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June 29, 2023 65 mins

(This description mostly by Buzzsprout's CoHost AI)

Are you ready to get the inside scoop on the world of podcasting? We're shedding light on the closure of Stitcher, a pioneering podcast app, and its ripple effects, particularly on listeners outside the US. We're venturing back to the app's beginnings, and its unique user experience. Sirius XM's future plans for the Stitcher brand also feature in our conversation. 

In the same breath, we turn our sights to the evolution of podcast advertising. Acast's new self-service platform is on the agenda, as is an in-depth analysis of Max Cutler's candid insights on the future of podcasting and his appeal for more resourceful shows. We're also highlighting the latest data on podcast consumption, with statistics from Australia, legal developments in New Zealand, and fresh research from Spain. 

Our discourse further extends to the latest events in the industry, featuring everything from MediaCorp's podcast talent hunt in Singapore to Daniel Ek's new role at Spotify. We won't leave out the exciting news on upcoming podcast awards. Buckle up for a fascinating journey into the ever-evolving world of podcasting.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
James Cridland (00:00):
It's Friday, june 30th 2023.

Clip (00:04):
The last word in podcasting news.
This is the Pod News WeeklyReview with James Cridland and
Sam Suthey.

Sam Sethi (00:14):
I'm James Cridland, the editor of Pod News, and I'm
Sam Suthey, the CEO of PodFounds.

James Cridland (00:18):
In the chapters today.
A Stitcher Closure in TimeSaves Jobs.
Acast launches, host Red Ads.
Twitter switch away fromSpotify.
Podcast trends, too can, valuefor value, cross the chasm to
mass adoption And also.

Naomi Mellor (00:35):
Hi, it's Naomi Mellor here, co-founder of the
International Women's PodcastAwards.
Thanks so much to Pod News.
I'll be on later on chattingabout this year's awards entries
and everything else you need toknow.

James Cridland (00:46):
She will.
This podcast is sponsored andhosted by Buzzsprout.
Last week, 3,261 people starteda podcast with Buzzsprout.
Podcast hosting made easy withpowerful tools and remarkable
customer support.
And now AI to help you publishyour show.
And by Pod News Live in Londonthis September.
Tickets are available now atpodnewsnet slash live.

Clip (01:10):
From your daily newsletter , the Pod News Weekly Review.

Sam Sethi (01:13):
So, James, let's kick off with Stitcher.
A closure saves jobs.
Well, it's just a pun on astitch in time saves time really
.
Yes, thank you.
Thank you for that, that wasreally easy to read.
Yes, early morning tongues werestifling, but Stitcher Radio,
as it was once called, is one ofthe oldest podcast apps.
It was founded in 2008 beforeeven Apple's App Store even

(01:37):
existed, and Stitcher, sadly,will close on August, the 29th.
Come on, what's going on withStitcher then?
Why have they closed it?

James Cridland (01:43):
Well, you know.
It's almost quite sad, so Iposted earlier on in the week a
full history of the app.
It is, as you say, one of theoldest apps.
It was founded in 2007.
Wikipedia says 2008.
Wikipedia is wrong, so one ofthe things that I've unearthed
is a demo of Stitcher Radio, asit was called when it launched,

(02:05):
running in a web browser in July2008.

Clip (02:08):
That's before the Apple App Store, hi we're Stitcher and
we want to show you how easy itis to use our personalized
internet radio.

James Cridland (02:16):
You know I don't feel particularly impressed at
my UX on the websites that I do,but it's way better than the
pretty dreadful UX that Stitcherwas originally.
Wow gosh.

Sam Sethi (02:29):
When you're finished listening, just press done at
the top left corner.

James Cridland (02:32):
But it was a news-based internet radio
service.
Basically, it then startedincorporating podcasts as well.
It did a ton of things thatwere really bad for podcasting.
It was adding adverts all overthe place, not sharing any of
that money, of course, with thecreators, But also it was doing
an awful lot of caching andre-encoding of the audio files.

(02:56):
Now I have to say, as alistener, that was super helpful
because we were all running old, useless mobile phones at that
point.
I remember driving around thecountry in the UK listening to
Stitcher Radio and listening toa relatively poor sounding
version of the podcast that Iused to listen to a lot, but of

(03:17):
course it was downloading muchfewer amounts of data and
therefore it worked quite wellin the car.
They ended up being in 50different cars, which is quite a
thing, but yes, it is goingaway as of the end of.

Sam Sethi (03:32):
August, which a lot of people are quite sad about.
Actually, i mean, i've neverused the Stitcher app I'll be
honest and so I can't say I'mgoing to miss it, but I'm more
interested in James.
Why have Sirius, the owner ofStitcher, done this now?
Why now?
And what are they thinkingthey're going to gain from
closing it?

James Cridland (03:52):
Well.
So what they want to do isthey've got the Sirius XM app,
which is their flagship app,which is undergoing a redesign.
It's going to have a brand newlook and feel towards the end of
the year And they obviouslywant to push as many people to
that as possible.
Basically, the listeners areeither going to be encouraged to
use the Sirius XM app or theapp from Pandora.

(04:13):
Now, you and I don't live inthe US, so therefore, actually,
we won't be able to use theSirius XM app, nor will we be
able to use Pandora, becauseneither of those are available
outside of the US.
So bit of a waste of time really, because essentially, stitcher
will go away and we won't beable to use either of the
companies to replacements.

(04:34):
But I don't suppose that thecompany cares about us
particularly much.
There's no job losses here.
The people who were working onthe Stitcher app are now working
on the Sirius XM app, so thatkind of makes a bit of sense.
The Stitcher name won't go awayAnd in fact, there's a new
podcast coming out in just acouple of weeks Better Tomorrow

(04:56):
with Hannah Brown And that isfrom Stitcher Studios with a
Stitcher logo on it.
So the Stitcher brand doesn'tgo away.
It's still being used for theStitcher Studios stuff, but in
terms of a podcast app, yes,it's gone.

Sam Sethi (05:11):
Well, i have reached out to Brad Smith.
He used to head up SimpleCast,who's now heading up much of the
work at Sirius XM, andhopefully he'll be on the show
next week as well.
It'd be good if he was.
Yeah, we can find out what theyreally want to do with it.
Then Now you also mentionedthat and I can't remember this
and it seems only last week.
So a similar podcast app from asimilar company, acast, closed

(05:33):
in March 2022.
Now, that passed me by.
Did we even talk about that?
I?

James Cridland (05:37):
think you know, the plan with these apps, with
Stitcher and with Acast, wasthat they were going to hide
things behind a paywall.
But it's actually better andrather easier just to rely on
things like Apple podcasts and,indeed you know, acast Plus and
those sorts of services, ratherthan the complication of running
your own app.
So Acast closed the Acast applast year and they basically

(06:01):
said look, we believe in openpodcasting, why on earth would
we run our own app?
And I think that's a prettygood view to have.
And certainly you know whatStitcher have said is that the
reason why their ad business isdoing so well is that their
podcasts are availableeverywhere.
So they're basically saying youknow, there's no need for us to

(06:23):
have an app, so we might aswell close it.
Acast still do run an app.
They still run radio public, orat least they got a kind of
half running that, because whilethe radio public app is
available on Android, i didnotice that it's no longer
available on iOS.
So if you have a typhoon youwon't be able to use it, and I'm

(06:46):
not quite sure why that is, andI've pointed that that's out to
the good folks at Acast Andthat seems to have come as a
surprise to them.
So not quite sure what's goingon there.
But I mean, the one thing Iwould say about the Stitcher app
is that it was, at one point,the number one app on Android,
the number two app on iOS.

(07:06):
The last time we looked it wasabout number six or number seven
, but it only had one point, ithink 1.3% of the market, so
really wasn't very, very bigtowards the end And it was
losing quite a lot of users.
So I think people are just, youknow, getting used to using
either either Apple podcasts orSpotify for their podcast

(07:27):
playback.

Sam Sethi (07:28):
So now, I don't have a Stitcher app, or I never had
one, but if you did have aStitcher app, what would you
recommend people do next?

James Cridland (07:35):
change.
So I think that Stitcher isbeing used by old folk who fear
change.
That's what I think is actuallyhappening here, and so my advice
to any podcaster is if you havea sensible amount of people
listening to your show onStitcher, then you should
probably say something in yourshow And you should probably

(07:57):
help those listeners to find outa new podcast app that they
might want to download and use.
Now, obviously, there's lots ofnew podcast apps at podnewsnet
slash new podcast apps, but if Iwas going to recommend
something that was quite similarto Stitcher, then I guess on
iPhone, i would recommend theApple podcasts app, kind of, and

(08:21):
on Android, i would probablyrecommend the antenna pod app or
pocket casts.
Pocket casts is a freemium, butyou do have to pay if you want
to use all of the features, andit's a very good app.
If you want a free app, though,antenna pod is completely open
source and is a really nice app,so worthwhile giving that one

(08:42):
ago, but I think it's justworthwhile.
If you do have a lot of userson Stitcher, it is worthwhile
just letting them know aboutthat, because I think it's
important just to hold people'shands.
I think Will it be missed.

Sam Sethi (08:59):
James, it seems it's a sensible decision to close it.
It doesn't seem like it's manypeople going to be using it.

James Cridland (09:05):
No, i mean, I think it's a sensible for this
show.
By the way, 0.51% of alldownloads in June were from
Stitcher, so yeah, not a wholelot, to be honest, but I think
it is a loss.
It's a big name.
That was once, as I say, anumber one podcast app on on

(09:28):
Android, and so I think, fromthat regard, it's very sad when
you see some of the original OGbrands going away in terms of
podcast apps.

Sam Sethi (09:40):
Well, anyway, let's move on.
Acast has launched aself-service podcast advertising
platform for host readadvertising.
In addition to pre-recorded ads, the tool also includes
AI-driven tools to helpadvertisers discover new
podcasts to advertise with.
What have they done, James?

James Cridland (09:57):
Yeah, this is pretty cool.
Actually, it's a self-servepodcast advertising platform, so
it means that anybody can jumpin and buy advertising across
the Acast network more than100,000 shows on there But this
is the first time that they havemade what they rather
confusingly call sponsorshipswhat the rest of the world calls
host read advertising.
You can pop in and buy thosefrom their self-service portal,

(10:21):
alongside the pre-recorded adsthat you've always been able to
buy in that way.
So pretty good news, I think.
If you're an Acast creator,what the tool also allows you to
do is it's got some AI Drink.
It's got some AI, which meansthat advertisers will find new
podcasts to advertise on,because they'll be matched up

(10:43):
with additional shows.
And I think that's one ofAcast's problem And, frankly,
one of everybody's issues isthat there are a couple of
really big shows that everybodywants to advertise on and then
nobody really knows about thelong tail, and I think if Acast
can manage to monetize the longtail, then they should do pretty
well, given that they've got aquite fearsomely long long tail,

(11:06):
if you saw what I mean.
So, yeah, i think it's a cleverplan.

Sam Sethi (11:12):
Well done Acast.
Now Twitter, which is owned byLeela Port, is switching away
from Spotify.
The company is now using a podscribe and is testing Libsyn's
advertised cast instead ofMegaphone.
They say advertised cast has ahigher fill rate.
Plus, we hope to partner withthem on the host red ad side of
the business, says Lisa La Port.

(11:32):
Now she's the CEO of Twitter.
This week in tech is, i think,what it stands for.
I wonder if Twitter would bebetter off partnering with Acast
and you host red ads.
But hey, why have they movedaway from Spotify and why have
they started looking at Libsyn?

James Cridland (11:48):
Well, it's interesting because they've
moved away from Spotify in termsof attribution.
They're not using Spotify'stools anymore.
They're now using pod scribeand they've moved away from
Spotify instead of usingMegaphone, using Libsyn's
advertised cast.
They have been testing a bunchof different dynamic ad
insertion tools and anadvertised cast appears to be

(12:10):
the one that they've ended upgoing with Again.
Another one of the OGs, leelaPort, has been doing podcasts
since podcasts were brand new.
Always interesting seeing LeelaPort jumping in and saying
we're using this particularcompany and this is why Yeah,

(12:33):
Again, I do listen to some ofLeo's shows.

Sam Sethi (12:36):
This week in Google there's one that I do listen to.
He is really struggling withadvertising.
He says it every week.
Hopefully this will keep themafloat, because it does sound
like they are struggling bigtime.

James Cridland (12:47):
Yeah, they have made a couple of closures to
shows quite recently as well.
There's no doubt thatadvertising at the moment is in
a difficult place.
I think part of that is thatcertain sections of the press
are just pouring doom and gloomover the podcast industry.
The closure of Stitcher hasbeen taken by some of the press

(13:10):
as being the world is collapsing, the ceiling is falling in.
I'm really not sure that I'mseeing that.
Yes, spotify is changing a fewthings.
Yes, there are some changes instrategy.
Yes, advertising is having ahard time, but it's not the end
of the world.
I think another friend of theshow, elsie Escobar, was saying

(13:35):
this on Twitter that it's reallyall of these changes at places
like Spotify and Stitcher andeverything else are almost
irrelevant for the majority ofindividual podcasters who are
just continuing on.
So, yeah, i think we have to becareful how we report all of
this.

Sam Sethi (13:54):
Well, let's talk about reporting all of this,
because I'm going to go throughsome podcast trends that have
been occurring and just sort ofget your take on it.
James, now former head ofSpotify's podcast Max Cutler,
spoke to the founder magazinerecently about what's next in
podcasting and it appears hegently criticised Spotify.
It's a mistake to go afterHollywood talent and discussing

(14:16):
the slowness of decisions at thecompany.
Okay, well, that's one way, butthe thing that did jump out to
me was he said that shows thatare resourceful rather than
entertaining are what's next.
I didn't understand what hemeant by resourceful.

James Cridland (14:30):
I think he's basically saying that the future
is daily news podcasts, ratherthan humorous Hollywood
celebrities talking to theirmates and you know.
so stuff that actually informsas well as as well as entertains
.
You know, i think that's whathe was saying, but I thought it
was an interesting thing to seehim basically stand up and say

(14:54):
we shouldn't have gone afterHollywood talent.
Or rather, he didn't quite saythat.
He said it's a mistake to goafter Hollywood talent, but
obviously that's what Spotifydid.
So therefore, it's very clearlyhe's you know, having a pop at
Don Ostroff and that sort ofthing.

Sam Sethi (15:10):
Well, looking at some other trends, podcast ad
monetization company AudioBoomissued a profit warning.
Shares fell over 27%.
The company has adjusted theapproach taken to calculating
its minimum guarantee offers forpodcast partners.
Now AudioBoom seemed to bedoing well.
Is this a worry as well?

James Cridland (15:30):
Yeah, i think AudioBoom is seeing, just like
everybody else, is a bit ofdifficulty, a bit of softness
when it comes to podcastadvertising, as I believe the
phrase that people go with.
Clearly, they have felt theneed to issue a warning about
the amount of money that iscoming in.
They do say that they will, youknow, continue.

(15:52):
you know that they're doingvery well and you know, and
they've got lots of positivenumbers in there.
It's just that their revenue isgoing to be lower than they
previously thought And I supposeyou know that is, of course,
what's spooked the market theredown 27% overnight for their
shares.
And Eric Newsom ended up sayingsomething he has taken a good

(16:17):
look at the pod track data Andhe reckons that the average
monthly audience for individualshows in 2023 is half of what it
was in 2019.
And total downloads are down,he says.
Now he's quoting pod track data, it looks as if he's only
quoting February's pod trackdata, year on year on year.

(16:39):
But he reckons that becausepublishers are pulling back on
new shows, that's actuallyharming the podcast industry,
because it's the new shows thatdrive more downloads, because
people go and check them out andfind new shows to go and have a
listen to.
He reckons it's a bit of, youknow, self harm.

(17:00):
you know that they're actuallydamaging their own business by
pulling back on new shows.
Really interesting newsletterthat Eric ended up putting
together.

Sam Sethi (17:11):
I'm not wanting to be the merchant of doom, but news
statistics show for value.
For value It seems to show thatwhile the amount of sats being
given to podcasters is growing,the number of people using it
has fallen over the past threemonths.
Who put this data together,james?

James Cridland (17:27):
Well, this data actually comes from the podcast
index itself And, to be fair,it's data that shows the 1% that
podcast index gets.
So, on pod fans, for example,automatically 1% of all of the
support for podcasts goes to thepodcast index, because you're a
very nice man, and 1% to podnews, which is even nicer.

(17:51):
So thank you for that, you'revery welcome.
But also there are a bunch ofother apps that are giving 1% to
the podcast index to help runthat.
Now that means that they have abunch of stats and some of the
stats are really good.
So sats per sender the amount ofmoney that each individual
person is giving is going up, ison the increase, which is nice.

(18:13):
Sats per transaction is goingup as well.
Transactions per sender isslightly going up, but that's
all very well if you've got lotsof people giving those payments
.
But unfortunately the dailyunique sender numbers are going
down.
Now they're going down slightly.
They're down from about what430ish to about I don't know 350

(18:41):
, i would guess looking at thisgraph per day.
So the numbers were neverparticularly high anyway, but
actually seeing those numbersgoing down is a little bit of a
concern, i think, and I thinkjust worthwhile at least raising
the alarm that the amount ofpeople using this is going down
And we should probably be awareof that.

(19:02):
What do you think in terms ofthat?
Because you're kind of stakingyour future in terms of the pod
fans on your platform, on satsand that form of support.

Sam Sethi (19:13):
I'm not worried at all.
Actually, this trend reminds meof the early days of Amazon.
I don't know if you remember,james.
You'd go onto Amazon, you'd putstuff into a basket.
There was a low level of trust.
You'd ring up a call center,you'd give them your credit card
number and eventually peopledid move across to the idea of
putting their credit card online.
And then one click came and nowno one thinks about it And the

(19:36):
size of the basket will increase, which is what Amazon found.
And I think what the trend thatI took was.
The size of the value, of theamount paid in sats, is
increasing.
So people are going oh, i mean,we've seen it ourselves.
Did you get my sat, one satsent right Because the worry was
that you know he's going to gointo the bank account and
they're going to have toremortgage.

(19:56):
And we now say I mean, look, ilistened to and you do as well
Friday night with Adam and Daveand the numbers in there.
I mean they hit over a millionsats in the show a couple of
weeks ago And I think they'reregularly getting close to that.
So those people that arecomfortable with the whole model
of value for value and payingin sats are beginning to

(20:16):
increase their amounts.
Those are still early adopters,are.
You know?
some people are going oh, idon't know if I want to bother,
and I think The real irony hereis that we haven't sold the
value of what Sats are.
I know Adam thinks we don'tneed to market this, but the
fact it's peer-to-peer, the factthat it's instant, the fact

(20:37):
there's no fees, there's noadvertising, no subscriptions
required, again, those sorts ofvalues that give V for V are the
differentiator between thecurrent ways of monetizing,
which are ad-driven,sponsor-driven We just talked
about host red ads and then, ofcourse, you know subscriptions,
which I don't think really workpersonally.

(20:59):
So I think it's a time whereapps like mine haven't really
hit the market.
Fountain's doing brilliantly, ithink.
Podverse, podfriend are stillputting all the features in,
like ourselves.
So I think we are not at fullpace.
I think we are behind the curvein terms of where I think we'll
be in six or 12 months.

(21:19):
So no, i'm not worried,otherwise I wouldn't be starting
a business.
But having said that, i do thinkwe as an industry on the open
side, or just the podcastingside that use this, need to do a
better job of explaining tonon-tex.
Really, what's going on?
So you know, in the crossingthe chasm the famous Geoffrey

(21:44):
Moor book I think we are thevisionaries, with the early
adopters and the early majority,those pragmatists that we need
to bring on next.
I don't know if we are bringingthem on and that's the problem.
I would say this and you'llnever hear me say it normally,
but I was thinking about it WhenI was at Netscape and we were
trying to bring the browserthrough and you know, oh, look,

(22:06):
it's HTTP, it's a URL.
You know, people didn'tunderstand.
In fact, it was Microsoftincluding the browser in the
operating system and not havingto get a disk from AOL or try
and find it on the front coverof a PC magazine and load up
your browser.
That actually crossed the chasmfor browsing.

(22:27):
And I wonder, with Spotify,because it won't be Apple, will
they?
you know, with their fixedrevenue model, that's not
working.
Their pricing model is awful,they're not profitable, they're
going to have to change.
Will they be the company thatadopts value for value, that
jumps us across the chasm intothe mass adoption?

James Cridland (22:47):
Yeah, well, there's a question I mean.
interestingly, john Spurlockbrought out some numbers which
I'm hoping to do a story on overthe next couple of days, from
OP3, from the open prefixproject.
He looked at all of thedownloads that was going on in
the podcast marketplace in May.

(23:08):
Now this is two OP3 enabledshows which are relatively geeky
, relatively new podcast apps.
you know consuming them, butFountain is a top 10 podcast app
on both Android and on Apple.
Podverse is number five in thislist for Apple users, which is

(23:33):
great Number 12 for Androidusers.
So you know there's definitelysomething going on here.
You know Castamatic as well,doing relatively well for toy
phones.
So I think that there'sdefinitely something going on
here, certainly in terms of theOP3 universe of quite geeky

(23:54):
shows.
So, yeah, you know, i mean I dohope that it's getting there.
I would say and perhaps we'llcome back to this a little bit
later but I would say that youknow, i think half of the
problem is that it's all tied inwith Bitcoin and SATs and all

(24:14):
of that stuff, and that's a realleap of faith, whereas if it
was using Fiat money then Ithink you know, it is at least
easier to explain to people howthe thing works.
Put five dollars in here andwe'll share it with your

(24:35):
favourite shows.

Sam Sethi (24:36):
Wasn't there a company?
you tried to do that, though,james.

James Cridland (24:38):
There was yeah, i'm trying to remember its name.
A nice man called Pete ran it,and that seemed to go not very
far as well.
But I think if you were to tiein both the Bitcoin stuff and
the, but also add some Fiatmoney on top of there, i think

(25:00):
that that may be the way ofgoing.
So, actually, you know, you canpay directly with Bitcoin if
you want to, or you can leaveall of that complication to the
app, and the app deals with allof that, and you just give it
some, you know, some poundsterling or some US dollars or
whatever.

Sam Sethi (25:16):
Yeah, it might well happen.
Other similar trends that werefrom that same dataset which I
thought was quite interestingwas a significant increase in
the use of the value blockwithin podcasting, the use of
funding, transcripts andchapters, So people are
beginning to start to use it.
I would say I'm not reallybashing hosts, but clearly I am

(25:38):
bashing hosts.
They need to adopt some of thisstuff faster so that their
customers can actually use it.
I mean, you and I adopted thepod role, I think literally the
day after it was announced, andyet I still see no host
implementing something as simpleas the pod role.
That would just be another wayof just bringing people into

(25:58):
discovery of new podcasts.
Why are they?

James Cridland (26:00):
so slow.
I mean yes, exactly, and I meanit could be that you end up
with some podcast apps actuallybeginning to be hosting
companies, because being ahosting company frankly isn't
that complicated.
The complicated stuff is thesupport and everything else
surrounding it, but the actualtech of being a podcast hosting
company is not difficult Andactually that way, if they were

(26:25):
to do that I mean you knowSpotify is already doing that
And that way they can actuallydo some more interesting things
with some of their tech.
Spotify only yesterday, talkingabout how many people are using
video podcasts, or what they'recalling video podcasts at least
, is now more than 100,000 videopodcasts on that platform, and

(26:48):
the reason why that works onSpotify is that it's a
proprietary thing on Spotifybecause it works much better
than the Apple Podcastsequivalent, where you have to
have a separate RSS feed whichis just confusing and just clogs
the directory up.
So perhaps we'll see podcastapps becoming hosts as well for

(27:11):
some of those shows thatactually want to enhance their
shows in that way.

Sam Sethi (27:17):
Now in the podcast journal this week, James, you
had some other trends that youwere highlighting.
What were they?

James Cridland (27:23):
So this is the podcast business journal, which
comes out every single week, andthis week has a really
interesting interview with twopeople who are working on
podcasts for aeroplanes.
There's a bunch of differentpodcasts available on your
in-flight entertainment And ifyou've ever wanted to get your

(27:46):
podcast available there, thenit's a great interview for you.
But anyway, what the podcastbusiness journal at
podcastbusinessjournalcom alsohas is it's got a bunch of data
around podcast creation And thatdata is quite worrying because
the amount of podcasts beingactively updated are declining.

(28:07):
It's declined by over 3% in thelast three months And again, i
mean I'd love to give positivestories, but actually the amount
of shows being made appears tobe going down, which is a bit of
a worry.

Sam Sethi (28:22):
Yeah, let's not be doomongers.
Actually, cara Swisher on Pivotdid say all about the Hollywood
decline and all of theadvertising decline.
He said podcasting has beengiven back to the podcast, which
I think is quite true.

James Cridland (28:35):
Yeah, no, i can well see that, and I think we
also shouldn't forget, of course, that in the wider world,
outside of our own bubble,interest rates are at an
all-time high.
If you have a mortgage on yourhouse, you're having to pay
thousands and thousands moreevery single year, and that's
having a real impact, plus, ofcourse, the inflation in terms

(28:59):
of food pricing and everythingelse.
It could just be that there'sno fundamental issue with
podcasting here, but it couldjust be that, actually, the rest
of the world is having a bit ofa hard time of it right now,
and perhaps that's part of theplan, while talking about the
rest of the world.

Sam Sethi (29:16):
Let's have a zip around the rest of the world Now
.
In your backyard it says hereAustralia leads the world when
it comes to podcast listening.
Come on, James Edison ResearchInfinite Dial 2023 Australia
study Little bit sort of skewed,or is that true?

James Cridland (29:33):
No, that's entirely true.
What I like about the EdisonResearch Infinite Dial is that
it's the gold standard data thatis comparable, deliberately
made comparable betweenindividual countries.
It comes out in the US, canada,the UK, australia, new Zealand,
and you can see that Australianow has the highest figures ever

(29:55):
.
Now it used to be four or fiveyears ago that Australia was
trailing the US by a couple ofyears.
Now Australia seems to beconsuming podcasts even more
than Americans do 33% ofAustralians listening to a
podcast every month.
That figure for the US is 42%,so it's one percentage point
higher.
A third of Australianslistening to a podcast every

(30:18):
week compared to the US is 31%.
So very good, exciting figurescoming out of this country.
Also, they ask which platformlisteners use most often for
podcasts, and Spotify is numberone with 34%.
Youtube don't eat me, toddCochran, don't eat me, todd

(30:38):
Cochran Number two with 24%.
Of course, that doesn't haveany podcasts on it And Apple
Podcasts number three with 11%.
So, yeah, interesting seeingthat, and obviously Apple
Podcasts is always going to doparticularly badly in these
certain numbers because they,unaccountably, don't have an
Android app And Android hasabout a 52% share in this

(31:00):
country, and so therefore, ApplePodcasts will always be doing
relatively badly in comparisonto Spotify and to YouTube.
One day they will realise thisand start launching an app for
Android.
I mean, they're not stupid,clearly, but anyway, that's
going on here in Australia.
In New Zealand, there wasexciting legal stuff where a

(31:23):
takedown order was made againsta true crime podcast called The
Trial, which is about a trialwhich is still going on And
rather astonishingly forsomebody that grew up in the UK
where that's very illegal.
Anyway, that takedown orderfailed.
It's the first time thattakedown order has been sought
against a podcast in the countryand there's going to be a

(31:46):
retrial for this particulartrial, which I'm not going to
talk about because it's a trialwhich is going on, but that
trial is happening on August21st.
But you can hear the extrashows that were threatened in
The Trial's podcast feed ifyou're a fan of that.

(32:07):
A couple of other interestingthings There's some new research
that's come out from Spainwhich says that everybody loves
podcasts.
Basically, 97% of listeners saytheir perception of a brand
improves or remains positivewhen it is advertised in a
podcast, say A-cast.
Well, they would say that,wouldn't they?
But actually this was someother research that A-cast paid

(32:30):
for Another piece of study thatcame out of Spain from a
university.
There looked at a bunch oforiginal podcasts to discover
that more than two-thirds ofthem were hidden behind a paid
subscription wall.
So Amazon Music, audible,kuanda, ivooks, sonora, podium,

(32:52):
podimo an awful lot of paid forpodcasts in Spain, seemingly, so
some really interesting stuffthere.
Podimo seemingly doing verywell because they have a
recording studio in Madrid.
A-cast is doing some stuff inDenmark with a podcast studio
called Podster, which is veryinteresting, which is taking

(33:14):
shows which have been successfulin other countries and
translating them into differentlanguages, which is nice.
And in Singapore, media Core,which seems to own all of the
media in Singapore, they'reholding a podcast talent hunt
competition.
There's a $5,000 top prize,which sounds very high, but it's

(33:34):
$5,000 Singaporean dollars andtherefore is not very much.
How much is that in GreatBritish Pounds?
It's just under £3,000, so notparticularly great, but anyway
hey don't sniff at it.

Sam Sethi (33:50):
I mean, i only failed to qualify because of my age,
otherwise it would have beeninteresting?

James Cridland (33:54):
Yes, because it's only for people aged 15 to
25.
So you're just on the top endof that.
Hey damn.
So there we go.
Anyway, that's around the world, and there's quite a lot of
entertaining jobs, including achange of job role for Daniel

(34:14):
Eck.
This is interesting.

Sam Sethi (34:15):
Yeah, i spotted this on Twitter yesterday.
He was saying that's Spotify.
I've had the same title for 17years, but I'm on my eighth or
ninth job.
My current iteration sharesmore of the leadership role,
with a couple of people with itin Spotify, taking on a lot of
the day-to-day work.
Yes, he's moving over to a morestrategic role, which we heard
a little while back And he wasjust pinging out to his Twitter

(34:38):
followers to say how many jobshave you had while running your
own company?
So yeah, daniel's moving into adifferent role.

James Cridland (34:45):
Yes, or moving into or has already moved into
by the looks of that.

Sam Sethi (34:51):
May well be.
Maybe all of the reduction inthe Hollywood exclusives is down
to Daniel.
Maybe that's his new strategicrole, yeah.

James Cridland (34:59):
Yeah, well, it's interesting.
I mean, he's still obviouslythe CEO, but he seems to be
doing a different role.
What else is going on NYPR,which is the owner of WNYC
Studios?
they are getting rid of bonusesfor the leadership team this
year.
They won't be taking anyinterns either and they will be

(35:21):
doing more cost cutting to come.
According to an internal emailwhich Sky Pillsbury, the squeeze
, has seen Sky Pillsbury, ofcourse, was on this show a
couple of weeks ago, if you wantto go back and take a listen to
that There's a new boss in theUK for the Radio Academy, which
is the kind of charity for theradio and audio community that

(35:43):
helps push things forward, runs,awards and everything else.
It's the first woman, the firstperson of colour.
I believe her name ispronounced Eradna Tayyal Leach,
but I may well have got thathideously wrong.
But really good to see somebodythat isn't a middle-aged white

(36:03):
bloke in charge of thatorganisation.
I used to be a trustee of that,which is nice, and there's a
new CEO isn't there at Libsyn.

Sam Sethi (36:14):
Yes, there is James.
He's John W Gibbons.
He's been appointed the interimCEO for podcast hosting at
Libsyn.
He joined the company back inJanuary 2022 and he was
previously CEO of Pocket Cus.
In fact, i just looked onlineat LinkedIn.
At Pocket Cus, he's stilllisted down as their CEO.
Maybe they want to change that,but anyway, it takes off from

(36:36):
Bradley Terpac, who will remainwith the company.
He's got a significant stockinvestment And the good news,
james, is John is going to comeon the show next week and tell
us all about his new role andwhat their plans are for Libsyn.

James Cridland (36:49):
Excellent.
I'm looking forward to that.
And if you're looking for a job, Pod News has podcasting jobs
across the industry and acrossthe world.
They're free to post.
It'll just take two minutes toadd a new role.
PodNewsnet slash Jobs is theplace to go.

Clip (37:02):
The tech stuff.
Tech stuff On the Pod NewsWeekly Review.

James Cridland (37:07):
Yes, it's the stuff you'll find every Monday
in the Pod News newsletter.
Here's where we do all of thetech talk, all kinds of new and
exciting things going onVeritonic, doing audio
attribution, joining Magellan AIand PodScribe.
In doing that There's a newtool called Scribbler which
produces summaries of podcastingand stuff like that.

(37:27):
But value for value forconference speeches, sam.

Sam Sethi (37:32):
Right, adam and Dave are presenting at the Bitcoin
2023 event later this year inAmsterdam And Adam's very keen
to show the value time split tag, which is a way of injecting
music, in this case into yourvalue block for a period of
short period of time.

(37:54):
And Stephen Bell's donesomething very clever, because
Adam was talking about well, ifyou could do that an injection
for a musician into a show whenyou're running it live, could
you do something like havingpeople on stage who happen to be
the guest and the hosts, andthen you could, you know,
basically any sats coming in forthat live presentation could be

(38:17):
split to the guest?
And they demoed it last week onthe Friday night show with Adam
and Dave.
And, yeah, stephen B, i think,absolutely blew Adam's mind away
because he was using somethingcalled the Split Kit, which is
developed to actually change whowas getting the money in real
time based on who was talking.
So, yeah, that's what they'reworking on A little bit beyond

(38:39):
my brain cell there, but, yeah,sounds like it'll be a very
interesting demo anyway, Yes,it's impressive that.

James Cridland (38:45):
So yeah, so that's going on.
And also, should we have a lookat some awards coming up?
Indeed, yes, let's do that.
The second annual signal awardsyou've got today to enter.
If you haven't entered by theend of the day, then tough, but
yes, those are going on.

(39:06):
right now.
There is also the People'sChoice podcast awards.
The nominations are opening onSaturday, july the 1st.
If you register, you can takepart in that.
It's the 18th year for thePeople's Choice podcast awards.
It's run by Todd Cochran and ithonors podcasters globally in

(39:26):
30 categories, which is verycool.
The British podcast awards isalso open voting for its
listeners choice awards, and youcan vote for any podcaster,
even this one, so you can dothat if you like.
I would vote for something moredeserving, but maybe that's a
thing.
There goes that one vote.

(39:47):
Yeah, exactly.
The Independent podcast awardshave been announced in the UK
and you can enter now for those.
The awards will be held inLondon on October the 12th, and
the podcasting seriously awardsfund can help if you find it
difficult to enter.
And this year's InternationalWomen's podcast awards will be

(40:09):
hosted in London on Monday, the6th of November 2023.
The entries are open now andyou've got until mid-September
to enter.
What more can you tell me aboutthis, sam Sethi?

Sam Sethi (40:23):
Well, i reached out to the organizer, the wonderful
Naomi Mellor.
She was up at our Manchesterevent and I asked Naomi why she
felt they needed a specificwomen's podcast awards.

Naomi Mellor (40:35):
So this is the third year of the International
Women's podcast awards, whichaims to encourage women and
people of diverse genders acrossthe industry, from all over the
world, to have their workjudged and brought forward,
either by themselves or by otherpeople, and we opened the
entries on Monday of this week,which was the 26th of June.
We've had a flood in already,which is really wonderful.

(40:57):
I have been perenniallysurprised, but also delighted,
about how many entries we had inyear one and year two And this
is year three.
So, yeah, we're pretty happyand we are really looking
forward to hearing what peoplehave been producing over the
last year, both as hosts andbehind the scenes, as writers,
editors, producers, etc.
As well.

Sam Sethi (41:18):
Now, when does the entry close?
When have people got time toenter this award?

Naomi Mellor (41:24):
So, although we are global, we are very aware of
school summer holidays.
A lot of people who are enteredinto the awards have childcare
responsibilities of varioustypes, and at the moment, we are
looking forward to the schoolsummer holidays in Europe.
The States and Canada havealready had their summer
holidays in swing, and so forthat reason, we are open for
quite a while, until Friday, the22nd of September, to

(41:47):
facilitate people working aroundtime off for childcare etc.
And also some people just needa bit of downtime over the
summer.
We know that a lot of people inthe UK go away in August and
they just want to have a nicetime off.
So yeah, we've got that going.
So Friday, the 22nd ofSeptember is the date that you
need to think about.

Sam Sethi (42:07):
And what is that?
Just as a quick reminder, whatis the actual date of the event
then?

Naomi Mellor (42:12):
So the actual event is happening on Monday,
the 6th of November.
There's a live event in Londonand we also have a global live
stream for anyone who can't joinis in person but would like to
come to the awards as well.

Sam Sethi (42:25):
Now why do you need an international women's podcast
award?
Aren't there enough awards?
There's the Ambis the Brits,there's the Irish podcast awards
.
Why, specifically, a women'spodcast award?

Naomi Mellor (42:38):
So I started this in 2021 and I first had the idea
during the pandemic, i'd comeout of another industry and have
a background working in sports,amongst other things, and there
has been a lot of work to tryand level the playing fields, i
guess, in a lot of otherindustries, and I was really

(43:00):
aware of the Brits podcastawards and all the really good
work that both Matt and Matthave done there and of lots of
other awards internationally,but it felt that there wasn't a
single central place where womenand people of diverse genders
could have their work celebratedin particular, and it just made
sense to me at the time thatwe're a huge worldwide family in

(43:22):
podcasting.
I know, sam, that you reallylike the idea of podcasting
remaining a really strongcommunity I do as well And I
think, allowing people to putthemselves forward within that
community, even if they haven'thad five million downloads or
have got, you know, 60,000Instagram followers or whatever.
We really celebrate the workthat people are doing and the

(43:45):
moment of audio brilliance thatthey've created, and I wanted to
make something that was reallyaccessible, really friendly,
really welcoming And, quitehonestly, was for people who
didn't think that was the kindof thing that they were into,
and I really love the fact thatevery year people come forward
and say I've never entered anawards before, but I've put
myself forward this year.

Sam Sethi (44:04):
That's a great idea Because, i mean again, those big
awards tend to be given to thebig companies and the people who
put as much time or energy intoit but don't have the budgets,
don't get recognised.
So, naomi, if I wanted to enter, clearly I'm the wrong gender.
But if a person wanted to enterof a female nature, is there
any support?
because it can get quiteexpensive entering awards.

Naomi Mellor (44:25):
Yeah, definitely.
So we've been really lucky withthe last couple of years and
again this year, the podcastingSeriously Fund, which a lot of
your listeners will be aware ofwith that supports independent
podcasters in Canada, the US,australia and the UK,
particularly people of colour,queer, trans creators And that
allows people to reclaim awardsentry fees of up to $200 a time.

(44:48):
It's an amazing fund that'sbacked by quite a lot of big
organisations in North Americaand we have been really
fortunate to have that, not justfor our awards, but for lots of
different awards across theglobe, and I would definitely
encourage people to have a lookat that.
It's on podcastingseriouslycomand is run by an incredible
woman who does so much workbehind the scenes.

(45:11):
Last year, we were reallyfortunate that Amazon Music and
Wondery backed us with a bursaryfund to allow people to have
tickets who wouldn't have beenable to otherwise attend, both
online and in person.
This year, we're looking toextend that out so that we can
provide tickets again wherecosts are a barrier, because we
understand that, even if you'rebased in the UK, getting

(45:33):
yourself to London on a train orby car or whatever, and then
getting a hotel if you need one,it turns into a really costly
business, and we're really awareof that, and equity is
something that's reallyimportant to me and for me, part
of that is funds being abarrier to people, and I don't
want that at any point for thisaward.
So, yeah, we are hoping toagain provide help for tickets,

(45:55):
both online and in person.
One of my other strong aims isto be able to provide help for
people to enter as well.
Obviously, the podcastingseriously fund is there, but
outside of that, we really wantto be able to help people
ourselves and have a bursaryavailable for that too.
So watch this space on that one.
Sam, we're getting there and wewill be able to have some
announcements coming to you soon.

Sam Sethi (46:16):
Now I note that you haven't got all the categories
for this year.
The category shortlist will beout in October.
What are some of the categoriesthat you might be looking to
have for the awards?

Naomi Mellor (46:29):
Yeah, so we have quite a small number of
categories.
We've only had a maximum of 10for the last couple of years,
and there's various reasons forthat.
But partly the first year thatI decided to start this, I'd
been to a very long awards showand I was like I don't want to
log awards show And so I've allbeen to those?

Clip (46:46):
Yeah, exactly.

Naomi Mellor (46:48):
It wasn't in the podcasting industry, i'm just
going to say now, but I had beento something with the job that
I was in at the time and it wasa great evening, but it was very
, very, very long And I was kindof like we're just going to
have just a small number.
So we had eight in year one and10 last year.
Categories wise, we'll behaving 10 or 11 this year And
the categories will be roughlythe same as last year.

(47:11):
So what we reward I mentionedbriefly previously is moments of
audio brilliance.
So we are not super interestedin how many downloads you've had
or how many social mediafollowers you have.
As I said, what we'reinterested in is this moment of
audio that you are going tosubmit.
And the reason that we came upwith that in the beginning was

(47:31):
because I just kept having theselittle intimate moments walking
along, listening to a podcast,or doing something in my house
listening to a podcast, where Iwas like I have to tell somebody
about this, i'm not the nextperson about what I've just
heard, or I'm still thinkingabout it hours later or still
laughing to myself, or whateverit was.

(47:52):
And so that was where that ideacame from, and this year we are
having two new categories, oneof which is related to
storytelling, and that can bearound fiction or nonfiction
interview panel, whatever it is.
The other thing about ourcategories is, i should say,
they are quite open tointerpretation, so we tend to

(48:12):
get quite a lot of variety ineach one, which is amazing.
So the storytelling and theother one which I am delighted
we are putting on this year isfor podcasts in a language other
than English, and we've got asection of the judging panel
where who are going to be solelylooking at podcasts that are
produced outside of the Englishlanguage.

(48:33):
They will come with atranscript in English for people
to be able to read alongsidewhilst they listen.
But we know that there is somuch incredible work out there
happening which, for those of uswho, i'm slightly ashamed to
say, don't speak other languageswell enough to be able to
listen to something, then Ireally want to be able to

(48:53):
discover and to really help tocelebrate their shows as well.

Sam Sethi (48:57):
Can I just say Jürgen Klopp, the Liverpool manager,
learnt to speak English bywatching editions of Friends.
There you go.

James Cridland (49:04):
Yeah.

Sam Sethi (49:04):
So you should all listen to other foreign language
podcasts with subtitles on andtry and learn.
Maybe that's our way forward.

Naomi Mellor (49:11):
I think that's not a bad one, because I've got
friends who have really helpedtheir learning of other
languages by watching TV shows.
Friends seems to be a commonone.
A couple of other people havetold me about various kids shows
, that they've watched cartoons,etc.
But I think there is a futurethere for podcasts.
If anyone out there cansubtitle shows for people to
listen to, i think there's areally good niche market there.

(49:34):
I think personally, but it'svery exciting and we're
delighted to be able to extendthat open to just a really wider
number of countries and a widerarea of the world.
We've got some fantasticcontacts in some really varied
and brilliant locations in thepodcasting community And they
have been incredible aboutsaying well, you know, there's

(49:57):
this one language, but there'salso X number of dialects that
go along with that, and I thinkthat's incredibly exciting.

Sam Sethi (50:04):
Now look assuming because you did mention there
was a panel of judges, and thisis my last question that you're
not going to be the sole judge,Who else have you got enlisted
to help you?

Naomi Mellor (50:14):
So we do have a large panel of judges, and the
reason for that is that we don'tjudge anything internally or
shortlist anything internally.
So I always love to say topeople it's nothing to do with
me, you know, submit your entry,but then I don't get to decide
who is shortlisted, which is agreat relief to everyone, i'm
sure, but also allows me to havea degree of independence, which

(50:36):
is brilliant.
We have judges from across theworld.
They come from both within theindustry and without.
We have been incredibly luckythat we've been supported by a
lot of quite large organizationsfrom within the podcast realm
previously And we've had judgescoming from places like PRX,
tink Media, acast, podbean, youname it.

(50:59):
We've been there, broccoli,there's so many people out there
and I have put out calls forjudges once or twice.
We've invited people.
I would expect to havesomewhere between probably 50
and 60 this year.
So, yeah, we're very lucky Andthat means that we can say to
everyone who enters that yourpodcast will be heard by ears

(51:20):
who are independent, and that'svery important to me.
I don't really feel that Ishould be the person deciding
anything, because I'm not thejudge.
I'm just the person thatorganizes this.

Sam Sethi (51:31):
Well, well done.
Quick reminder, then, so youcan enter for the awards now.
Closure of the awards entry ison Friday, the 22nd of September
.
The actual awards ceremony isin London at the conduit on
Monday, the 6th of November.
And keep your eyes and ears outfor further news about sponsors

(51:53):
and the bursary, and I'm sureyou'll be talking more about
other things before that date aswell.

Naomi Mellor (52:00):
I will.
And the one final thing I'mjust going to add to them is
that you can nominate otherpeople, and so we get a lot of
really amazing allies fromacross the world saying, well, i
can't enter or I don't want to,but ex-person who works with me
or I know has done an amazingshow, let me put theirs forward,
and that is a really bigprivilege.
And it's also a really amazingthing that we've seen growing

(52:21):
over the last couple of years aswell.

Sam Sethi (52:23):
Naomi Mellor.
Thank you so much and well donefor putting on the awards.

Naomi Mellor (52:26):
Thank you, sam, it's been lovely to chat.

James Cridland (52:28):
Naomi Mellor from the International Women's
Podcast Awards.
Things and events going oninclude the podcast movement in
Denver in August, which I'mgoing to looking forward to our
cast.
The Arkansas podcast festivalin September.
Podcast day Asia, September the6th in Kuala Lumpur in Malaysia

(52:48):
, which I'm going to as well.
There's the London podcastfestival in early September as
well, which is always good toend up going to, And, of course,
pod news live in Londonhappening on the 27th of
September.
We would love to see you there.
It's the day before the Britishpodcast awards.
Who are some of the speakersfor that?

Sam Sethi (53:10):
Sam Well we've got Ross from ACAST, we've got Dino
Sofos from Persephoneka, we'vegot Jack Davenport from The Rest
is History and The Rest isPolitics, we've got Jake Warren
from Message Heard, we've gotspeakers from Listen, from Chalk
and Blade.
I mean, the list is prettyimpressive actually.

James Cridland (53:30):
Excellent, excellent.
And our big surprise speaker ishe still there, he or she still
?

Sam Sethi (53:38):
still.
you know It's in negotiation.
I will reveal that one to youas well.
James, I'm not going to jinxthis.
We've got an 80% thumbs up 80%or 18%, no 80.
I mean, it's positive, it'svery positive.
There's diaries being shuffledas we speak, but if I can pull
this one off, yeah, i'll be verychuffed.

James Cridland (53:59):
Yeah, well, anyway, you can get your tickets
for this event.
Podnewsnet slash live is whereto get your tickets for that.
Podnewsnet slash live would bea good thing.
And there are more events, bothpaid for and free, at podnews
virtual events or events in aplace with people.
Podnewsnet slash events iswhere to go.

Clip (54:19):
Boostergram, boostergram, corner, corner, corner On the
Pod News Weekly Review.

James Cridland (54:25):
Oh, it's our favorite time of the week.
How excellent.
And yes, we've got a bunch ofstats, haven't we?

Sam Sethi (54:32):
Yes, we have Gene Bean said best of luck on
podcast validate, verify,authorize, whatever it will be.
I think we're going to verify.
He's saying claiming a podcaston contracts is another place
that would benefit from this,And he sent us 4,096 stats.
I think all the podcast appswould benefit from this.

(54:52):
James, you were talking abouthow you've just had to do it
through Apple and it's a pain,And it is a general pain when
you have to claim a podcast andnobody really wants to do it on
15 directories.
But if all you had to do wasclick one button and it happened
, it would make it so muchquicker.

James Cridland (55:07):
It would absolutely So.
Yes, as Gene Bean says, best ofluck on that If you can get
that working.
Bravo, james Bravo.
Now I do know who this camefrom, but I've forgotten.
Anyway, that was to do with mebeing rude about Joe Rogan.
So there you go, 10,000 statsfrom there.
So thank you.
Anonymous person.
And talking about that, scott,thank you for 1,420 sets.

(55:35):
Wow, what a hateful man you are.
I love to see Joe Rogan pissyou off so much that you act
like this.
A little child.
Well, thank you for the sets1,420 sets that you've just paid
me for that.
That's very kind of you, scott.
If you get it, you get a.

Sam Sethi (55:52):
Exactly.
If you're going to slack me off, give me some money while you
do it.
Yes, dave Jones sent us 20,000stats.
Thanks, dave, oh God, thanksDave for the interesting word.
Interseen battles overterminology is the spice of life
.
Okay, i need to look at whatthat word means, shane I think
it's Intonysine.

James Cridland (56:12):
I think Intonysine battles, yes, but I
think that relates to the ToddCochran Rob Greenleys spat last
week of basically Todd shoutingover Rob for three quarters of
an hour on what a podcast isDon't eat me, todd Cochran,
don't eat me, todd Cochran.
I think that's quite a thing.

(56:35):
He doesn't listen to thisparticular show, clearly,
because otherwise I'm sure hewould have mentioned my little
jingle.
But still, what else have wegot?
Kyren from the Mere Mortalspodcast.
Very kind of you, sam.
The first episode of seasonthree of the value for value
podcast should be out now, whichwill be a more digestible form

(56:55):
of that long episode I did.
He says lots of luck withgetting the verify tag through
And a row of ducks, double two,double, two sats.
And he also says what the hellwent into your sink, james.
Exactly, i also like to poursuperglue down there, but I
normally stop at one or twobottles.
I'll tell you what it was Itwas.

(57:16):
You can get this fiber dietarysupplement, which is just like
basically husks of some plant orother, which we got for the dog
And we got about halfwaythrough and then it started
going bad and it got bugs in itAnd so my wife decided she would
throw it down the sink.

(57:37):
What we didn't reallyappreciate and what she
certainly didn't is that ofcourse, it expands to about four
times its size and then bungseverything up completely.
So it was quite a thing.
So, yes, $2,500 later.
Yes, it's an expensive thing.
And Matt Cundle all the wayfrom Canada.

(57:58):
515.0 sats, which must meansomething.
Great episode.
And enjoyed hearing SkyPillsbury as a guest host the
other week.
Yes, she was excellent.
She even did the wholerecording in a pillow fort thing
And she put a duvet over herhead and I said we don't need to
worry about that.
You've heard the show before.

(58:19):
We don't need to worry aboutthat.
But she was super good, sohoping to have her back on
relatively soon.
You're actually off in a coupleof weeks, aren't you?
You're going on a dog holiday,so I understand.

Sam Sethi (58:34):
Yes, gladly.
Make sure you get that right.
When you said it's a dogholiday, not a dogging holiday,
yes, just make sure that getsout clearly.
Wow Yes, wow No.
And on that bombshell, yes,exactly No.
Yes, every year we take the dogdown to Cornwall, because then

(58:58):
we bugger off to Italy orwherever in the world and we
leave it with our friends.
So, yes, she gets her ownlittle dog walking holiday.
So we're off down to Cornwall,her own little dogging holiday.

James Cridland (59:09):
Well, that's a lovely thing.
I don't think the Americansknow what that is, do they?
I think it's an English term.

Sam Sethi (59:16):
It is yes, And we shouldn't let them know.
I think it's an English term.

James Cridland (59:19):
If you're an American, don't Google for
dogging.
Don't do that.
That would be a mistake.
If you get value from what we do.
The Pod News Weekly Review isseparate from Pod News Sam and I
share everything from it.
We really appreciate yoursupport so we can continue
making this show.
If you want to, you can becomea power supporter at

(59:39):
weeklypodnewsnet with money Andif you want to support us with
Sats, of course, their newpodcast apps are the way You can
support us with those Sats byhitting the boost button in your
podcast app, And that would bea lovely thing.
And we have a new supporter atweeklypodnewsnet Daniel Lopez.

(01:00:02):
Daniel, thank you so much foryour $5 a month Much appreciated
.
That's a super excellent thing.
You are an IT professionalinterested in technology,
science and rock music,according to your website, which
is all very exciting.
And yeah, I'm trying to workout where it is that you are in

(01:00:23):
the world.
You're in Mexico, Excellent.
Well, we might see you later onthis year when Pod News Live
comes to Mexico, So who knows?
But thank you so much forjoining.
That's much appreciated.
Now, what's happening for youthis week?

Sam Sethi (01:00:41):
Sam.
Well, today is my daughter'sprom date, So I'm going to have
a house full of 18 year oldteenage girls and boys.
Have you hired a tent?
No, no, not this time.
No, they're just going to drinkthemselves stupid in a
pre-drinking session and then godown to the organised event.
So my job really is to supplyalcohol and then be a taxi

(01:01:02):
driver this evening.
So, yes, exciting job.
Two really good podcasts Ihighly recommend people
listening to.
I listened to my old boss, MarkAndreessen, on the Lex Friedman
show.
It's a three hour podcastproper long.
He talks about AI, the futureof the web, but he also does a
really brilliant in-depthhistory of the web, Considering

(01:01:22):
you've built a lot of the earlystuff And then they just go on
and keep talking about variousinteresting hot topics.
So highly recommend it.
Look up Lex Friedman'sinterview with Mark Andreessen.
And then the other one is alsoand I don't know why, it just
happens to be the A16C networkpodcast.
Talks about network effects,moats and web three.

(01:01:45):
And when I first listened to itI was like, oh, I'm not web
three, I'm not really thatinterested.
But actually Scott Dukeco-comneers, who's a professor
at Harvard, who's the guest,talks about NFTs but he talks
about in the same way for youapplied podcasting to it the way

(01:02:05):
that you can have co-operations.
So if you look at the way thatfounting pod first, pod friends,
pod fans compete but alsoco-work together Again, the use
of open source.
If you look at what thenamespace is doing, So it has a
lot of relevancy to what we'redoing in the podcasting industry
.
So it's called network effects,moats and web three.

(01:02:27):
They even talk about somethingcalled vampire attacks, which is
a new theory of blood suckingfrom platform competition, which
is really worth listening to, Ipromise you, James.
So what's happened for you thisweek?

James Cridland (01:02:38):
Well, i have been all alone all week.
The rest of the family are inFiji soaking up the sun in Fiji
on a beach holiday, so whyaren't you with them?
I'm not with them because, aI'm looking after the dog and, b
my idea of a holiday is notlying by a beach.

(01:03:01):
It drives me crazy.
So, no, not doing any of that.
So I've had a nice quiet week.
My plan was to do lots ofcoding and to fix some of the
technical debt that I builtmyself five years ago, and the
actual output of that has beennothing of that at all.

(01:03:24):
So there you go, but I've putsome shelves up, so that's good.
So that's been nice.
I mentioned this earlier alittle bit, but it was lovely to
see you becoming a supporter ofthe Pod News Daily newsletter
by giving 1% of all podcastsupport to the Pod News Daily

(01:03:50):
and a further 1% to the podcastindex within the PodFans app.
So thank you so much for doingthat.
Much appreciated.
That's a real help.

Sam Sethi (01:04:01):
Have you started to see them come through yet?
That's the main thing.

James Cridland (01:04:05):
I am seeing a few coming through, yes, which
is nice.

Sam Sethi (01:04:08):
So every so often you see some PodFans payments, you
will start to see lots more,which hopefully then, if we can
push this forward in the way I'dlike to think we can, will
hopefully help you, james andAdam, for doing all the great
work that you've done.
So I'm building on theshoulders of giants, the pair of

(01:04:30):
you.
And also we've given 1% towardthe guys at Olby as well,
because I think, again, they'vedone some amazing work.
So, yeah, they're the threepartners Indeed.

James Cridland (01:04:39):
Now that makes a bunch of sense.
Well, thank you so much forthat, and that's it for this
week.

Sam Sethi (01:04:45):
You can ask James and I questions using email to
weekly at podnewsnet or send usa boost of ground for feedback.
If your podcast app doesn'tsupport boosting, grab a new app
from podnewsnet forward slash anew podcast apps.

James Cridland (01:04:59):
Yes, our music is from Studio Dragonfly, our
voiceover is Sheila Dee andwe're hosted and sponsored by
Buzzsprout.
Podcast hosting made easy.

Clip (01:05:08):
Get updated every day.

Naomi Mellor (01:05:10):
Subscribe to our newsletter at podnewsnet Tell
your friends and grow the showAnd support us, and support us.
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Clip (01:05:19):
Review will return next week.
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