All Episodes

February 10, 2025 22 mins

Ever wondered why celebrity podcasts rake in millions of downloads—even when they’re just rambling, unedited, and sometimes downright boring? Meanwhile, us indie podcasters hustle to create engaging, high-quality content and still struggle to grow an audience? It’s frustrating, right?

In this episode of Podtastic Audio, I dive deep into why celebrity podcasts thrive, even when they break all the “podcasting rules,” and what we, as indie podcasters, can do to stand out. Plus, I found a wild study that suggests people obsessed with celebrities might actually have lower intelligence scores. Yep, we’re going there! BMC Psychology

If you’re an indie podcaster trying to grow your show, you actually have a HUGE advantage over these big-name celebrity hosts—if you play your cards right. I’ll break down exactly why niche podcasts win and how to optimize your show for SEO, audience engagement, and growth.

🔥 Key Takeaways in This Episode:

  • Why celebrity podcasts succeed (even when they’re bad)
  • The #1 mistake indie podcasters make
  • How niching down gives you an SEO advantage
  • Why new listeners abandon random discussion shows
  • The secret sauce to keeping your audience engaged

If you’re tired of grinding with little results and want to build a podcast that actually grows, this episode is for you. Let’s get into it!

Podgagement® (formerly “My Podcast Reviews”) is all about simplifying your podcasting and helping you engage your audience and grow your podcast!

Podgagement Link

Thanks so much for listening, I really appreciate it so much. Sign up for my newsletter so you never miss a moment. Podtastic Audio Newsletter

Podcast Chapters: 

00:00 - Why Celebrity Podcasts Get Millions of Downloads

01:20 - How I Struggled with Podcasting at First

02:02 - The Frustration of Indie Podcasters vs. Celebrity Shows

04:17 - The #1 Reason Celebrity Podcasts Succeed 

05:40 - How Big Guests Keep Celebrity Podcasts Relevant 

07:14 - Why Indie Podcasters Can’t Copy the Celebrity Formula 

09:20 - The Harsh Truth: Nobody Knows Who You Are (Yet!) 

10:09 - The Danger of “General Discussion” Shows 

11:36 - The Power of Niching Down for Indie Podcasters 

13:08 - How Niche Shows Build an Engaged Audience 

15:35 - Why SEO Helps Niche Podcasts Win 

17:14 - The Shocking Study on Celebrity Obsession & Intelligence 

19:06 - The Indie Podcasting Advantage Over Celebs 

21:05 - Why You MUST Niche Down to Grow 

21:39 - Final Thoughts & Where to Find Me

#PodcastGrowth #IndiePodcaster #CelebrityPodcasts #PodcastSEO #HowToPodcast #PodcastMarketing #GrowYourPodcast #PodcastTips #PodcastingForBeginners #PodcastSuccess

Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.