Poetry In Marketing
Marketing coach Erik Wolf reads you one of his original marketing poems every episode and teaching common sense marketing strategy and management techniques along the way. Poetry topics include branding, budgeting, planning, dealing with agencies, SEO, poor performance, and more.
Episodes
In this episode of Poetry and Marketing, I read you a haiku about branding:
If my love for thee
Could be expressed as a brand,
Of course it’s Apple.
Apple is the brand business owners mention nine times out of ten when I ask, “What brand would you want to emulate?” But here’s the catch: Apple, Nike and others in that echelon are legacy brands, built over decades with billions in investment. Most of us don’t have that runway.
So instead ...
In this episode of Poetry and Marketing, I’m sharing a haiku I wrote just this morning:
Marketing planning
Needs more than authority;
It needs a leader.
I use this poem as a jumping-off point to talk about something I see all the time in small and mid-sized businesses: a massive leadership gap in marketing.
I walk through a typical (and deeply flawed) setup where a young, often underprepared marketing manager is thrown into ...
In an age of advanced analytics it's surprisingly easy to lose the scent of what's really important: results that matter to the company's bottom line. If you want to be successful in pay per click, you need to focus on the needs of the customer before the cost of the campaign; otherwise you're just paying to get more people to content that doesn't work.
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