Hats, authentic jewelry from Africa, mainly Senegal and Ghana, as well as tie-dye shirts and other accessories are Fallou's Wadje's street hustle in Harlem.
Her life's calling is creativity. Her purpose is the creation of objects that give luxury a new definition: 'twixt the physical and the spiritual. A vessel of energy herself, Fallou the artist finds daily inspiration in Central Park where she observes and absorbs all that nature has to offer.
Listen to Fallou's radiant voice that resonates with the knowing that creation originates in belief and practice.
Fallou is BaayFall Fashion’s CEO, designer, and stylist. After emigrating to the US from Senegal in 2013, she launched Baayfall Fashion with $192 and a single vendor table, selling customized hats, original screen-printed t-shirts, and one-f-a-kind garments and accessories on 125th street in Harlem.
Baayfall Fashion quickly grew from one table to six, then to a brick-and-mortar storefront. That led to numerous editorial features, and a 2022 presentation at Harlem Fashion Week. Today, Fallou’s Harlem atelier creates custom clothing, screen printing, hand-painted garmets, and unique accessories for celebrities, activists, and everyday people across New York City and around the world.
Baayfall Fashion is fashion that uplifts, reminding those who choose to wear it how powerful they are as human beings. As Fallou herself says: “If you can make the outside look royal, you certainly have it inside you.”
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It offers unique stories driven by our desire for meaningful objects and brings to life individual accounts of personal luxuries. The guests, accomplished creatives from across ages, cultures, and professions, relate to one object of desire at a time.
You can find more information about the podcast on its website. You can also follow me, your host, Thomaï Serdari for additional content and insights relating to luxury and the creative industries.
If you retain one thing, please remember this: I made this podcast for you and everyone who considers beauty an action word that helps spread kindness. Love, Thomaï
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