Live at Podcast Movement Evolutions - video, podcasting and more - Podnews Weekly Review

Episode Transcript
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James Cridland (00:00):
It's Friday, the 4th of April 2025.

Announcer (00:04):
This is the Pod News Weekly Review Live at Podcast
Movement.

Evolutions.

Announcer (00:10):
With James Cridland and Sam Sethi.

Sam Sethi (00:12):
I'm James Cridland, the editor of Pod News, and I'm
Sam Sethi, the CEO of True Fan,suffering massive FOMO at the
moment, but we'll find out whylater.

In the chapters today the Pod News Report card
by Pod News, the state of videopodcasting by Amplify Media and
Coleman Insights.
What is a podcast from OxfordRoad?
And Edison Research, and evenPatreon, substack and Netflix
are leaning into podcasting, andSpotify announcing more
proprietary ad tech as well.

(00:43):
Right, james, let's kick it off.

Sam Sethi (01:00):
So last week we had the Infinite Dial 2025, and this
week we have three moreesteemed, noteworthy reports.
The first one was just done atEvolutions.
It was from Amplify Media andColeman Insights.
What was the report, James?

Well, the report was really good.
Both Jay and Steve have justbeen on stage and they talked
very much about audio beinghealthy and thriving, but video
still more important than ever.
It was research from AmplifyMedia and Coleman Insights,
stephen Goldstein and JayNachlis, revealing that 77% of

(01:39):
podcast consumers are consumingboth audio and video.
They've just joined me here,steve, which is nice, jay
greetings.
Good morning, james, great tosee you.
As always, you've just been onstage.
What's it like on that greatbig stage in there with your
numbers and everything?

Jay Nachlis (01:55):
It's a rush right.
I mean, putting these studiestogether is an experience in
itself.
You know, I think we're a bitlike kids in a candy store when
you extract the data and anytimeyou find a finding and you say,
oh, that's yes, that'ssomething we need to share,
that's something we need toshare and then to actually.
And then you feel like you'rein this waiting game of you've
done the analysis, you've puteverything together and you just

(02:16):
can't wait to share the dataand see people's reactions.

Stephen Goldstein welcomed us with an
excellent joke, saying welcometo day day 10 of podcast
movement, because it certainlyfeels like it.
What were the headlines, steve?

Steven Goldstein (02:30):
So the headlines are that, if we
thought that Gen Z was leadingthe way and they were
combination of audio and video,regardless of age, so only 10%

(02:52):
of Gen Z are pure audio, only16% of the whole sample 15 to 64
, was only audio and on theother side of the spectrum,
meaning only video, only 7% ofeither of those age groups.
So everybody's in the middle.
However, before we get to thepoint of you know, anybody

(03:16):
listening to this with videodespair, if you take the 10% of
Gen Z, that's audio only, andthen the 30% of Gen Z that's
primarily audio, you're at 40%.
So I say audio is alive andwell and people are just using
their options of wherever theyare making choice.

Jay, you showed an awful lot of video as well in
this presentation about video,but it was video from creators
talking about how peoplediscover shows, how people are
promoting shows.
What were the takeaways fromthat?

Jay Nachlis (03:53):
Well, vertical video or clips has become really
very important.
And when it comes to socialmedia, I mean the big headline
was we've done, you've seen,research projects.
We've done many of these.
And when you talk about podcastdiscovery, friends and family
is always number one, and forthe first time, we see that
social media took over friendsand family for number one, and

(04:13):
that, of course, can beattributed to the fact that
YouTube has become a powerhousein this space and the ascent of
short form platforms have becomereally, really important in the
discovery play.
So shorts is bigger than ever.
I think sometimes there'speople that sleep on shorts a
little bit.
They shouldn't, and the otherthing is that you know TikTok is
important, but don't sleep onreels.

(04:34):
That is number three behindYouTube and shorts, so I think
that's another importanttakeaway.

Yeah, that was really interesting seeing that
reels does so well and thatTikTok is actually below that,
so I thought that that wasfascinating.
Steve, there is a webinarcoming up, I think, where we can
see the whole data and find outmore.

Steven Goldstein (04:56):
You'll be able to see us in the upper
right-hand corner, but you'llsee the data on the large part
of the screen, and we willpresent this entire thing in a
webinar on April 17th at 2 pm,and you can go to either Coleman
Insights website or the AmplifyMedia website to register.
And there is one other thing Ithink worth discussing and that

(05:18):
is Spotify.
So here's Spotify having madethe big video move at the end of
2024, compensating artists andso forth, but we are not seeing
the full change to videoconsumption.
Spotify remains a primary audiomedium today.

Well, fascinating stuff, steve Jay.
Thank you so much for that.
Amplify Media.
Amplify spelled A-M-P-L-I-F-Ior Coleman Insights for
information about that webinar.
Thank you both so much, sam.
Also, there was the Pod Newsreport card, of course, which
was fun because I ended up beingon that very same stage, so

(06:03):
that was entertaining.

Sam Sethi (06:04):
Yes, I've got a picture of you on it.
It's very nice.
Now this is the third year ofthe report card, I'm correct in
saying.
And what was your key findingthen?
James, come on, reveal all.

Well, youtube scored really highly All of the
scores for all of the apps.
Youtube ended up scoringsignificantly higher numbers
than last year, so they areclearly winning creators round,
which is an interesting thing toend up seeing.
Apple continued to be thecreator's favorite platform,

(06:39):
though in the apps category, theindependent podcast app, pocket
casts, was number I.
Um, ellie is here and I havenot yet managed to bump into her
um to tell her that, but, um,yes, really, uh, good news from,
uh, all of that, but, um, youknow, fascinating data it's
really interesting to end upseeing, and what's nice from my

(07:00):
point of view is that all of thebig platforms are now asking to
learn more about what thosenumbers are.

Sam Sethi (07:09):
And again, given that Apple was number one, but you
had some more data on there aswell, about, well, let's say,
data that people weren't happywith.
I was reading some of thethings like I don't care about
RSS, I don't care about this.
So not everyone was happy,larry, in your report.

No, and I think that's the nice thing about it
is that it is both positive andnegative.
You get the gripes from thekeyboard warriors as well as the
positive things.
And actually, quite a lot ofthe time, if you go and have a
nice sit down meeting with Apple, you want to be nice to them.
You don't necessarily want tobe rude to them at least if
you're not me, so that's so.

(07:51):
That's always fun, but fromthat, from that point of view,
yeah, it's nice to actually seethe unvarnished truth.
You know, in terms of that, soyou know, so that's that.
That was quite fun to do, youknow.

Sam Sethi (08:02):
So that was quite fun to do, I think.
The other thing I would like tohighlight from your report is
that our friends at the PodcastIndex came out as the number one
directory.
Indeed, I love that one.

Yeah, and always coming up with that number one
directory as well.
Matt Marr is here.
Matt Marr is the emcee ofPodcast Movement.
You've been doing this foryears and years, haven't you?

Speaker 6 (08:26):
A decade, A decade wow A decade.
Can you believe that?

And so you are there, with your sparkly
trousers as of yesterday andyour sparkly top as of today,
exciting us.
What's been your takeaway fromEvolutions?

Speaker 6 (08:41):
We were just discussing it Video, video,
video, video.
I think if and I think somepeople think, oh well, I have an
older demographic to my podcastthey don't really do video and
what I'm learning is that thedata is no, everyone is going,
everyone is searching andyearning for video.
Think about it.
I think it's just another wayto connect with your listeners

(09:06):
and for them to feel closer toyou and build that community
that we do so well as podcasters.

You do a podcast yourself.
What's the name of the podcast?
It's called Reality Gaze.
And, in terms of that podcast,how much video are you doing on
there?

Speaker 6 (09:21):
Well, for us, we have our, our video.
It's behind our paywall of ourpremium, of our patreon and
apple subscription, so whatwe're realizing now is that's
actually the thing we need toprobably lead with the video for
discoverability matt, thank youso much and thank you for your
excellent work for the last 10years.

Sam Sethi (09:39):
Thank you, thanks okay, I'm gonna say it.
If you won't, god, do we haveto have the title video kill the
podcast.
Stop because it bloody.
You won't, god, do we have tohave the title Video Kill the
Podcast start.

Because it bloody well feels like it at the
moment.
Oh, I do hope not.
That would be a dreadful thing.

Sam Sethi (09:52):
Hang on a minute.
You know.
We talked to Megan at theInfinite Dial.
It's all video.
Lean back TV.
We talked to Amplify, Steve,and we talked to Jay at Inc
Coleman.
It's all video.

And Steve and we talked to Jay at Inc Coleman,
it's all video.
And now you've just hadsomebody come on and say it's
all video.
I mean, seriously, there is anawful lot of video talk.
It's a bit like, if youremember, a couple of years ago
everybody was talking about AI.
This time everybody is talkingabout video.
So yeah, that was definitelyone of the standout things there
.

Sam Sethi (10:24):
Now I mean we're going to talk about this next
bit in a minute when we talkabout Oxford Road, but in your
report card there was alsonobody measures the same, and I
think that's worth highlighting.
What did they say about that?

Yeah, exactly right.
So a lot of people saying youknow what you know, Spotify
doesn't measure the same thingas Apple, Apple doesn't measure
the same thing as Apple, Appledoesn't measure the same thing
as YouTube, and so on.
Actually, what was interestingis the IAB came up to me after
that and said we would love tolearn more about all of this,

(11:00):
and so that is a very welcomemove.
So, yeah, I think there's realunderstanding now that, yes,
there's an awful lot of detailand data from all of these
platforms, but it is verydifficult to merge them together
, and that's certainly what thefolks at Bumper have been saying

(11:23):
as well.
You know in terms of that.

Sam Sethi (11:26):
So if I wanted to read the full report card, James
, where would I go?

You would go to the PodNews website.
We covered some of the PodTrackdata that we covered earlier on
in the week, and as well as thereport card.
Just have a look at the stuffat the bottom, or indeed, just,
you know, search for the wordreport card and you should
hopefully find it.

Sam Sethi (11:50):
Now there's a couple other people talking.
Tom Webster was talking and hekicked off the keynote.
What did Tom have to say?

It was an interesting start in that you
know Tom was basically talkingabout podcasting is growing, but
it's not growing quite as fastas maybe we would like
podcasting to be growing.
He was talking very much aroundthe need to convert occasional
listeners to more frequentconsumers, so from that point of

(12:19):
view it was a good conversation.
But yeah, he was very muchsaying we've got to focus on
still growing our medium andthat was quite a nice thing.

Sam Sethi (12:32):
I think podcasting, when it becomes habitual, is
very, very interesting, and weall know that it's on your train
, car or dog walk where mostpeople consume it.

No, it absolutely is, and you may have
heard the music has gone up alittle bit.
That's because I'm now insideone of the big expo halls and I
thought it was only fair to havea very quick chat with the man
of the moment from our sponsorBuzzsprout.
Here's Albin Brook.
Albin greetings.

Alban Brooke (13:02):
Thank you, james, it's nice to be on the podcast.
Are we recording Pod NewsWeekly?
Yes, yes, albin brook, albingreetings.
Thank you, james, it's nice tobe on the podcast.

We're recording, uh, pod news weekly yes, yes,
the pod news weekly review.
You're live on the pod newsweekly review.
Please do not swear um.
So this is no sugar added.
Uh, albin brook.
Um, what, what's your umthoughts been on the?

uh on the show well, we're getting to meet lots
of people.
We had a nice buzzsprout meetup last night.
It's good just to see everybodyand check in A lot of walking.
The hotel is a little bitseparated from the conference
area so I know we've all stayedin shape and gotten our steps.

Yeah, isn't it just?
What's the big sort of takeawaythat you have felt?
It's been quite a positivefeeling conference, although
quite a lot of people do liketalking about the word video,
don't they?

I've heard way too much about video.
I think that I hit my breakingpoint weeks ago, and hearing
more about video convinces me.
Yes, video is going to be aplatform, but do we want
podcasting to become a subset ofvideo?
Tv shows will always remain,movies will always remain, but
do we want podcasting the samething that happened to Instagram

(14:11):
, where it became a video app,not a photo app?
Do we want Twitter, whichbecame a video app, not a text
app?
Do we want that to happen topodcasting?
And I think the answer is no.
We have a unique medium aroundaudio storytelling and I don't
think we should just give thatup to become a subset of video.

I think hear, hear.
So, Alban, thank you so muchfor your time.
I will let you get back onBefore it goes.

Sam Sethi (14:35):
could you ask Alban I'm thinking of doing an RV trip
across America Is there acompany he would recommend?

I would not recommend any in particular.
I would strongly recommendagainst IndieCampers.

Anybody who?

wants to know my full review can go read any
number of angry reviews thatI've left over the last few
weeks.

Yes, the Buzzcast show is very much worth
a listen, because, blimey, thatwas not a good company.

Well, I'm on a spite mission, as Larry David
would put it, so I'm surethere'll be more posted.

Albon, thank you so much, and thank you for your
support as well.
I appreciate it, cheers.

Sam Sethi (15:15):
So, James, one of the other reports that came out at
Evolutions was from Oxford Roadin Edison.
Dan Granger spoke.
What did he say?
I thought you'd answered thisquestion, James.
What is a podcast?
Why is everyone still asking it?

Yeah, exactly.
So Dan did talk about what is apodcast and actually he has
done an awful lot of hard workin terms of working out what a
podcast is, talking to a lot ofdifferent people about what a
podcast is, and so he's got afull, complicated definition
which is in a white paper,because that's the way that Dan

(15:52):
Granger rocks and you can findthat on the website, so that's
all good.
And also he's put somethinghe's put a really nice
documentary into the MediaRoundtable, and the Media
Roundtable is a great show witha three-part documentary about
the history of podcasting andwhat a podcast actually is, and

(16:16):
it was kind of a rallying cryreally in terms of where
podcasting is actually going.

Sam Sethi (16:22):
Well, I read the whole report and I do recommend
that people do read it as well.
You can get a link from PodNews Daily.
But the questions he was askingwhat is a podcast?
I don't really think that wasthe thing I mean.
He said it's audio on demand orit's video on demand.
It doesn't really matter.
The things that people weresaying was that it was hard to

(16:42):
share podcasting between apps.
But the fundamental bottom lineof what he was asking in that
report is um, what is the metric?
We're talking about first partydata, closed walls, youtube and
spotify, and he's saying that ifpodcasting and advertising is
to grow beyond the alleged twobillion and mark, then we need a

(17:04):
better way of reporting andmeasuring.
And now we've talked about thisbefore.
John Spellock, friend of theshow, yourself, me and a few
other people are talking about away of doing that.
I, you know, will put my cardsout.
I mean, dan Graham just calledit an open measurement protocol
for podcasting.
There is a way of doing it andI'm currently with you and
others working on it.
Just call it an openmeasurement protocol for

(17:25):
podcasting.
There is a way of doing it, andI'm currently with you and
others working on it which isusing something called activity
streams.
That's a first party structuredpiece of data, and when people
say, oh no, you can't use that,it's a bit like saying rss,
don't use structured data, it'sxml.
Why would you use that?
Well, it's the converse side ofit.
It's what apps will put asstructured data.
It's a w3c standard and it'sthe converse side of it.

(17:45):
It's what apps will put asstructured data.
It's a W3C standard and it'sshareable, and I think that's
the way forward.
And when we use that mechanismfor sharing first-party data
between apps and hosts, I thinkwe do have an industry-capable
standard.

Then yeah, I think certainly John Spurlock is
also working.
He was here as well earlier onin the week and I know that he's
also working on something interms of that as well.

Sam Sethi (18:14):
But yeah, lots of different technical solutions
but making sure that people aremeasuring the same thing is a
really, you know, is obviously areally important thing from
that point of view.
Yeah, moving on then, james,back to the good old UK for a
while.
You reported a couple of weeksago about the BBC turning its
back on adding advertising intoits podcasts after a lot of

(18:37):
criticism from the UK podcastindustry.
Indeed, but what is the outcome, james, now?

Well, so the BBC was going to be taking
advertising in the UK for someof its podcasts.
If you didn't listen in the BBCSounds app.
So that was one of the thingsthat the BBC was going to end up
doing.
Cue an awful lot of hue and cryfrom the rest of the UK podcast
industry, because when the BBC,one of the biggest publishers,

(19:07):
jumps in, that's the last thingreally that anybody else wants
to lose an awful lot ofadvertising revenue.
So from that point of view,it's very good to hear that the
BBC has basically said no, we'renot going to be doing that,
we're not going to be stuffingour podcasts full of ads in the

(19:28):
UK, and it would have set quitea precedent, I think, in terms
of the BBC's output in the UK.
So good news all around, Ithink.

Sam Sethi (19:42):
Yeah, audio UK.
We had Chloe Straw on the CEOlast week.
She came out and said basically, from then, we remain strong
supporters of the BBC and itsvital role within the UK's
podcast and audio industry.
The BBC plays an important partin the industry and we continue
to support its funding throughthe licence fee.

(20:02):
But she went on to add weremain concerned about the BBC's
entry into the UK podcastadvertising market through
content produced by BBC Studios.
So I think fundamentally,everyone's relieved that they
haven't gone down this road.
Do you think it's the right way?
Do you think that's the rightdecision eventually?

Yeah, I mean.
So I was on a podcast fromRoger Bolton.
Now Roger Bolton used topresent feedback on BBC Radio 4.
He now presents his own podcastcalled Beebwatch, where he can
dive in a little bit more deeplyinto some of these things.
And yeah, and we were talkingabout what the BBC's future is

(20:43):
outside the UK and inside the UK, and I think, very clearly, the
BBC inside the UK is funded bythe licence fee, which is an
acronistic thing, but it worksand that's fine.
Outside of the UK, funded byadvertising, you know, and
that's a good thing too in termsof earning more cash.

(21:05):
Also, by the way, outside ofthe UK, it is earned, if you
want to, by paying for the ApplePodcasts, premium subscriptions
of the BBC's content, and a lotof people are doing that too.
So all of that, I think, isgood, but I think when the BBC
starts to compete in terms ofrevenue inside the UK, then I

(21:28):
think commercial organisationsshould cry foul, because the BBC
has £3.6 billion coming in fromthe licence fee.
That's pretty well guaranteed,and one thing that you can
certainly say about commercialmedia is that revenue is not
guaranteed in terms of that.

Sam Sethi (21:52):
Again one of the things I think we had Chloe on
last week.
If you want to hear more ofwhat she thinks the Audio UK
role is in guiding the industryhere in the UK, then I highly
recommend listening to herinterview on last week's show.

Indeed, and you'll also find that interview
in full in this feed as wellweeklypodnewsnet.

Sam Sethi (22:13):
Now, james, let's move on.
Patreon seems to be gaining alittle bit more momentum.
It feels like that to me,anyway.
They have said that the highestearning category on patreon now
, with 6.7 million membership,uh, is podcasting, and they've
launched a new program with sonyand wondering what are they up

(22:35):
to?

yeah, they appear to be, um, uh, diving
into podcasting a bit.
Um, so, um, uh, sony music.
So Sony Music and Wondery.
You'll be able to buy podcastson the Patreon platform, listen
to those podcasts in yourfavorite podcast app and all of
that.
So, essentially, patreonturning into supporting cast a

(22:56):
bit.
So interesting to see that.
That's the typical mechanism ofsupporting cast.
I believe that substack doesmuch the same sort of thing.
Um, the supercast.
Of course, there's a bunch ofother tools which allow you to
end up doing that.
So, um, yeah, patreon jumpingin and with some really high

(23:20):
numbers.
Um, you know, I mean 6.7million memberships, and I think
ashley carman managed to get atotal value out of them as well
in the soundbite newsletter.
So, um, yeah, doing, doing,doing it very well in terms of
that yeah, I, I've um for 2025.

Sam Sethi (23:38):
I think my three words are content, commerce and
community, and I think we areseeing Patreon, substack and
others really going down thisroad.
We are also seeing, I think,with Substack I mean, I've been
watching one of my favouritenetworks is Zateo and they are
using and quite a few otherslike the Midas Touch, they're

(24:01):
using Substack for livebroadcasting through YouTube.
So they're using YouTube Liveand then they're also writing
their blogs live broadcastingthrough youtube so they're using
youtube live and then they'realso writing their blogs well,
that's interesting that'sinteresting.

That makes it.

Sam Sethi (24:11):
That makes a ton of sense and we're seeing patreon
are also trying to go down thelive road as well, so I think
you're beginning to see, um,what I call multi-function
community platforms.
Right, so they're going to doblogging, podcasting, video,
live, merch, which is what thosetwo platforms offer as well,
and I fundamentally think anysingle function app now is

(24:35):
probably on the road to ruin.

Well, there you go.
That's a bold decision, it'snot my prediction yet.

Sam Sethi (24:45):
That's later in the year.

No, very good, Very good.

Announcer (24:48):
We're sorry, but now it's time for more news about
Spotify on the Pod News WeeklyReview oh good, oh, brilliant.

Yes, it's time for more news about Spotify, and
this time it's time for newsabout Spotify in terms of their
monetization model.
They've got a bunch of newtools and things which I don't
fully understand in terms ofthat, but they've also expanded
the Spotify Partner Program to afurther nine new countries

(25:20):
eight of those in Europe as well, eight of those in Europe as
well.
So that weirdly means that evenAmericans will earn more money
from the Spotify PartnerProgramme, for reasons that I'm
not fully understanding.
But, yes, definitely stillcontinuing to grow.

Sam Sethi (25:37):
And one of the other things you reported on this week
was about a company calledLinus Media Group and they
shared how the content companymakes money.
What I was interested in fromthat was the revenue from
YouTube is just 11%.
Yes, very small, yeah, but 37%from a revenue share with
YouTube Premium.
So, if we go back over whatwe've just talked about, we were

(26:01):
talking about Patreon with 6.7million members.
We're talking about Substack.
We're now talking about YouTubePremium.
We're talking about Applechannels, earlier, with the BBC
trying to monetize.
My question to you, james,because I always say that
podcasting is the second classdigital citizen People expect to

(26:21):
pay for music, films and audiobooks, but they don't expect to
pay for podcasting.
Are we jumping now to a point,are we reaching that tipping
point, where people are saying,actually, for quality content,
yes, I understand, I need to payfor it.

Yeah, I think we are more and more and I think
Apple is certainly helpful.
You know, in terms of that,apple has very much driven
people's understanding of apremium podcast subscription.
You know it's a paid for thingwhich people understand, and of
course you've got Patreon andyou've got those sorts of
services in there as well.

(26:56):
So I think that people arebeginning to understand that,
yes, you know there isadvertising and of course
there's advertising, and that'sdefinitely one thing, but I
think also it's you know, otherways of earning money, other
ways of giving money to thecreators that you really enjoy
and, as we see from Christianbroadcasting, that survives

(27:19):
essentially on people justgiving them money.
So, yeah, I think it's a goodthing.
I think it's relativelyunhealthy if all of media out
there is just paid for byadvertising.

Sam Sethi (27:32):
Moving on, james, let's whiz around the world.
Over to you in the US, hubbardRadio have announced the launch
of a gamut podcast network.
What's this one?

Yes, so Hubbard Radio is 102 years old.
It's one of the oldest mediabroadcasters in America which is
still going.
It's family owned.
Ginny Hubbard is the CEO andshe's very nice and I've met her
a couple of times.
And so they have launched theirown podcast network, which is

(28:04):
called the Gamut Podcast Network, and Ginny Hubbard I mean mean
not um, you know, basicallysaying look, um, the launch of
gamut is more than a rebrand.
It's a pivotal evolution forour company as a company which,
of course, is mostly um am fmradio stations, um, so

(28:25):
interesting to see that that'srun by John Wardock, who is here
.
He's been around over the lastcouple of days and, yeah, so
it's going to be interesting howthat pans out.
But that's exactly, I think,where broadcast radio stations
should be going.

Sam Sethi (28:44):
I think one of the things that I was looking at
because I went to the Gamutpodcast network and it's got a
whole bunch of podcasts.
I went to Megyn Kelly's network, I went to a few other networks
that have launched One of thethings I'm frustrated about is
nobody seems to be explainingwhat publisher feeds are or pod
roles, and again, this wholething seems to be missing.

(29:07):
Yes, well that's.
I don't know how we get peopleto understand these.

Yeah, well, that's one of the issues with
that is it's, is it's an issuewith, um, you know, marketing
those particular uh features, ofcourse, and uh, you know, and
that's and that's going to be,you know, one of one of the you
know one of the issues there nowtriton digital is to expand its
US podcast ranker.

Sam Sethi (29:29):
What's it doing?

Well, yes, triton, has Sam come out with an
expansion of the US podcastranker and it's now including
all publishers.
I've literally walked outsideto Triton's stand and I'm
wondering if I ask Daryl verynicely he might actually explain
what's going on with the newexpanded Triton podcast ranker.

(29:52):
Daryl, who are you at Triton?
First of all, Hi James.

Speaker 9 (29:57):
I lead measurement analytics at Triton.

And so you made an announcement about the Triton
podcast ranker.
It's now going to measureeverybody every quarter.
As I understand it, we do.

Speaker 9 (30:08):
We have a part of it that will measure everyone,
based on surveyed listeners,representative of the US
population.
Specifically, we're talkingabout the US podcast ranker.
We will keep the downloadranker, which requires
publishers to have their logsmeasured, and then we've added,
from our Demo Plus solution, alist of podcasts that reach

(30:33):
efficiently or over-index fordifferent audience segments,
different demographics, income,shopping behaviors or purchase
intents lifestyle data, which isa resource for advertisers to
help understand what podcastshould they be considering for
their buys understand whatpodcasts should they be
considering for their buys?

Yeah, so you'll be able to look at podcasts, I'm
guessing.
For people who are in themarket for buying a new car, for
example, which podcasts arethey listening to there?
Or podcasts, you know, forexpectant mothers, that sort of
thing?
Have I got that right?

Speaker 9 (31:05):
You got the in the market to buy a car.
We have moms in there.
I don't think we have expectingmothers.
Sometimes they want to keepthat private and in the survey,
but the general idea of ityou've got right.

Yeah, no, that's really exciting.
And so when's the firstall-encompassing ranker coming
out?
Are you calling it a ranker, orare you calling it something
else?

Speaker 9 (31:26):
We're still calling it the US podcast ranker, even
though the component about theaudience profiles isn't exactly
a ranking.
It's not really about who'snumber one versus number two,
it's really more about a listfor that piece Still a ranker
Coming out later this year.
We haven't reported an exactmonth yet.
Not the end of the year, it'snot that far off, but later this

(31:48):
year.

Well, it's super exciting, Daryl.
Thank you for your time.
I appreciate it.
I'll let you get back to youremail now.

Sam Sethi (31:55):
Good timing James.

It's almost as if I can read ahead in the show
notes and work out what you wantto talk about next.

Sam Sethi (32:04):
Well, let's talk about something else next.
We've been reporting over thelast few weeks about people who
are not declaring that they arecharging guests to be on their
show.
You had a report about the USadvertising self regulator
saying something.
What was that, James?

Yes it was about .
It was about social mediainfluencers who were basically
they've been caught out doing,you know, posts on X and on
TikTok and stuff and not beingobvious as to where their data,
as to where their relationshipis with that particular company.

(32:43):
And I just felt that it wasinteresting in that there is
clearly more and more eyes onthat side of things and so
something that we just need tobe a little bit careful of in
terms of podcasting as well.

Sam Sethi (33:00):
How would you enforce it?
I mean, this is the problemwith all these things.
Right, you can say it, but howdo you enforce it?

Well, I mean, it is the law and so the Federal
Trade Commission, assuming thatsomebody still works there at
the moment.
It is the law, so there arefines that you can actually pull
.
But the typical way that thisworks is that you know shows
will be reported to the FTC andthe FTC will, you know, take a

(33:30):
look and make a decision on that.

Sam Sethi (33:33):
Moving on.
Then, James, something aboutPodbean running deceptive Google
ads.
That doesn't sound good.

Yes, Now Podbean are here, but I'm absolutely
not going to go up to them andask them about this.

Dave Jackson (33:46):
Go on go on.

No, I'm not doing that.

Sam Sethi (33:49):
I that hold your coat while you start the fight but
yeah, um, yeah.

So, uh, you know , occasionally you have to call
out people doing um, doingunethical things, and uh, what
uh, podbean uh has decided thatit's going to do is again,
because it was doing this acouple of years ago.
Again, it's going to advertiseum on google, but advertise by
pretending that they are thecompany that you have searched

(34:14):
for.
So if you type in transistor,for example, then there will be
a top search result that saystransistor in the title, but you
click on it and it goes toPodbean, which is, I mean, it's
against Google ad policy.
It may be against US law, it'sjust bad.

(34:38):
But what's been interesting is,since I published that on
Monday, everybody has beencoming up to me going oh,
podbean, eh, and they are asupporter of PodNews, so you
know there is always that.
But as ever, they haven'tactually got back to me and
explained themselves, whichusually means that they can't
explain themselves.

Sam Sethi (34:59):
I have no issue with guerrilla marketing, where
you're being quite aggressive,but I think if you're being
deceptive, I think that'scrossing the line.

Yeah, no, indeed , indeed no, I think it is
crossing the line a little bit,and I wish that people, would
you know, do the job properly, Iguess.

Sam Sethi (35:17):
Whizzing over to Spain, then the 100th edition of
the AudioGen 3x3 Newsletter hasbeen published, and you're in
it, james, why?

I am in it.
It's talking about the audioindustry, the global spoken
audio industry.
That's an interesting way ofputting it, isn't it?
And yes, I'm one of threepeople who've been interviewed
for that.
You ask the question why?

Sam Sethi (35:44):
it's because I'm brilliant, sam that's why,
obviously, obviously so who arethe other two people then?

The other two people the co-founder of Radio
Ambulante, daniel Alasson, whichI've probably pronounced
incorrectly, and Lucas Fridman,who is from Olga in Argentina
and it's, you know, talkingabout radio as well as
podcasting, you know, and all ofthat stuff.
So, yeah, so it's aninteresting read if you speak
spanish and if you don't speakspanish, translation services

(36:14):
are available, uh, which isalways a good thing, and I and I
didn't even know you couldspeak spanish.

Sam Sethi (36:19):
But there's a new skill yes, well, yeah, yeah,
exactly right, I'm back to whereyou are.
In your homeland, a new audiocreative agency has been born in
australia.
What are they?

yes, um, it's a new company called original
audio.
Um, I believe that one of theco-founders comes from uh
somewhere else, you knowsomewhere big in um podcasting.
I'm desperately trying toremember where it is, but I
can't remember.
Uh, anyway, and they're callingthemselves australia's ai
driven audio creative agency.
Um, they're using uh ai uh todo some of their audio stuff.

(36:52):
They've really done some dealswith some technology providers,
but an AI-driven audio creativeagency is, I think, quite
interesting.
Now I've wandered over to thePodpage stand.
Dave Jackson, from the Schoolof Podcasting and from pod page

(37:13):
is here.
Greetings, dave, greetings.

James.

I thought I would come over because I know
that you've been quite lonelyover here.
Thank you very much, so Ithought I'd come over and keep
you company.
How's?

it been for you here.
It's been lonely.
But here's the thing you don'trealize.
I talked to a handful of peopleyesterday and one of them is a
web developer and he was likeman, I really love your stuff
and he goes.
I was telling all my friendslast night if you have
podcasters, you got to checkthis thing out.
So it's one of those whereyou're kind of like man.
I only talked to a few peopleyesterday, but if you talk to

(37:51):
the right people, you know it'sa trickle effect.
So, but it's, it's been a funshow and you know lots of
networking and lots of thingsthat make me scratch my head.

So that's, oh yes, lots of things that make
you scratch your head.
Go on then.

My favorite one was hey, uh, if we get rid of
the word podcast for people onYouTube, then we'll have to call
them YouTubers.
And I just wanted to scream outand what's wrong with that?
But I did not.
I kept myself in check.

There are quite a lot of things going.
Why, what are you doing thatfor?
So, yeah, no, it's been aninteresting time.

How many steps have you managed to get in?
Literally 12,000 to 15,000 aday, and that is not the norm
for me.
So it's been fun.
I played ping pong and I wasvery happy just the fact that
I'm still able to play ping pong.
I used to do that quite a bitwhen I was young and I was like,
am I going to blow out my kneeas I try to return this volley?
But I stayed intact and did notlose, so that was another fun

(38:52):
thing.

Sam Sethi (38:58):
I still got it apparently.
Most impressive, dave, thankyou.
Tell him hurry up and getanother edition of the Future of
Podcasting.
It's been about nine millionweeks since he did one.

It has.
And it turns out because DanielJ Lewis is a nice guy, because
he's usually the guy that's likehey, what do you want to talk
about?
And he didn't prod me because Ihad lost a friend of mine, neil
Galarte, and he's like I wasn'tsure if you were ready to get
back on the mic and I'm likewell, I'm back on the mic on all
my other shows.
I think I'm okay.
So, yes, I've hung out with hima lot.
So, yes, there'll be a new onevery, very soon.

(39:24):
Excellent Good news, sam, Ithink that.

Sam Sethi (39:27):
Exactly.
Yes, my queue is feeling empty,as they say, your queue is
empty, is it?

Oh well, there we are.
Well, your queue will be fuller, Dave.
Thank you so much, and thankyou for your support with the
School of Podcasting as well.

Much appreciated, yes always Keep up the great
work, guys.

Sam Sethi (39:44):
Thank you.
Now moving on to people in jobsJames.

Your friend jobs James.
Your friend and mine, rob Walsh, has got an anniversary to
celebrate.
What is it?
Yes, he did a talk yesterday avery good talk, all about
podcast statistics and thingslike that.
And yes, he is celebrating 20years, as of this week, in
podcasting doing podcasting fora job.
So, yeah, which is quite athing, isn't?

Sam Sethi (40:11):
it.
It is who else James is movingand grooving in the industry.

Well, I will tell you once I've scrolled down
.
David Priva has been made headof podcast at Sassy Plus Now.
David Priva used to be on a tonof radio stations in the UK, so
he is clearly an audio veteran.
It'll be interesting to seewhat Sassy Plus is.
I don't know much about it, butapparently they will be at the
podcast show in London.

(40:37):
Also, what else have we gothere?
Leah Reese Dennis has beenpromoted to head of podcast at
Odyssey.
Odyssey making a couple ofannouncements this week,
including a free podcast host,because we all want one of those
, but also taking their Podcomproduct and making that scalable

(41:00):
as well.
That's all about sellinghost-read ads and that sort of
thing.
So that's all good, all good.
And David Alan Moss, who usedto work at Evergreen Podcasts.
He is now an advisor to theMercury Podcast Network, which
is an independent podcastnetwork, I think, based in the
UK actually.

(41:22):
So that's all good news fromthat point of view.

Sam Sethi (41:26):
Moving on to the awards and events.
James, you were probably thereat the AMBIs.
You know the American PodcastAwards.
What happened?

Yeah, the Ambees were super exciting.
They were on Monday and as Istand in front of the Podcast
Academy stand here I canactually see somebody deflating
the uh, the ambi's uh statue,which has been uh up here, uh
for the last um, for the lastthree days.

(41:56):
Uh, there is somebody sittingon top of the ambi's statue uh
and doing that.
But, um, no, uh, a super good,uh, a super good event on monday
night.
It feels so long ago.
Uh, tig notaro uh hosting, uhthat uh, hysterical winning
podcast of the year.
Ira Glass was here, honouredwith the Governor's Award, and

(42:19):
Sam Sanders receiving the ImpactAward as well.
There's a link to all of thewinners and an OPML feed, sam,
because I know that you likeOPML feeds.
I imported it and it worked.
Email feeds I imported it andit worked.
Links from the pod uh, linkfrom the pod news newsletter as
well.
So, um, yeah, and uh, I knowthat you have been disparaging

(42:40):
them and calling them theAmerican podcast awards, but
there was at least one um UKwinner this year, I noticed.

Sam Sethi (42:46):
Oh okay, who was that ?
Yes?

Yes, um, I was hoping you weren't going to ask
me that question because I can'tremember off the top of my head
.
But that's about as far as wego.
That's it.

Sam Sethi (42:57):
And the other one was there was nine newly elected
people to the Podcast Academy.
Right, and I was going, really,because all the names that are
on that list look like namesthat have been there before.

They are uh re-elected.
I think most of them arere-elected, you serve you serve
two years on the unlike the uspresident now yeah okay, you
serve two years, um, and thenyou can stand for re-election.
Um, and essentially half ofthem, um, uh, run out one year
and half of them run out thenext year.

(43:29):
If you see what I mean, gotcha.

Sam Sethi (43:35):
Which you know keeps things going from that point of
view.
Other awards James the Webby's.
The nominees for the 29thAnnual Webby Awards were
announced, and the event isgoing to be on Monday, may the
12th, in New York.
So you've got a Webby, haven'tyou?

Oh yeah.
Yeah, well, you say a webby.
I think you'll find I've gottwo, but yes, Same joke every
year, but we have to do it.
I know same joke every yearexactly, there have been lots of
people on stage here at thisevent and there were two lawyers

(44:12):
on stage.

Sam Sethi (44:14):
That's never good.

I know which I know, I don't know what the
collective.
Gordon Firemark, the podcastlawyer.
What is the collective oflawyers?

Gordon Firemark (44:24):
The collective of lawyers.
Well, there's a handful of usthat do this stuff in this space
and, frankly, that's more thanenough.

It's a handful of lawyers, and how have you
felt this event?

This event has been, overall, good.
The vibe has been a little slow, I guess, I would say, but I've
met some great people andreally enjoyed myself.

And so you were on stage with Lindsay Bowen.
What was the big takeaway fromthat particular thing?

Well, our talk is about a particular kind of
contract deal shoppingagreements, where a producer in
air quotes will take yourpodcast and try to get it
developed into a film ortelevision project or something
like that, and the title of thepresentation was Do Shopping
Agreements Suck?

(45:15):
And we could have answered itin one word.
So the answer was yes, theysuck.

Sam has a question.

Sam Sethi (45:24):
What do you call?
A hundred lawyers at the bottomof the sea?

Oh Sam, I'm not repeating that to him.
What do you call a hundredlawyers at the bottom of the sea
?
Oh Sam, I'm not repeating thatto him.
What do you call 100 lawyers atthe bottom?

of the sea A good start.

Sam Sethi (45:35):
A good start.

Gordon thank you so much.
I really appreciate it.

You made me repeat that to him Exactly.

Sam Sethi (45:45):
Now, I like Gordon very much, so he can be one of
the exceptions to the rule.

Announcer (45:50):
The Tech Stuff on the Pod News Weekly Review.

Ah, yes, yes, it's the stuff you'll find every
Monday in the Pod Newsnewsletter, and here's where Sam
talks technology.
What's going on?
Pocketcasts running out ofsmart folders.
Next week they are.
Which is quite neat.
Yeah, do you know anything moreabout that?

Sam Sethi (46:10):
No, they've got folders already, so I don't know
what adding the word smart infront of the word folders will
do to them, but it automaticallygroups them together by shows,
so maybe they've just gone andenabled the categorisation to
allow you to have newsautomatically in one folder and
comedy in another.
Sounds like that.

It's very clever and obviously, as you showed
from the podcast report card,that it's a very popular app as
well, so well done, so you canplay around with that now if
you're on the beta, and ifyou're not on the beta, it's
coming any minute.
Now Also, apple released a newversion of iOS 18.4, now
available as an update foriPhone and iPad.

(46:51):
For podcast fans, two new homescreen widgets so if you're a
big fan of a particular showmaybe you're a big fan of this
show you can put this show as awidget onto your home screen so
you've always got access to thelatest episode.
I'm not quite sure whether ornot that's an amazing thing for

(47:11):
this, but nevertheless, it'scertainly worthwhile checking
out the widgets once you'veupgraded.

Sam Sethi (47:19):
I'm very glad that one developer has done something
, so it's good.

No, he's been here, has he?
He's been here and apparently,I should tell you, Sam,
apparently he's quite.
We kind of get theunderstanding that Apple would
like to point out that theydon't just have one developer.

Sam Sethi (47:40):
I hope they don't.
I hope they have a lot more.
But I mean, let me put it.
You know, the productivity ofthe UK is exceptionally low.
Apple is below it.
I mean what?

are they doing?
Yes, no, it's certainly beenentertaining.

Announcer (47:57):
But still, there we are.

Hey, let's go on to our favourite time of the
week.

Announcer (48:01):
Boostergram, boostergram, boostergram.
Super comments, zaps, fan mail,fan mail, super chats and email
.
Our favourite time of the week,it's the Pod News Weekly Review
Inbox.

Yes, so many different ways to get in touch
with us.
Fan mail by using the link inour show notes Super comments,
true fans boosts everywhere aswell.
We share any money that we maketoo.
We've got some.

Sam Sethi (48:31):
uh, we've got some boosts, which is always nice yes
, uh, we've got one from br, athousand sats from uh.
Podverse pod news.
Weekly review.
Podcasting 3.0, exclamationmark question and the infinite
dial.
Yes, we did have the infinitedial and it looks like I've been
approved to talk at the Londonpodcast show on Podcasting 3.0,

(48:52):
agentic AI and the future ofadvertising.

Yes, Well, that was 1,000 sats from Ben
Richardson of all people, sothat was nice.
Now we know exactly who he is.
A row of ducks from Silas onLinux 222 sat talking about his
political positioning, which iseverything is stupid.
I think we were making a jokeabout what his political

(49:18):
positioning was.
I always try to listen to whatsomeone has to say and then
decide on that individual thing.
Do I agree or not?
Correct.
I don't like the reductive lessversus right thing, Correct.
And he also is talking aboutNapster and the name and the
history of the Napster brand,which of course, I think was

(49:41):
part of Real Networks at somepoint.
So, yes, very good to hear fromSilas.
Now you were mentioning alittle while ago.
We've just told off Dave Jacksonfor not publishing the Future
of Podcasting.
Here's a man who has a mouthfulof sweets, so I'm currently a

(50:02):
mouthful of candy, just totranslate, and so I'm just
talking until he finishes thatmouthful of sweets.
It's the one and only Daniel JLewis.
How are you, Daniel?
I am wonderful.
It's the one and only Daniel JLewis.

Daniel J Lewis (50:11):
How are you, Daniel?
I am wonderful.
It's great to see you in person.
Great to be around so manyother podcasters.
Great to be on Pod News WeeklyReview.

Yes, yes, Well guessed.
So we were just curious when'sthe future of podcasting your
podcast, with Dave Jacksoncoming back?

We're going to have a future episode about, or
a follow-up episode about,podcast movement, because
there's certainly a lot to talkabout from here the video stuff,
some of the new thingsdeveloping in AI.

so within the next couple of weeks, Excellent,
and what else is new withpodgagement and everything else
that you're already doing?

Well, the six years of charts and ranking
history that I've been trackingwas stored in the wrong format,
so it has been taking months forit to reconvert, re-import, do
all of this stuff, re-index allthis geeky, nerdy database stuff
in the background.
That is finally coming to aclose within the next few days,
so I'm excited to have that, sopeople can see the ranking
history for six years and thenthe SEO tracking future.

Very good, very good, oh, I'm all.
Seo tracking feature.
Very good, very good, oh, I'mall SEO tracking.
Oh, there's a thing I'm lookingforward to that, daniel, always
a pleasure.
Thank you so much.
Thank you, keep podcasting.
Thank you, right, let's move on.
Seth 1,000 sats from him, no1,192 sats from him.
That's a slightly bizarrenumber, isn't it?

Sam Sethi (51:27):
It's because he uh a fiat currency, because you can't
do that there's a dice isn'tthere.

There's a dice image there no, that probably
does mean something well that's.

Sam Sethi (51:38):
I'm not sure what that means, but the the odd sats
number, because he would havepaid in sat in fiat and we would
have translated that into satsfor us well, none of it makes
any sense to me.

Anyway, he says he says.
He says um uh, isn't it so?
This is um uh, following thenews that Spotify lots of people
have been uploading porn toSpotify.
He says isn't that, when youknow, you've made it as a
service when porn hasinfiltrated your platform, which
I think he's absolutely?
I'm not sure that's the wordwe're looking for, but anyway,

(52:11):
Absolutely correct, bruce theugly quacking duck, a row of
ducks, double, two, double twosats from him.
Um, I enjoy episodes he saysthat contain part of all remote
recording.
It shows the host went.
Um, oh, part.
Or all remote recording it went.
It shows the hosts went aboveand beyond, not just in the
comfortable studio.
Uh, thanks for both of what youdo.

(52:33):
And then he signs it off by 73,which 73 being some amateur
radio thing that I don't fullyunderstand.
But here's a man who does.
I'm at the blueberry standwhich has some very nice pens.
Thank you, todd, for spendingall that money on those pens.
Here's Mike Dell.
Hello, mike, hey, how you doing.
What does 73 mean?

Mike Dell (52:55):
It is a radiogram for , and it means best regards Best
regards.

Sam Sethi (53:00):
Do you hear that, sam ?
Yes, very nice.

Yeah, so how's the show been for you, mike
Pretty?
Good.
I had some good meetings, goodconversations.
Booth traffic is not so great,but otherwise awesome.
Yeah, no, it's been good.
It's been a bit weird becauseyou are in a part of the hall
here that is basically turnedoff in the morning while the

(53:24):
keynotes are on, so I hope youappreciated that my keynote was
only 15 minutes long.
Yeah, it was great.
A little dark over here though.
Yeah, it does.
It gets a little bit dark overhere, but no, it's been good,
excellent to see you.
Of course, todd is in warmerclimes, isn't he?
But I have a feeling that wewill see Todd at the big podcast

(53:46):
movement in Dallas.
Yes, I'm sure he'll be there.

Sam Sethi (53:49):
And in London he's coming to London.
He's confirmed.

Mike Dell (53:52):
Oh yeah, todd's going to London.
In London, he's coming toLondon, he's confirmed.
Oh yeah, todd's going to London, also with Dave.
I don't know if you've met him,but he's one of my support guys
.

Oh, who's Dave, One of your support guys.
Wow, okay, excellent.
Why does Dave have to go toLondon then?
I'm allergic to long planeflights.

Sam Sethi (54:13):
And.

Todd needs someone to carry the bags.
And with your background, mike,I'm surprised that you are
allergic to long plane flights.
Really good to see you.
Good to see you, mackenzie, aswell, and yeah, so everybody's
still here on the final day, sam, it's all quite fun.

Sam Sethi (54:29):
Back to the Booster Crams.
Then Neil Velio, friend of theshow, sent 304 sats from True
Fans saying thank you so muchfor the get well message.
I love you guys.
Yes, get well soon, neil.
See you in London for theLondon Podcast Show.

Yes, indeed, and thank you as well to our power
supporters.
Talking about, you know all ofthe new news from Patreon this
week.
Of course, you can support thisshow by going to
weeklypodnewsnet Armed with yourcredit card we take all major
credit cards, probably and yes,we've now got 18 excellent

(55:05):
supporters.
Oh, there's a round of applausegoing on.

That's exciting, isn't it Perfectly timed really.

Yes, perfectly timed for our 18 power
supporters.
Star Tempest, who is the latestone of those got in touch and
she said I'm not anyone special,just someone who's had you as
part of my weekly routine foryears.
Thought it was time to givesomething back.
Thank you very much.
35 years old, she says Most ofmy time spent between the
Midlands, east Anglia and CountyDurham, and I'm a PHP developer

(55:31):
.
I must have been a bad personin a previous life.

Speaker 6 (55:37):
I'm a PHP developer.

How dare you?
And she goes on to say I thinkthe modern Silicon Valley-led
tech landscape is a load ofsomething bad, and so open
source, open RSS and privacy aresome passions of mine, along
with podcasts, of course.
Well, thank you so much, starif that is your real name for

(56:00):
being the 18th weekly supporters.
The other weekly supporters areCameron Mull, marshall Brown,
matt Medeiros, mike Hamilton,dave Jackson, who we spoke to
earlier, rachel Corbett, siJobling, david Marzell, jim
James, rocky Thomas, who's beenhere as well, neil Velio, ms

(56:20):
Eileen Smith, claire Wake-Brown,john McDermott, james Burt and
David John Clark, as well asBrian Entsminger, john McDermott
from Calaroga Shark Media, hereearlier on in the week.
From Calaroga Shark Media, hereearlier on in the week, we
shared an almost satisfactoryAmerican beer together, so that
was definitely a good thing,nice.

(56:40):
So, sam, what have you beendoing all week while I've been
gallivanting around the worldPining?

Sam Sethi (56:48):
Pining is one thing I've been doing Wishing I was
there with you but the otherthings I've been doing we
improved our offline support forTrueFans this week, so now we
can actually track your activity, so your listening activity,
any micropayments you pay whileyou're offline, we store that
locally and sync it when you goback online, which I thought was

(57:09):
quite a nice thing to do.
And the other thing I'm veryinterested in is I'm reading a
lot more about something that'scome across my table called
LLHLS Not that we need anotheracronym in the industry, oh
great, yes, low latency HLS.
And it's really quite clever inthat it does per second
streaming as opposed to everysix or ten second chunks, which

(57:33):
is what HLS does.
Streaming as opposed to everysix or ten second chunks, which
is what hls does.
And I think, um, what it givesyou is immediacy of audio or
video, because it's alreadystored and ready to go and it's
constantly doing it.
But it also gives you all thecapabilities of rewind and if
you're going to do things like,uh, voice related alexa skills
and stuff, you need this type oftechnology.
So I'm reading up about it andI find it really interesting.

Yeah, well, you'll be surprised to know that
there are actually quite a lotof technical conversations going
on around hls at thisconference.
Um, so clearly, hls is a thingwhich people are thinking about,
um, which is uh, nice, um, soyou know more.
More of that the better so faras I'm concerned, because it's
particularly useful for video,of course.

Sam Sethi (58:17):
And last thing, I'm up in Birmingham, so I'm at the
Unipodfest Festival.
Unipodcast Festival Let me trythat again.
Yes, so I'm up here, with NinaRobinson and Megan Bradshaw's up
here and Clareway Brown andquite a few other people.
So, yeah, looking forward tothat.

Yes, very good, that should be fun.

Sam Sethi (58:38):
What has happened for you, James?
Apart from drinking with MrMcDermott and rolling around the
aisles and keynoting, what elsehave you been up to?

Yes, yes, well, and also enjoying a deep dish
pizza, because obviously I'm inChicago and so therefore a deep
dish pizza is the thing.
Wasn't that impressive?
So that's been good.
But yeah, no, it's just beengood running around meeting
people, you know, doing an awfullot of talking, as you can tell

(59:09):
from the state of my voice atthe moment.
And yeah, no, it's been allgood fun.
Looking forward to going home,though, tomorrow, because
that'll be a very pleasant thing, and then I've got my
80-year-old parents in my housefor the next two weeks.
Great, coming all the way toAustralia, so that's going to be
fun.

Sam Sethi (59:29):
Bless them.
Now, one thing that I picked upthrough all the conversations
you kindly brought onto thisshow is that there wasn't a lot
of traffic in the booths.

Yeah, there are 1,600 people here, so it's still
big, it's still a big event andall of that, some of the booths
are in slightly weird placesand so quite difficult to get to
, and also it's very spread out.
And so Podnews sponsored theindustry track.

(01:00:02):
The industry track isdownstairs I'm upstairs at the
moment.
I've been downstairs once.
There are lounges and thingsaround the place and everything
else, and, as you've heard a lotof people talking about walking
, everything is very, veryspread out here, and so I think
what we've seen is, you know,the effects that a very large

(01:00:26):
venue has on 1,600 people.
So I don't think things havebeen quite as busy as some
people were expecting, um, so,uh, I don't think things have
been quite as busy as somepeople were expecting, um, but
of the conversations that we'vehad, the conversations have
still been absolutely gold, youknow, as Dave was saying earlier
, so, um, yeah, so I think youknow it's a pretty good event.
Interestingly, we don't yethave a date or a venue for

(01:00:49):
evolutions next year, um, so Idon't know whether to read
anything into that, but that'sabout as far as, as far as we
know there and in terms of youknow in, in terms of, of course,
the big one is podcast movementin Dallas, which is in August.

Sam Sethi (01:01:10):
Next up, though, for you, james, let's come back to
Blighty, for the London podcastshow at the end of May.

James Cridland (01:01:15):
Indeed, which I'm very much looking forward to
.
And that's it for this week.
All of our podcast stories weretaken from the Pod News daily
newsletter at podnewsnet.

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