Made of Dreams with James Ferragamo

Every legacy brand has an ideology, James Ferragamo tells us. He is talking of course about his family business, the legendary luxury brand started by his grandfather, Salvatore Ferragamo, the shoemaker. Or was it dream maker?

That ideology keeps the brand in place so that nothing ever changes--and yet, James makes sure that everything changes. As the Chief Transformation Officer, he oversees and executes on the evolution of the brand so that it continues to deliver dreams that are relevant, beautiful, and magical.

James Ferragamo is the grandson of Salvatore Ferragamo and a key figure in the family’s luxury brand. With a background in international business and retail, he has played a crucial role in shaping Ferragamo’s product strategy and innovation. As the Chief Transformation Officer, he continues to uphold the brand’s legacy of craftsmanship and elegance. He lives in Florence with his family.

******************************
Did you enjoy this episode? Consider subscribing to this podcast!

It offers unique stories driven by our desire for meaningful objects and brings to life individual accounts of personal luxuries. The guests, accomplished creatives from across ages, cultures, and professions, relate to one object of desire at a time.

You can find more information about the podcast on its website. You can also follow me, your host, Thomaï Serdari for additional content and insights relating to luxury and the creative industries.

If you retain one thing, please remember this: I made this podcast for you and everyone who considers beauty an action word that helps spread kindness. Love, Thomaï