Poetry In Marketing

In this episode of Poetry In Marketing, I get into one of the more controversial issues modern marketers are dealing with, in a poem that may hit a little too close to home:

Our content is great…

At least that’s what I hear from

My ChatGPT.

AI is powerful. It’s fast. It’s affordable. And if we’re not careful, it’s going to drown us all in a sea of content that says a lot, but means very little.

In this episode, I talk about ...

In this episode of Poetry and Marketing, we dive into one of the great clichés of creative work, captured in a single poetic line:

Just quit your whining

And make the logo bigger.

Design’s subjective.

Except… it’s not.

As someone who’s done a fair share of design over the years, I’m here to tell you: design is not about personal taste: it’s about purpose. Whether you’re building a website, a brochure, or a logo, the goal isn...

In this episode of Poetry and Marketing, I’m digging into something that might change how you think about your entire marketing plan:

The budget isn’t

For buying marketing tactics—

It’s to fund success.

This is one of the most common mistakes I see: businesses build a budget based on what they want to buy (a website, some SEO, maybe an account-based campaign) and then assume the job is done once they’ve made the purchase. But w...

Today’s poem is a love letter to one of the most overlooked metrics in business:

Oh, lifetime value

How I long to see you grow

Our retention sucks.

In this episode of Poetry and Marketing, I break down what Lifetime Value (LTV) actually is, how to calculate it in plain English, and why it’s one of the most powerful (and underused) ways to grow your business. Spoiler: it’s not just about getting more leads. It’s about making the...

In this episode of Poetry and Marketing, I’m wearing a tie, so you know we’re getting classy. Today’s haiku goes like this:

Marketing can be

Unintentional, but it’s

Never optional.

Let’s talk about that.

I run into folks all the time who say, “Oh, we don’t do marketing.” They think handing out business cards, grabbing coffee, and working the referral game somehow exists outside of marketing. Spoiler alert: it doesn’t.

In ...

In this episode of Poetry and Marketing, I read you a haiku about branding:

If my love for thee

Could be expressed as a brand,

Of course it’s Apple.

Apple is the brand business owners mention nine times out of ten when I ask, “What brand would you want to emulate?” But here’s the catch: Apple, Nike and others in that echelon are legacy brands, built over decades with billions in investment. Most of us don’t have that runway.

So instead ...

In this episode of Poetry and Marketing, I’m sharing a haiku I wrote just this morning:

Marketing planning

Needs more than authority;

It needs a leader.

I use this poem as a jumping-off point to talk about something I see all the time in small and mid-sized businesses: a massive leadership gap in marketing.

I walk through a typical (and deeply flawed) setup where a young, often underprepared marketing manager is thrown into ...