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February 15, 2024 41 mins

Dates, almond oil, persimmon, pomegranate... These recipe ingredients that have given Persian women their legendary beauty from the inside out are also the core pillars of hair brand 14th Night, founded by Negar Mohammadi.

Sun-kissed, athletic, and curious, Negar mastered the technical aspects of business as a young professional working for a major consulting firm in Paris--yes, like Emily in Paris but with real work involved. 

Armed with fluency in French and a sense of true luxury, Negar returned to New York and rose up the corporate ladder in the city's competitive fashion industry. Her last corporate post was with VOGUE.

Listen to her story to get all the sensorial details that define Negar's journey in hair beauty and learn how she  bottled them all in a series of divine natural formulas that are good for the hair and, mainly, for the soul.

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It offers unique stories driven by our desire for meaningful objects and brings to life individual accounts of personal luxuries. The guests, accomplished creatives from across ages, cultures, and professions, relate to one object of desire at a time.

You can find more information about the podcast on its website. You can also follow me, your host, Thomaï Serdari for additional content and insights relating to luxury and the creative industries.

If you retain one thing, please remember this: I made this podcast for you and everyone who considers beauty an action word that helps spread kindness. Love, Thomaï

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