Why Starting a Podcast Might Be the Smartest Business Move You Haven’t Tried Yet

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In episode 70 of Podcasts Suck, Sebastian Rusk explores how podcasting can transform your business and marketing strategy. He highlights the common trap entrepreneurs face—jumping between tactics without commitment—and shares how consistency in podcasting can break that cycle and drive real growth.

Tune in for insights and laughs as we navigate the wild world of podcasting together!

TIMESTAMPS

[00:01:02] Podcasting as a marketing tool.

[00:05:58] The magic of a podcast.

[00:10:16] Start a podcast, change everything.

QUOTES

• "Podcasting is the missing piece in your marketing puzzle. It's the one tool that builds trust, authority, and a pipeline while you sleep."
• "Starting a podcast will, in fact, radically change your life and your business if you let it."

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SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

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Episode Transcript

SPEAKER_01 (00:02):
Welcome to PodcastSuck, a podcast about
starting a podcast.
Where we dive headfirst into thewild, wacky, and sometimes
frustrating world of podcasting.
If you've ever sat down with amicrophone, hit record and
thought.
What on earth am I doing?
Or if you're just curious aboutthe magic behind your favorite
shows, then you're in the rightplace.

(00:23):
Get ready for laps, insights,and a whole lot of what not to
do advice as we embark on thispodcasting journey together.
Let's dive in.
What's happening, friends?
Welcome back to another episodeof Podcast Suck.
Today I want to talk to youabout the one thing that you

(00:45):
haven't tried that could changeabsolutely everything when it
comes to your business, when itcomes to marketing, when it
comes to content, when it comesto showing up.
Let me just let you in on thelittle secret right now that's
not so much of a secret.

(01:08):
Podcasting is the missing piecein your marketing puzzle.
It's the one tool that buildstrust, authority, and a pipeline
while you sleep.

SPEAKER_00 (01:21):
Let me guess.
You've tried it all.
No, you haven't.

SPEAKER_01 (01:26):
Because if you had, you would have figured out
something by now that works.
So the next time you say I'vetried it all, instead try saying
I tried as much as I could, andthen I quit.

(01:47):
The problem is business ownersare always in this try
everything culture.
And like the quote says, themisery loves company.
When one business owner talks toanother business owner about
what's working or not working,when they hone in on what's not
working, it feels so good and socomforting to continue to fuel

(02:11):
that negative cesspool ofinformation.

SPEAKER_00 (02:19):
What I'd like to encourage you to do instead,
starting today, is start askingyourself, what else is possible?
We know what hasn't worked.
We know what we gave up on.
What have we not tried?
What have we been scared ofgetting started with?

(02:44):
What have we been scared ofreaching deep into our pockets
and investing in what couldwork?

SPEAKER_01 (02:58):
Hiring an expert to come in and help you create a
strategy, brand, concept, idea.
Take all the heavy lifting offof your plate.

SPEAKER_00 (03:09):
Yes, this is a very subtle, subtle self-promo for
the podcast launch lab.
Hire an expert.
Get it off your table.

SPEAKER_01 (03:25):
Let me help paint a vision for you, real quick, on
what it looks like when yourbusiness actually starts a
podcast.
So right now, let's say yoursocial media content game is
terrible, non-existent.
Starting a podcast allows you tonumber one, content piece number

(03:46):
one, the podcast episode everyweek.
Then from that podcast episode,micro content.
Multiple pieces of micro contentfrom one podcast episode that
allows you to show up in thenews feed, which by the way, is
where the eyeballs are at.

SPEAKER_00 (04:07):
We're living in a world that's overmarketed and
underconnected.

SPEAKER_01 (04:11):
Everyone is screaming for attention, but
almost nobody's buildingrelationships.
If you're listening to thisright now and you're an
entrepreneur, you've probablyfelt this pain.
That constant hamster wheel of,I need to post something today,
or I should run anothercampaign, or maybe I'll buy this
next course for$97 and donothing with it.

(04:35):
And yet your business feelsflat.
The engagement's there, but theconnection, non-existent.
You've got visibility, but nointimacy.

SPEAKER_00 (04:45):
That's the gap.
You're talking at people, notwith people.

SPEAKER_01 (04:52):
Big difference.
Understand that distinction.
Talking at people versus talkingwith them.
When that happens, your messagegets drowned out in the noise.

SPEAKER_00 (05:02):
Not because it isn't valuable, but because it isn't
personal.
So I'm gonna help you flip thescript script today, all right?

SPEAKER_01 (05:13):
Imagine this.
You launch a podcast.
Every week, your audience, yourdream clients, tune in while
they're driving, walking,cooking, working out, whatever.
You're literally in their ears.
They're hearing your tone, yourstory, your values.
You're no longer some randomname on LinkedIn.

(05:35):
You're a voice they trust.

SPEAKER_00 (05:38):
And before you ever make a pitch, they've already
decided this person gets it.
That's the magic of a podcast.
It's the slow burn of trust.
But it scales.
When you sleep, your episodeskeep working.

SPEAKER_01 (05:58):
When you travel, they keep connecting.
Each conversation becomescontent.
Each story becomes a salesasset.
And here's the best part you'renot shouting at the world.
You're building your owncommunity of people who actually
want to hear from you.

(06:18):
And that, my friends, is wheneverything changes.
Now, before you tell me, but butSebastian, I don't have a
professional mic or I I hate thesound of my own voice.
Let's just stop right there.
No one, and I do mean no one,myself included, starts perfect.

(06:42):
But here's the good news.
You don't need some fancystudio, you don't need a
high-end team of editorsin-house.
You don't even need thousands oflisteners or fancy equipment.

You need one thing (06:57):
momentum.

SPEAKER_00 (07:00):
Because perfection is just procrastination in
disguise.
My good friend BrandonBrinningham, valued client.

SPEAKER_01 (07:11):
The show's exploded.
Go check out check it out.
It's called Wake Up to Wealth.
Top four podcasts out there onApple under investing in real
estate and business.
90,000 downloads an episode,five-figure sponsorship dollars
coming in.
This is what's possible.
And he didn't need to start apodcast.
But in one of his talks, I heardhim say that procrastination is

(07:33):
a form of depression.

SPEAKER_00 (07:37):
Whoa.
Let that sink in.

SPEAKER_01 (07:42):
See, the thing about podcasting is it's not just
about content, it's aboutcredibility.

SPEAKER_00 (07:48):
When someone hears that you host a show,
subconsciously, they positionyou as a thought leader.

SPEAKER_01 (07:57):
You become the authority in your space, in
their mind, which is all thatmatters.
Not because you said you were,but because you showed up
consistently and you sharedvalue.
And when that happens,everything changes.
Your audience grows, your salespipeline grows, opportunities

(08:19):
start showing up all from yourvoice.

SPEAKER_00 (08:25):
So let me ask you something.

SPEAKER_01 (08:28):
What if your voice became the most powerful
marketing tool that you had?
What if you could wake up to DMsand say, hey, I just listened to
your most recent episode and Ifeel like you were talking
directly to me?
That's the stuff that buildsbrands that last.
Now listen, you don't have tofigure this out alone.

(08:50):
That's why I created the podcastLaunch Lab, which allows us to
take you from ID at iTunes in 90days or less and do all the
heavy lifting and work for you.
You record the episodes, we takecare of the rest from there.
We help you create the entirestrategy, brand, idea, concept,
who you're talking to, whatyou're talking about, how you're

(09:11):
talking about it, everything.
If that resonates with you,you're like, I didn't even know
this existed.
Click the link in the shownotes, book a call with me.
Yes, it will be with me.
We'll spend 15 or 20 minutes tosee if you're a fit and chat
about what's possible.
That's all I'm gonna do forshameless self-promotion,
because this is my podcast, damnit, and I'm gonna promote

(09:31):
whatever I want.
But it fits within exactly whatwe're talking about.
Because a lot of you may betuning in and you didn't even
know a solution like oursexists.
If you're exploring what'spossible, maybe you tune in,
maybe you're a hobby podcaster.
I don't know.
I'm just glad you're here.

(09:53):
If you're just scratching thesurface trying to figure out
what's next for you, read mybook.
Shoot me a DM on Instagram atpodcastsuck, same as the name of
the show.
Say I listen to this episode.
You said you'd send me a copy,free audible copy of Podcast
Suck, which is all of my airquote secrets.

SPEAKER_00 (10:16):
You don't need perfect audio.
You don't need a massivefollowing.
You just need to start.
Because that one thing that youhaven't tried could change
everything.

SPEAKER_01 (10:33):
May this episode be the sign you've been looking
for.
The very fact that you pressplay on this episode is reason
in and of itself for you toreally aggressively explore and
take massive action towardsstarting a podcast for your
business.
Because I myself am living proofthat starting a podcast will in

(10:56):
fact radically change your lifeand your business if you let it
be.