On this episode, we talk to Lori Carcich, Founder and CEO of Country Smooth Spirits. She’s America’s first female founder of a whisky company. She proudly serves as a Member of the Board of Advisors for CW.COM, LLC and The UCSB PaCE Extension, Women in Leadership Executive Program at the University of California, Santa Barbara. Lori has been engaged as a keynote speaker to multiple audiences. She has been honored at multiple whiskey festivals as an influential woman within the industry. We discuss backpacking, planning, and the four “p’s.”
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