''Soft Power'' es un término sociológico para referirse a la cooptación, en lugar de la coerción. Gracias a su industria musical (que aporta de manera considerable a su PIB), dramas televisivos, cosméticos y moda, Corea se convirtió en uno de los principales exponentes del ''poder blando''. ¿Tiene México lo necesario para seguir sus pasos?
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