Marcus Sheridan, co-founder of River Pools and renowned marketing strategist, knows firsthand how content can save a business. In this episode, he shares how during the 2008 recession, transparency and answering customer questions online transformed River Pools into the most visited pool website in the world. We explore his “They Ask, You Answer” philosophy — a revolutionary approach that empowers companies to address customer concerns openly, including pricing, competition, and product comparisons. Marcus also dives into the rise of the self-service buyer, why contractors should embrace publishing costs and FAQs, and how AI is shaping the next era of content marketing. With real-world results, including millions in revenue from a single blog post, Marcus proves that trust and honesty are the ultimate sales tools. This episode is essential listening for pool builders, marketers, and business owners looking to connect with today’s digital-first customer.
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My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
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