Episode 129
What was your go-to candy in the 80s — and why do those flavors and wrappers still feel so nostalgic today?
In this episode, Beth sits down with Jason Liebig, one of the country’s top nostalgia experts and the self-described Indiana Jones of snacks. Jason is a brand historian, packaging archivist, and behind-the-scenes consultant for hit shows like Stranger Things, Mad Men, The Goldbergs, and more.
Together, they dig into the sweet, surprising world of 1980s candy — from iconic favorites like Nerds and Fun Dip to long-lost treats and the stories behind the wrappers.
In this episode, you’ll hear:
- How Jason went from Marvel Comics to building the largest candy-packaging archive in the U.S.
- Why the 1980s were a groundbreaking decade for candy innovation
- How real packaging helps make shows like Stranger Things feel so authentic
- The wild evolution of Fun Dip, Pixy Stix, Big League Chew, and more
- An incredible story about a rare Kit Kat wrapper that survived World War II
Whether you grew up in the 80s or just love a good pop culture deep dive, this episode is packed with nostalgic fun and fascinating behind-the-scenes details.
You ready? Let’s roam.
Follow Jason on Instagram at: https://www.instagram.com/collectingcandy/
Get the free Roaming Yeti Bingo Card!
Connect with me on social: Facebook or Instagram.
Like this episode? Share it in your stories and tag me @the_roaming_yeti
Love the show? Leave a 5-star review, and let me know where you'd like us to roam next.
Ready for more from The Roaming Yeti now? Visit our website.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Betrayal: Weekly
Betrayal Weekly is back for a brand new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. Please join our Substack for additional exclusive content, curated book recommendations and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience and healing. Your voice matters! Be a part of our Betrayal journey on Substack. And make sure to check out Seasons 1-4 of Betrayal, along with Betrayal Weekly Season 1.