Leading With Grit and Growth

Some of the most successful businesses start with a simple idea and a whole lot of determination.

In this week’s episode of Poised For Exit, we sit down with Esme Miranda, founder of a fast-growing cleaning company, Squeaky Services. Esme shares how a small effort to support her family during the pandemic turned into a full-scale operation offering commercial cleaning, carpet care, painting, and more. The business has grown with a clear focus on service, loyalty, and smart strategy.

Esme explains how she went from cleaning homes herself to building and managing a team, with an emphasis on employee retention through perks and a referral incentive program. She also talks about the importance of hiring the right office manager with EOS experience to support the company’s next phase of growth.

Her story offers valuable insight into scaling a service-based business while staying true to core values, and why pushing past fear is often the first step to building something great.

The conversation also highlights the importance of surrounding yourself with a strong support system. Esme discusses how industry groups, networking opportunities, and mentorship have played a critical role in her journey, helping her stay focused, make smart decisions, and grow with confidence.

Her story is a reminder that while business growth takes strategy, lasting success is built through connection, community, and the courage to keep going.

Find Esme Miranda here

Learn more about Squeaky Services here

Connect with Julie Keyes, Keyestrategies LLC
Founder, Consultant, Author, Pod-caster and Instructor