October 14, 2025 • 39 mins
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In this episode, co-hosts Jennifer Bryant and Carey Blackmon take a deep dive into how a backyard poultry hobby can evolve into a profitable venture. They share their own stories of transitioning from keeping a few birds “for fun” to managing a business built on eggs, quality genetics, specialty supplies, and savvy marketing.
You’ll hear:
- Their personal journey from raising Orpingtons, ducks, quail, and turkeys to having paying customers.
- Challenges of selling “eating eggs” vs. hatching eggs and setting clear boundaries with buyers.
- Tips for choosing strong breeding stock and building a niche in a crowded poultry market.
- How extra birds or surplus males can be used (e.g. frozen feeders for reptile markets).
- The importance of owning your website (vs. relying solely on social media), building SEO, and maintaining control over your content and customer base.
- Customer service, boundaries, and how honesty and transparency can build trust and loyalty.
Whether you’re just starting with a backyard coop or already selling eggs, this episode is full of practical business lessons, mindset shifts, and real-world advice.
- Backyard poultry business
- Poultry entrepreneurship
- Chicken coop to cash flow
- Hatching eggs vs. eating eggs
- Poultry genetics & breeding stock
- Diversification in poultry business
- Website vs. social media for sales
- Customer service in agriculture
- Niche markets (e.g. frozen feeders)
- Poultry marketing & branding
Join Carey of Show Pro Farm Supply and Jennifer of Bryant's Roost as we delve into chickens and quail (mostly) to help you enjoy your birds more and worry less. Backyard chicken keeping shouldnt be stressfull, let's get back to the simple days
IncubationMAsterclass.com is an online course designed to walk with you during your incubation journey to maximize your efforts. Invest in yourself with Incubaiton Masterclass
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EggFoam.com get your egg shippers and live shipping boxes and always get free shipping!
ShowPro feed supplement for all your feathered friends! Grow them bigger and healthier with the best ingredients.
Coturnix Quail hatching eggs from Bryant's Roost, including jumbo celadons!
Quail cartons and Supplies from Double R Farms
Please subscribe to our podcast and leave a review, we appreciate you. And if you have a subject request, email us. PoultryNerds@Gmail.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jennifer (00:38):
Welcome poultry nerds.
We are back again and we aregonna talk business today.
Carey (00:46):
From Coop to Cash Flow,
Jennifer (00:51):
you hope,
Carey (00:53):
right?
I mean, that's, that'severybody's dream, right?
Jennifer (00:56):
Yeah.
I mean, turning your po, yourpassion, your hobby into a
business.
I mean, who wouldn't want to dothat on a daily basis?
Carey (01:07):
You know it.
When you can have fun and makemoney, or at least cover your
costs at the same time, that's awin-win.
Jennifer (01:15):
Yep.
No.
When I started doing this, I didnot intend to make a business.
Did you?
Uhuh?
Carey (01:24):
I didn't.
I didn't intend to make abusiness.
I just wanted some pretty birdsthat I could take to a show or
hold'em up on.
Let people see'em and be like,Ooh, I want one of those.
Oh, like that's, I just wantsome pretty birds.
Jennifer (01:44):
So do you remember the moment that it kicked over from
hobby to business?
Carey (01:52):
It was a little later than what I would've liked.
I would've liked to have beenmaking money before I had.
Several thousand dollarsinvested in cages and incubators
and birds and, you know, allkinds of infrastructure.
But unfortunately it didn't workout that way.
(02:15):
I got all that stuff and I, Iwas enjoying my birds.
Mm-hmm.
I was hatching out some nicelooking chicks, whether it be
quail or chicken or Turkey, andI was having fun because who
doesn't like the sound thatthose things make?
And, people just wanted to buy'em.
And I was like, I mean, I dohave a few hundred imp brooders,
(02:39):
I guess I could let go 20, 30 ofmy babies.
And then it just, it's reallyall went downhill from there.
Jennifer (02:47):
Well, I think it's uphill.
Carey (02:49):
That's what I mean.
Jennifer (02:50):
Yeah.
Uphill.
Carey (02:52):
Depends on how you look at it.
Jennifer (02:54):
So for me, I just wanted some chick, some chicks.
David had never had chicksbefore and he selected the
Orpingtons actually, and theywere just from.
This weirdo that lived about 30minutes from us and wouldn't let
us see his breeders and probablynever should have bought from
(03:16):
him.
But you, we've all been there,done that kind of thing.
And he swore up and down that ifI didn't put bleach in their
water, they would die.
And that, yeah, look at me likethat.
And so he was like a flea marketguy, but that's where we got our
first, what kind of crap is in
Carey (03:35):
his water?
Jennifer (03:36):
Yeah, that's where we got our first Orpingtons from
and I don't believe that he isstill in business actually.
But the merge lived.
Um, I did not put bleach intheir water, but that's thing,
they, they
Carey (03:48):
live without bleach.
Jennifer (03:49):
They did, they lived fine without bleach.
And, um, but they were justhatchery stock, you know?
And then I needed ducks and sowe went to the co-op and we
bought some ducks.
I believe they were civil.
Silver apple yards.
I'm not a hundred percent onthat.
Um,
Carey (04:07):
silver apple yards.
Jennifer (04:09):
Yes.
Little tiny things.
Maybe three pounds.
Carey (04:14):
That's a heck of name.
Jennifer (04:15):
I'm not sure.
We never really could quitefigure out what they were but
they flew away and so we don'thave them anymore.
And, but that we got four fromthe co-op.
And they were, it ended up beingone male and three girls.
I lucked out that way.
And it was George and the gits.
(04:37):
It was Georgina, Georgette andGeorgiana.
Carey (04:42):
Oh, wow.
I, I went to high school with agirl named Georgette.
She was not short though.
She was as tall as I am.
Jennifer (04:50):
Well, how he got his name and George, I actually have
videos of George.
He was, he was very personable.
He would actually fly over andsit in my lap.
But he, we, we lived we didn'tlive in this house at the time.
We lived, um, in Mount Juliet.
And the yard was very treemm-hmm.
And they would go flying.
(05:13):
But it was kind of, if you canenvision the fence around the
property, like if it wentstraight up to the sky mm-hmm.
They would only fly in circlesaround the house.
And at dusk they couldn't figureout how to land because of the
treetops.
And so I would stand there witha flashlight and of course, you
(05:34):
know, the first thing that comesto your mind is George.
George of the jungle
Carey (05:38):
mean I was humming it in my head.
Jennifer (05:40):
And he would just kind of crash land and he would bring
his girls back down and theywould just crash land in the
yard.
And we did this every day.
But that's how he got his name.
Yeah.
So I mean, they,
Carey (05:55):
they're not still there, are they?
Because I would, like, I wouldhave to, I'd have to see that.
Jennifer (06:00):
No, they did make the move, but much more predators
out here.
And I, I'd like to say they justflew away and they didn't come
back'cause they didn't know.
But we honestly don't know whathappened to them.
I mean, I, I
Carey (06:15):
like that assumption.
It is, it's pretty good.
They just flew away.
Jennifer (06:19):
So we have the wild ducks that have flown in now and
live with my Welsh harlequins,and the male looks like George.
So maybe they were justmallards.
I really have no idea what theywere.
We, we tried for a long time tofigure out what they were, but
the girls were kind of like SnowWhite, and the George looked
like a mallard, but they wereonly like three pounds.
(06:41):
They were tiny.
Spurge
Carey (06:45):
so Well, I mean, maybe that was, maybe George just came
back.
Maybe he finally found his wayhome.
Jennifer (06:50):
No, George would probably be about 12 years old
now, so I don't think so.
But then, so Orpingtons areknown for being broody, and then
you have chicks, and thenDavid's like, how many.
Pens do we need and what are wedoing exactly.
Carey (07:11):
That's a loaded question.
Jennifer (07:12):
And then the sign went up in the yard, you know, chicks
for sale.
And then we got turkeys.
And then we got guineas.
And then I was like, we don'thave enough land.
So we moved and then quailhappened.
And the chick sign in the yardin at this house brought lots of
(07:36):
people and then we had to put agate up because there was too
many people.
Then I discovered exhibitionbirds and the whole world
changed.
And, uh, yeah.
So that's, I think kinda whereit went from.
Part-time hobby to full-timebusiness maybe is when the first
(08:02):
eggs hit eBay.
It was for real.
And they were duck
Carey (08:08):
eggs.
Eggs on eBay is a thing.
Jennifer (08:12):
Well, I think everybody gets started on eBay,
(09:04):
don't they?
Carey (09:05):
EBay is pretty easy to sell on.
Jennifer (09:07):
Mm-hmm.
Carey (09:09):
They, I don't feel like they do a whole lot of policing
their rules.
Jennifer (09:16):
No.
Carey (09:16):
So to speak on eBay, you know, so if you say hatching
eggs too many times on Etsy oranywhere else, they're gonna
fast.
Mm-hmm.
Jennifer (09:30):
A lot of people get kicked off Etsy.
Carey (09:31):
They'll tell you about it in a few days, but eBay.
You can say hatch and eggs a fewtimes in the title.
And get away with it for awhile.
Jennifer (09:42):
I've been on eBay probably, I think, well, I mean,
I, my eBay account is since1999, but selling hatch and eggs
has been on there probably, Idon't know, seven or eight years
now.
Sold mealworms first and thenthe eggs came.
(10:02):
I shipped mealworms all over theplace.
So yeah, that was a thing too.
So, but I think if, I thinkeverybody kind of starts with a
sign in the yard, maybe givingeggs to their friends and then
realizing they should charge acouple dollars and then they,
when you
Carey (10:21):
have chickens and you get eggs, you will definitely.
Not have a shortness of peoplethat want them.
Jennifer (10:31):
So you can sell on eBay and then eating eggs and
then you'll might end up with alittle farm stand out at the end
of your driveway.
I don't personally sell eatingeggs, chicken, eggs.
I have a very re I have a veryreal reason why I don't sell
eating eggs.
Carey (10:51):
Yeah, I don't, I don't like to do that either.
Jennifer (10:55):
So I was selling eating eggs when we first moved
here.
Chicken eggs I'm talking about.
Right.
And somebody came and bought'em,what are they?
Like two,$3 a piece, you know,five, six years ago.
Carey (11:08):
Yeah.
Jennifer (11:08):
And um, she came back and she was mad as a hornet, and
I'm like, what is the problem?
And she had tried to hatch'em.
And I said, no, you paid$2 foreating eggs so you don't get to
try to hatch'em and be mad aboutit.
I said, if you want hatchingeggs, there are a whole lot more
than$2 a dozen.
(11:29):
So that was kind of myintroduction to hateful.
I guess I was
Carey (11:34):
gonna say that's, you think, well, why does that
person do that?
But it actually, when you'reselling.
It happens a lot.
There's a lot of people thatwill try to essentially shaft
you like that?
Jennifer (11:48):
Yeah.
So if I sell eating eggs nowthey get packaged a little
differently so that they'll havea little rougher ride and they
might get a little flick of thewrist as they go into the
packaging just to ensure theywon't hatch.
(12:09):
I mean, I mean, say, say it'smean if you want to, but if
you're paying for eating eggs,you're paying for eating eggs.
Carey (12:16):
I was gonna say in doing that, like we're not messing
people over because they'restill getting exactly what they
paid for.
Mm-hmm.
But, you know, don't, don'torder eating eggs for.
20, 30 cents a piece and try tohatch'em, which would be dollar
(12:39):
and a half or whatever a piece,depending on what kind it is,$2
or$10.
And try to hatch it andcomplain.
You know, if you, if you ordereaten eggs and you hatch'em and
you get a couple out of it, heylook, two thumbs up.
Good job.
(13:00):
But if you order a dozen eatingeggs and you hatch'em and you
only get two or three hatch out,you, you can't complain'cause
you still got what you paid for.
You rent them by putting them inthe incubator for.
18 to 21 days.
Jennifer (13:19):
Now I do sell quail eating eggs for pets because to
do, for human consumption,technically you're supposed to
do refrigerated eggs.
So I do pet food and I sell'emon Etsy and um, but they get
from my new layers.
They're not with males yet, andso it's a non-issue, right?
(13:41):
I haven't had anybody come backand complain yet.
It will happen though.
Carey (13:46):
Most definitely
Jennifer (13:48):
it'll happen.
Okay, so when you're gettingstarted thinking about if you're
gonna actually put thought intogrowing into a business versus
just kinda wake up one day andrealize that you've got a
business.
You would want, you would wannastart with good quality
genetics.
Carey (14:10):
Definitely.
Jennifer (14:10):
Um, you don't want just hatchery stock necessarily.
You're gonna get, I mean, peoplecan buy hatchery stock anywhere.
You know, they can go to thefeed store, buy that.
Carey (14:21):
Yeah.
Jennifer (14:22):
So you want to have good quality stock and stand out
from everybody else because ofthat point, right?
You want to have a niche insideof our broader poultry niche.
To be successful with thebusiness you're gonna have to
(14:45):
diversify.
You may not always like the waythat you have to diversify, um,
but I mean, it may not be yourfavorite, but it won't.
Make you cringe, you know, likethe snake food.
I do frozens for snakes.
It's not my favorite thing.
(15:06):
I didn't wake up one morningwanting to do it.
I don't like snakes.
I don't own any reptiles.
Um, I don't want them here.
I mean, they have a purpose andthey're fine, but they're not
for me.
So I don't know anything aboutthem quite honestly.
(15:27):
I just know that people orderfrozens by the gram is how
reptile people think they wantfeeders by the gram and.
It's a way for me to utilizeKohl's.
If I hatch too many or extramails or there's always a re,
(15:51):
there's always extra that Ican't use and this, the frozen
feeders serve a purpose forthat.
Carey (16:02):
Or when you know you've got a young pair.
Or a young group of birds andyou need to do a test hatch and
the fertility comes out to be aheck of a lot better than you
thought it would be.
That's an option that you coulddo with those.
Jennifer (16:22):
Yeah, reptiles, they don't care what color they are.
They don't care that they'redead.
They don't care.
They had splay leg or crossspeak or any of those things.
Mm-hmm.
They don't.
So it's just a way of aimingtowards no waste, per se, would
be a good way to say it.
(16:43):
The other avenue that mybusiness personally took was
supplies.
I don't sell anything that Idon't use because when I first
started selling supplies, I justtold David I wouldn't buy
anything just to resell it.
I would just buy what I neededand then buy extra because if I
(17:04):
needed it, then I knew otherpeople would need that stuff
too.
And so like the egg foam, that'swhat happened there.
I bought enough egg foam for meand if nobody bought it, I'd
have enough egg foam for 40years of shipping eggs.
Carey (17:22):
I was gonna say, you, you bought enough for you and an
army and you know, you were gladthat you did.
Jennifer (17:32):
Yeah, because now it's like turned into its own
business.
Um, so there's that going onover there.
And
Carey (17:41):
egg foam.com?
Jennifer (17:43):
Yeah, egg foam.com.
It turned into a whole thing andthen there was a need.
People didn't know how to use itand they were doing it wrong and
still not shipping.
Getting good hatch rates out ofit.
So then I created an e-course toteach people how to use it, and
(18:04):
all of these things are outsideof my wheelhouse.
You know, I'm not a computergeek.
You are.
I have a background in animals.
I
Carey (18:14):
mean, I'll be honest though, you, you're not a
computer geek.
But in the couple years thatwe've known each other, uh,
you've come a really long way.
You know, you went from not evenwanting to use a computer to
building websites.
Jennifer (18:33):
So here's a little tidbit that people won't know.
When we first started doing thepodcast, um, I didn't even know
how to use Google Drive and alot of times I still don't.
He has to teach me, uh.
It is just not my thing.
I listen to a lot of podcasts onhow to do stuff, and then I just
(18:53):
sit and play with it andeventually figure it out, but
it's not my thing.
Carey (18:59):
But here, here's my thing.
When it comes to technology,that side of me a kick in real
quick.
Like when you do some research,like listen to podcasts, and
then you try to figure it out, alot of times you retain a lot
more of it.
And it sticks.
You know, I tell my students, Isay, you know, y'all think it's
(19:19):
funny because you're googlinganswers and trying it out.
You know, you think, you know,you're beating the system, but
really the joke's on you,because not only did you get the
answer, but you also learned away to do research to find it.
In this day and age, with theinternet as easily accessible as
(19:40):
it is, you know, even, even asit relates to poultry, there's
information.
All over the interwebs.
Um, some of it is greatinformation and some of it you
shouldn't use on your not sobest friend's backyard birds
'cause it's not smart, not goodanimal husbandry.
Jennifer (20:04):
So let's kind of touch on that just a little bit'cause
there's a pet peeve of mine inthere.
So when is it time do you think,to move from eBay, Etsy,
Craigslist, into your ownwebsite?
Carey (20:19):
I would say at minimum when you get kicked off of two
of them.
Jennifer (20:24):
You're such a man.
Carey (20:27):
I mean, okay, so yes, it's better to be more
proactive, but if you get kickedoff of Etsy, which is going to
happen I would say it is time tostart at least thinking about it
then if you have not already.
Jennifer (20:44):
So I actually got kicked off of Facebook and
that's how my website was born.
So I guess you do have a point.
So if you build your business onsocial media.
You need to understand that youdon't own anything.
You don't own those followers.
You don't own any emailaddresses.
They have no real loyalty to youif you just disappeared off of
(21:06):
social media to come find you.
I mean, I
Carey (21:10):
know people that have had like hundreds of thousands of
likes, hundreds of thousands offollowers, wake up one morning.
Account permanently banned.
And they can't get the videosthat they made that they
uploaded because those belong toMeta.
(21:32):
Or whoever owns whateverplatform.
I think they own most of themnow.
But all that stuff actuallybelongs to them.
And a lot of people say, wellthat's mine.
I made it privacy this.
No, I tell you, like I tell mystudents.
Read the really long agreementthat you agree to when you sign
up, you agreed that it, thatthey can use it and do whatever
(21:54):
they want to with it.
You also gave them permission todo a few other creepy things,
but you know, we, we won't getinto that assignment today, but
that when you build a website,yes it takes time.
It takes effort.
And you have to figure out howto do it and all that stuff, but
as long as you pay the bill,it's yours.
Jennifer (22:17):
Well, and you have to figure out if you're gonna use
the social media.
You have to figure that out.
You have to learn the algorithm,see what works, and, and you're
still at their mercy for gettingviews and being put in front of
people, and you can't guaranteethat.
Mm-hmm.
And it's not, social media isnot on SEOI think it's maybe
(22:43):
starting to be put in there now,but up until recently it wasn't.
Okay.
If you are going to buysomething.
I mean, me personally, Iwouldn't go to Facebook and
search.
I want to buy, I don't know astationary set.
No.
I'll tell you
Carey (23:00):
right now, I'm gonna check out some marketplace.
Jennifer (23:02):
I would go to Amazon myself, but that's a whole
different ball game.
Carey (23:06):
But that's a whole different addiction for a
different episode.
Jennifer (23:10):
Yes.
So, but what you do need tounderstand before you start
putting a lot of energy intosocial media is that that can be
gone tomorrow and you literallyare starting from scratch again.
If you get hacked or meta.
Meta doesn't like you or.
Any number of things can happen,but the website is always there,
(23:34):
and the more you put into thewebsite, the more history it
has.
The more SEO works, the moreGoogle analytics like you.
And now the AI crawlers are anew thing that I was listening
to a podcast about today.
It's called GEO.
Yeah, that was a first for metoday.
So you is your growing need todecide if you wanna put your
(24:00):
energy into building meta'sbusiness.
Or building your business anddon't let the monetization fool
you because I'm monetized and Ihave lots of followers, and I
may make 20,$30 a month on it.
I mean, I think the most in onemonth I've ever made was$117.
Carey (24:25):
Ooh, that must have been when they were running that
promo where you can push certainthings and meet certain
guidelines and
Jennifer (24:32):
No, all that
Carey (24:33):
craziness.
Jennifer (24:34):
You want me to tell you what it was?
Yes.
I had a post where I, instead ofa picture, I did a video on
filling my bucket with water.
And talked about how I water mychickens with a bucket and I had
grass in my runs and people losttheir ever loving minds and said
(24:59):
that my runs were AI and that noway I could have grass in their
with my chickens.
And that you don't overcrowd
Carey (25:07):
em.
They won it.
Add,
Jennifer (25:09):
I even remember hundreds and hundreds of shares
and thousands of comments and itjust went berserk.
'cause people lost their mindsover grass in the runs.
And I made$117.
Carey (25:24):
So on the side of my yard where I have my game file pens
one time I, I did put a video onTikTok and I have a.
Nozzle for my hose pipe that hasthe little threads on the end of
it where you can essentiallyscrew another hose pipe to it.
Don't know what the real reasonbehind that is, because when you
(25:47):
screw another hose pipe to it,the throughput sucks.
Mm-hmm.
But if you put about a footpiece of hose pipe, that's about
a foot long on the end of it.
You know, when you, when you useone of those water kind of fans
out and goes everywhere, even ifyou're doing it straight and
pointy, well, when you put thatfoot long liter on it, it just
(26:09):
comes out like a solid stream.
And water don't go everywhere.
So I'm, you know, rinsing outcups and putting water in feed
cups or in water cups down theline.
Shot that video for TikTok.
Uploaded it, went to bed, cameback, looked at it the next day
(26:29):
and it had thousands of views.
And I'm like, people arewatching that.
And you know, everybody wastalking about how I'm wasting so
much water and this, that, andthe other.
I'm like, well, I mean I paid mywater bill, not you.
Jennifer (26:42):
So you just don't know.
So something so stupid as grassin the runs or a hose with water
in it is, I mean, you, you can'tbuild a business on that.
It's not, no, it's notpredictable.
No.
Okay.
So my suggestion would be putyour effort into a website.
(27:06):
And have fun with the socialmedia.
If you even want to do it.
There's nothing that says youhave to do it.
Mm.
'cause I'm gonna tell you on,when you build a website, you
get these things calledanalytics.
And the analytics on my websitefor the traffic flow from social
media to Brian Roost is 14%.
(27:31):
So that tells me 86% of thepeople are coming from Google.
I mean, the analytics tell methat at least
Carey (27:38):
somewhere else it, the analytics will tell you exactly
where they break it down intocategories and stuff.
Jennifer (27:43):
Yes, but only 14% of my traffic is derived from
Facebook because I'm not activereally on the other platforms.
And just Facebook.
But I own the website, so whenpeople come to the website, they
buy something, they sign up formy emails.
(28:04):
I own that email business andnobody can really take that away
from me.
Not Zuckerberg or anybody elselike that.
So just decide where you wannaput your effort into growing
your business.
Yeah.
Um, let's see, shipping andcustomer care.
(28:24):
You're always going to getnegative Nancy, but reviews are
necessary.
I have'em turned on on Facebook.
I have'em on the website andpeople read reviews.
I read reviews.
When I buy stuff on Amazon, Iwanna know what people think.
Carey (28:44):
Yeah.
Jennifer (28:45):
Yeah so make sure you take care of your customers, but
also make sure that you setboundaries.
I mean, this is a business, so Idon't know.
Dollar General closes at what,nine o'clock.
So if you want to close at nineo'clock, be closed at nine
o'clock.
There's nothing that says youhave to answer emails at
midnight.
(29:06):
So it's a business.
You need to run it like abusiness or it will run you and
you will get burnt out.
That is just a fact of how thatis
Carey (29:15):
so true.
You can get burned out reallyfast.
Jennifer (29:18):
Yes.
And that's true on any business,not just poultry, but poultry
people will wear you out.
Carey (29:24):
Yes.
Jennifer (29:24):
So, and then promote yourself.
So one thing I have noticedwhile we are pulling together
Quail, quail mania here at theend of pulling it together is
people are shy about promotingthemselves.
They're fine with puttingpictures on Facebook or
Instagram.
(29:45):
But when you ask them to come onand start talking they're very
shy.
I am really, it's, I'm reallybeen shocked about it actually.
Carey (29:55):
Yeah.
It's, it is pretty amazingbecause, you know, they'll post,
there's people that post a loton social media, but they're not
social at all.
Jennifer (30:05):
No, I saw somebody post braa eggs in a local group
just yesterday, and they postedit anonymously.
You have to put yourself outthere in order for people to
know who they're buying from tomake it more personal to, to put
a.
Face with the name and, youknow, not just a picture of a
(30:29):
chicken with the name, but theywant to see a real face so they
know it's not a scammer.
They know what you're talkingabout.
It builds, um, credibility.
You know, back in the eightieswhen I was a kid, it was called
street cred, but now it's.
Credibility in your knowledge.
You know, I can take all of thecollege courses on incubation
(30:54):
all day long, but if I just keepit to myself and I don't share
it, then it's not helping mebuild credibility at all.
So promote yourself.
Don't be shy about that.
If, even if you're wrong, admitthat you're wrong and learn
something.
Nobody knows everything.
(31:14):
We certainly don't knoweverything.
That's why we have guests comeon and talk about breeds.
That black Java chicken, thatwas a guest request.
I never even heard of a blackJava chicken.
So we all learned something thatday and.
It's okay to not knoweverything.
Just talk about what you do knowand look up what you don't know,
(31:37):
right?
Carey (31:38):
Yeah.
And like people, you know, I, Ihave some customers that buy
from me steal because I messsomething up.
But I made it, right?
You know, I was like, as soon asI found out what happened, I
said, Ooh, I did that.
That's clearly my fault.
(31:59):
Let me fix it.
And they're like, oh, okay.
And I fixed it.
I did go above and beyond when Ifixed it, because I needed to
apologize and fix it at the sametime as a business owner, that's
what you have to do.
But I was able to do that andbecause of that, that person
(32:20):
straight up told me, they calledme when they got the fix and he
said, dude, this is way aboveand beyond I, I did not expect
you to do this.
I said, well, I messed up and Iwanted to make it right.
And he said, you've got acustomer for life.
I appreciate the honesty and Iappreciate you fixing it.
Jennifer (32:42):
Yep.
That builds credibility.
When you're honest, you arevulnerable.
You put yourself out there andyou're willing to talk about
yourself.
Oh, you know what?
I forgot we got.
We got sidetracked.
I told you I wanted to talkabout it when you were talking
about websites and stuff, so onblogs.
Mm-hmm.
(33:02):
When you know, you go to a blogand all the Google ads pop up
and it's hard to really evenread it because you have to
constantly clicking out of it.
Or you clicked on something andnow your iPhone's gonna explode
or whatever it tells you.
Mm-hmm.
Carey (33:19):
Um,
Jennifer (33:20):
I hate those websites and there's one that shows up on
Pinterest constantly.
It drives me ache.
Ape crap.
So if the person writing theblog doesn't even freaking sell
those birds, or ever even haveowned those birds, personally, I
wouldn't put up with the Googleads.
(33:41):
I want to hear from people whoactually are doing it, who know
about it, who have firsthandknowledge about it and are
selling or have.
Finish selling and they're juststill sharing their wisdom.
Maybe they're too old orsomething, but these, there's so
(34:02):
much click bait out there.
So be really mindful that ifyou're trying to read a blog and
there's so much.
Google ads on there that youcan't hardly read it.
Then just click off of it.
Like if you go to my blog, Idon't have Google ads.
I kind of toyed with it at thebeginning because that was like
(34:25):
whatever all the experts said,that's how you make money doing
a blog.
Well, yeah, I made 3 cents.
That's all I made.
And I thought, you know what?
I find them incredibly annoyingand I'm just not gonna do it.
This is not gonna be what mywebsite is about, so I just
(34:47):
don't do it.
And I don't do it on the PoultryNerds website, and I help you
with your website and you don'tdo it on your website.
It's just, no, I'm
Carey (34:56):
not gonna do it because that crap's annoying.
If you want to have somethingpop up every now and then,
that's one thing.
But those sites that.
They, they have more pop-up adsthan they have content.
Jennifer (35:10):
Yes.
Yeah.
And
Carey (35:13):
I understand that that's how you pay for your site.
That's not how I wanna pay formine.
I'd rather go in the hole thanhave people dread coming to my
site to look for something.
Jennifer (35:24):
Yeah and one other thing we didn't talk about was
affiliate links.
Now you can make quite a bit ofmoney on affiliate links, but
the companies are constantlychanging their rules.
Yeah.
And it's harder and harder tomake money on the affiliate
(35:46):
links.
So if you're new to affiliatelinks, I would find some
reputable podcast about them.
But the important question toask when you decide to work for
them is what do they count as alink and what, how long is their
cookies?
So I'm gonna use Amazon as anexample,'cause I do have an
(36:09):
affiliate link for Amazon.
You have to disclose that it'son my website.
There is a disclosure, but.
Amazon cookies are only good for24 hours, and what that means is
if Carrie clicks on my link andgoes to Amazon, but waits till
(36:30):
tomorrow afternoon to buysomething, I don't get any
credit for it unless he goesback to my link.
So you only have 24 hours forthem to make a purchase.
The flip side, if they click onyour link and they look at the$2
trinket and then they buy alaptop you got the points for
(36:52):
the laptop too.
Carey (36:53):
Mm-hmm.
Um,
Jennifer (36:54):
the other thing is, is the links have to come from
other websites.
You can't text a link tosomebody.
You can't.
I don't think you can even putit in your social media.
I think it has to come from awebsite, so keep that in mind.
That's where websites like LinkTree have come into play,
(37:18):
because then it's just like abouncing platform where you can
put your affiliate links andthen people can bounce off, but
then you're driving traffic toyet somebody else's website,
link Tree's, website, and youstill don't own anything.
So just, there's a lot of stuffthat goes on behind the scenes
that you just have to be awareof and just decide for yourself.
(37:43):
But I, I said something theother day, you know, don't live
in fear, but live withknowledge, and that's what you
have to do.
You have to understand allthese.
Ways people are taking advantageof other people and decide if
you're gonna play that game orif you're just gonna do your own
thing and, and settle for maybejust a little bit less, or score
(38:05):
a whole lot more because youtook a chance on yourself.
Carey (38:09):
Yep.
Jennifer (38:09):
So anyway, that's our 2 cents for today on how to
build a business and usingpoultry is the base for it.
Carey (38:20):
Yep.
Jennifer (38:21):
All right.
Anything else you wanna say?
Carey (38:23):
That's it.
Jennifer (38:24):
All right.
Please like and follow us andleave us a review.
We would really appreciate it.
Carey (38:29):
Yep.
Alright guys, y'all have a goodnight.
Welcome poultry nerds.
We are back again and we aregonna talk business today.
Carey (00:46):
From Coop to Cash Flow,
Jennifer (00:51):
you hope,
Carey (00:53):
right?
I mean, that's, that'severybody's dream, right?
Jennifer (00:56):
Yeah.
I mean, turning your po, yourpassion, your hobby into a
business.
I mean, who wouldn't want to dothat on a daily basis?
Carey (01:07):
You know it.
When you can have fun and makemoney, or at least cover your
costs at the same time, that's awin-win.
Jennifer (01:15):
Yep.
No.
When I started doing this, I didnot intend to make a business.
Did you?
Uhuh?
Carey (01:24):
I didn't.
I didn't intend to make abusiness.
I just wanted some pretty birdsthat I could take to a show or
hold'em up on.
Let people see'em and be like,Ooh, I want one of those.
Oh, like that's, I just wantsome pretty birds.
Jennifer (01:44):
So do you remember the moment that it kicked over from
hobby to business?
Carey (01:52):
It was a little later than what I would've liked.
I would've liked to have beenmaking money before I had.
Several thousand dollarsinvested in cages and incubators
and birds and, you know, allkinds of infrastructure.
But unfortunately it didn't workout that way.
(02:15):
I got all that stuff and I, Iwas enjoying my birds.
Mm-hmm.
I was hatching out some nicelooking chicks, whether it be
quail or chicken or Turkey, andI was having fun because who
doesn't like the sound thatthose things make?
And, people just wanted to buy'em.
And I was like, I mean, I dohave a few hundred imp brooders,
(02:39):
I guess I could let go 20, 30 ofmy babies.
And then it just, it's reallyall went downhill from there.
Jennifer (02:47):
Well, I think it's uphill.
Carey (02:49):
That's what I mean.
Jennifer (02:50):
Yeah.
Uphill.
Carey (02:52):
Depends on how you look at it.
Jennifer (02:54):
So for me, I just wanted some chick, some chicks.
David had never had chicksbefore and he selected the
Orpingtons actually, and theywere just from.
This weirdo that lived about 30minutes from us and wouldn't let
us see his breeders and probablynever should have bought from
(03:16):
him.
But you, we've all been there,done that kind of thing.
And he swore up and down that ifI didn't put bleach in their
water, they would die.
And that, yeah, look at me likethat.
And so he was like a flea marketguy, but that's where we got our
first, what kind of crap is in
Carey (03:35):
his water?
Jennifer (03:36):
Yeah, that's where we got our first Orpingtons from
and I don't believe that he isstill in business actually.
But the merge lived.
Um, I did not put bleach intheir water, but that's thing,
they, they
Carey (03:48):
live without bleach.
Jennifer (03:49):
They did, they lived fine without bleach.
And, um, but they were justhatchery stock, you know?
And then I needed ducks and sowe went to the co-op and we
bought some ducks.
I believe they were civil.
Silver apple yards.
I'm not a hundred percent onthat.
Um,
Carey (04:07):
silver apple yards.
Jennifer (04:09):
Yes.
Little tiny things.
Maybe three pounds.
Carey (04:14):
That's a heck of name.
Jennifer (04:15):
I'm not sure.
We never really could quitefigure out what they were but
they flew away and so we don'thave them anymore.
And, but that we got four fromthe co-op.
And they were, it ended up beingone male and three girls.
I lucked out that way.
And it was George and the gits.
(04:37):
It was Georgina, Georgette andGeorgiana.
Carey (04:42):
Oh, wow.
I, I went to high school with agirl named Georgette.
She was not short though.
She was as tall as I am.
Jennifer (04:50):
Well, how he got his name and George, I actually have
videos of George.
He was, he was very personable.
He would actually fly over andsit in my lap.
But he, we, we lived we didn'tlive in this house at the time.
We lived, um, in Mount Juliet.
And the yard was very treemm-hmm.
And they would go flying.
(05:13):
But it was kind of, if you canenvision the fence around the
property, like if it wentstraight up to the sky mm-hmm.
They would only fly in circlesaround the house.
And at dusk they couldn't figureout how to land because of the
treetops.
And so I would stand there witha flashlight and of course, you
(05:34):
know, the first thing that comesto your mind is George.
George of the jungle
Carey (05:38):
mean I was humming it in my head.
Jennifer (05:40):
And he would just kind of crash land and he would bring
his girls back down and theywould just crash land in the
yard.
And we did this every day.
But that's how he got his name.
Yeah.
So I mean, they,
Carey (05:55):
they're not still there, are they?
Because I would, like, I wouldhave to, I'd have to see that.
Jennifer (06:00):
No, they did make the move, but much more predators
out here.
And I, I'd like to say they justflew away and they didn't come
back'cause they didn't know.
But we honestly don't know whathappened to them.
I mean, I, I
Carey (06:15):
like that assumption.
It is, it's pretty good.
They just flew away.
Jennifer (06:19):
So we have the wild ducks that have flown in now and
live with my Welsh harlequins,and the male looks like George.
So maybe they were justmallards.
I really have no idea what theywere.
We, we tried for a long time tofigure out what they were, but
the girls were kind of like SnowWhite, and the George looked
like a mallard, but they wereonly like three pounds.
(06:41):
They were tiny.
Spurge
Carey (06:45):
so Well, I mean, maybe that was, maybe George just came
back.
Maybe he finally found his wayhome.
Jennifer (06:50):
No, George would probably be about 12 years old
now, so I don't think so.
But then, so Orpingtons areknown for being broody, and then
you have chicks, and thenDavid's like, how many.
Pens do we need and what are wedoing exactly.
Carey (07:11):
That's a loaded question.
Jennifer (07:12):
And then the sign went up in the yard, you know, chicks
for sale.
And then we got turkeys.
And then we got guineas.
And then I was like, we don'thave enough land.
So we moved and then quailhappened.
And the chick sign in the yardin at this house brought lots of
(07:36):
people and then we had to put agate up because there was too
many people.
Then I discovered exhibitionbirds and the whole world
changed.
And, uh, yeah.
So that's, I think kinda whereit went from.
Part-time hobby to full-timebusiness maybe is when the first
(08:02):
eggs hit eBay.
It was for real.
And they were duck
Carey (08:08):
eggs.
Eggs on eBay is a thing.
Jennifer (08:12):
Well, I think everybody gets started on eBay,
(09:04):
don't they?
Carey (09:05):
EBay is pretty easy to sell on.
Jennifer (09:07):
Mm-hmm.
Carey (09:09):
They, I don't feel like they do a whole lot of policing
their rules.
Jennifer (09:16):
No.
Carey (09:16):
So to speak on eBay, you know, so if you say hatching
eggs too many times on Etsy oranywhere else, they're gonna
fast.
Mm-hmm.
Jennifer (09:30):
A lot of people get kicked off Etsy.
Carey (09:31):
They'll tell you about it in a few days, but eBay.
You can say hatch and eggs a fewtimes in the title.
And get away with it for awhile.
Jennifer (09:42):
I've been on eBay probably, I think, well, I mean,
I, my eBay account is since1999, but selling hatch and eggs
has been on there probably, Idon't know, seven or eight years
now.
Sold mealworms first and thenthe eggs came.
(10:02):
I shipped mealworms all over theplace.
So yeah, that was a thing too.
So, but I think if, I thinkeverybody kind of starts with a
sign in the yard, maybe givingeggs to their friends and then
realizing they should charge acouple dollars and then they,
when you
Carey (10:21):
have chickens and you get eggs, you will definitely.
Not have a shortness of peoplethat want them.
Jennifer (10:31):
So you can sell on eBay and then eating eggs and
then you'll might end up with alittle farm stand out at the end
of your driveway.
I don't personally sell eatingeggs, chicken, eggs.
I have a very re I have a veryreal reason why I don't sell
eating eggs.
Carey (10:51):
Yeah, I don't, I don't like to do that either.
Jennifer (10:55):
So I was selling eating eggs when we first moved
here.
Chicken eggs I'm talking about.
Right.
And somebody came and bought'em,what are they?
Like two,$3 a piece, you know,five, six years ago.
Carey (11:08):
Yeah.
Jennifer (11:08):
And um, she came back and she was mad as a hornet, and
I'm like, what is the problem?
And she had tried to hatch'em.
And I said, no, you paid$2 foreating eggs so you don't get to
try to hatch'em and be mad aboutit.
I said, if you want hatchingeggs, there are a whole lot more
than$2 a dozen.
(11:29):
So that was kind of myintroduction to hateful.
I guess I was
Carey (11:34):
gonna say that's, you think, well, why does that
person do that?
But it actually, when you'reselling.
It happens a lot.
There's a lot of people thatwill try to essentially shaft
you like that?
Jennifer (11:48):
Yeah.
So if I sell eating eggs nowthey get packaged a little
differently so that they'll havea little rougher ride and they
might get a little flick of thewrist as they go into the
packaging just to ensure theywon't hatch.
(12:09):
I mean, I mean, say, say it'smean if you want to, but if
you're paying for eating eggs,you're paying for eating eggs.
Carey (12:16):
I was gonna say in doing that, like we're not messing
people over because they'restill getting exactly what they
paid for.
Mm-hmm.
But, you know, don't, don'torder eating eggs for.
20, 30 cents a piece and try tohatch'em, which would be dollar
(12:39):
and a half or whatever a piece,depending on what kind it is,$2
or$10.
And try to hatch it andcomplain.
You know, if you, if you ordereaten eggs and you hatch'em and
you get a couple out of it, heylook, two thumbs up.
Good job.
(13:00):
But if you order a dozen eatingeggs and you hatch'em and you
only get two or three hatch out,you, you can't complain'cause
you still got what you paid for.
You rent them by putting them inthe incubator for.
18 to 21 days.
Jennifer (13:19):
Now I do sell quail eating eggs for pets because to
do, for human consumption,technically you're supposed to
do refrigerated eggs.
So I do pet food and I sell'emon Etsy and um, but they get
from my new layers.
They're not with males yet, andso it's a non-issue, right?
(13:41):
I haven't had anybody come backand complain yet.
It will happen though.
Carey (13:46):
Most definitely
Jennifer (13:48):
it'll happen.
Okay, so when you're gettingstarted thinking about if you're
gonna actually put thought intogrowing into a business versus
just kinda wake up one day andrealize that you've got a
business.
You would want, you would wannastart with good quality
genetics.
Carey (14:10):
Definitely.
Jennifer (14:10):
Um, you don't want just hatchery stock necessarily.
You're gonna get, I mean, peoplecan buy hatchery stock anywhere.
You know, they can go to thefeed store, buy that.
Carey (14:21):
Yeah.
Jennifer (14:22):
So you want to have good quality stock and stand out
from everybody else because ofthat point, right?
You want to have a niche insideof our broader poultry niche.
To be successful with thebusiness you're gonna have to
(14:45):
diversify.
You may not always like the waythat you have to diversify, um,
but I mean, it may not be yourfavorite, but it won't.
Make you cringe, you know, likethe snake food.
I do frozens for snakes.
It's not my favorite thing.
(15:06):
I didn't wake up one morningwanting to do it.
I don't like snakes.
I don't own any reptiles.
Um, I don't want them here.
I mean, they have a purpose andthey're fine, but they're not
for me.
So I don't know anything aboutthem quite honestly.
(15:27):
I just know that people orderfrozens by the gram is how
reptile people think they wantfeeders by the gram and.
It's a way for me to utilizeKohl's.
If I hatch too many or extramails or there's always a re,
(15:51):
there's always extra that Ican't use and this, the frozen
feeders serve a purpose forthat.
Carey (16:02):
Or when you know you've got a young pair.
Or a young group of birds andyou need to do a test hatch and
the fertility comes out to be aheck of a lot better than you
thought it would be.
That's an option that you coulddo with those.
Jennifer (16:22):
Yeah, reptiles, they don't care what color they are.
They don't care that they'redead.
They don't care.
They had splay leg or crossspeak or any of those things.
Mm-hmm.
They don't.
So it's just a way of aimingtowards no waste, per se, would
be a good way to say it.
(16:43):
The other avenue that mybusiness personally took was
supplies.
I don't sell anything that Idon't use because when I first
started selling supplies, I justtold David I wouldn't buy
anything just to resell it.
I would just buy what I neededand then buy extra because if I
(17:04):
needed it, then I knew otherpeople would need that stuff
too.
And so like the egg foam, that'swhat happened there.
I bought enough egg foam for meand if nobody bought it, I'd
have enough egg foam for 40years of shipping eggs.
Carey (17:22):
I was gonna say, you, you bought enough for you and an
army and you know, you were gladthat you did.
Jennifer (17:32):
Yeah, because now it's like turned into its own
business.
Um, so there's that going onover there.
And
Carey (17:41):
egg foam.com?
Jennifer (17:43):
Yeah, egg foam.com.
It turned into a whole thing andthen there was a need.
People didn't know how to use itand they were doing it wrong and
still not shipping.
Getting good hatch rates out ofit.
So then I created an e-course toteach people how to use it, and
(18:04):
all of these things are outsideof my wheelhouse.
You know, I'm not a computergeek.
You are.
I have a background in animals.
I
Carey (18:14):
mean, I'll be honest though, you, you're not a
computer geek.
But in the couple years thatwe've known each other, uh,
you've come a really long way.
You know, you went from not evenwanting to use a computer to
building websites.
Jennifer (18:33):
So here's a little tidbit that people won't know.
When we first started doing thepodcast, um, I didn't even know
how to use Google Drive and alot of times I still don't.
He has to teach me, uh.
It is just not my thing.
I listen to a lot of podcasts onhow to do stuff, and then I just
(18:53):
sit and play with it andeventually figure it out, but
it's not my thing.
Carey (18:59):
But here, here's my thing.
When it comes to technology,that side of me a kick in real
quick.
Like when you do some research,like listen to podcasts, and
then you try to figure it out, alot of times you retain a lot
more of it.
And it sticks.
You know, I tell my students, Isay, you know, y'all think it's
(19:19):
funny because you're googlinganswers and trying it out.
You know, you think, you know,you're beating the system, but
really the joke's on you,because not only did you get the
answer, but you also learned away to do research to find it.
In this day and age, with theinternet as easily accessible as
(19:40):
it is, you know, even, even asit relates to poultry, there's
information.
All over the interwebs.
Um, some of it is greatinformation and some of it you
shouldn't use on your not sobest friend's backyard birds
'cause it's not smart, not goodanimal husbandry.
Jennifer (20:04):
So let's kind of touch on that just a little bit'cause
there's a pet peeve of mine inthere.
So when is it time do you think,to move from eBay, Etsy,
Craigslist, into your ownwebsite?
Carey (20:19):
I would say at minimum when you get kicked off of two
of them.
Jennifer (20:24):
You're such a man.
Carey (20:27):
I mean, okay, so yes, it's better to be more
proactive, but if you get kickedoff of Etsy, which is going to
happen I would say it is time tostart at least thinking about it
then if you have not already.
Jennifer (20:44):
So I actually got kicked off of Facebook and
that's how my website was born.
So I guess you do have a point.
So if you build your business onsocial media.
You need to understand that youdon't own anything.
You don't own those followers.
You don't own any emailaddresses.
They have no real loyalty to youif you just disappeared off of
(21:06):
social media to come find you.
I mean, I
Carey (21:10):
know people that have had like hundreds of thousands of
likes, hundreds of thousands offollowers, wake up one morning.
Account permanently banned.
And they can't get the videosthat they made that they
uploaded because those belong toMeta.
(21:32):
Or whoever owns whateverplatform.
I think they own most of themnow.
But all that stuff actuallybelongs to them.
And a lot of people say, wellthat's mine.
I made it privacy this.
No, I tell you, like I tell mystudents.
Read the really long agreementthat you agree to when you sign
up, you agreed that it, thatthey can use it and do whatever
(21:54):
they want to with it.
You also gave them permission todo a few other creepy things,
but you know, we, we won't getinto that assignment today, but
that when you build a website,yes it takes time.
It takes effort.
And you have to figure out howto do it and all that stuff, but
as long as you pay the bill,it's yours.
Jennifer (22:17):
Well, and you have to figure out if you're gonna use
the social media.
You have to figure that out.
You have to learn the algorithm,see what works, and, and you're
still at their mercy for gettingviews and being put in front of
people, and you can't guaranteethat.
Mm-hmm.
And it's not, social media isnot on SEOI think it's maybe
(22:43):
starting to be put in there now,but up until recently it wasn't.
Okay.
If you are going to buysomething.
I mean, me personally, Iwouldn't go to Facebook and
search.
I want to buy, I don't know astationary set.
No.
I'll tell you
Carey (23:00):
right now, I'm gonna check out some marketplace.
Jennifer (23:02):
I would go to Amazon myself, but that's a whole
different ball game.
Carey (23:06):
But that's a whole different addiction for a
different episode.
Jennifer (23:10):
Yes.
So, but what you do need tounderstand before you start
putting a lot of energy intosocial media is that that can be
gone tomorrow and you literallyare starting from scratch again.
If you get hacked or meta.
Meta doesn't like you or.
Any number of things can happen,but the website is always there,
(23:34):
and the more you put into thewebsite, the more history it
has.
The more SEO works, the moreGoogle analytics like you.
And now the AI crawlers are anew thing that I was listening
to a podcast about today.
It's called GEO.
Yeah, that was a first for metoday.
So you is your growing need todecide if you wanna put your
(24:00):
energy into building meta'sbusiness.
Or building your business anddon't let the monetization fool
you because I'm monetized and Ihave lots of followers, and I
may make 20,$30 a month on it.
I mean, I think the most in onemonth I've ever made was$117.
Carey (24:25):
Ooh, that must have been when they were running that
promo where you can push certainthings and meet certain
guidelines and
Jennifer (24:32):
No, all that
Carey (24:33):
craziness.
Jennifer (24:34):
You want me to tell you what it was?
Yes.
I had a post where I, instead ofa picture, I did a video on
filling my bucket with water.
And talked about how I water mychickens with a bucket and I had
grass in my runs and people losttheir ever loving minds and said
(24:59):
that my runs were AI and that noway I could have grass in their
with my chickens.
And that you don't overcrowd
Carey (25:07):
em.
They won it.
Add,
Jennifer (25:09):
I even remember hundreds and hundreds of shares
and thousands of comments and itjust went berserk.
'cause people lost their mindsover grass in the runs.
And I made$117.
Carey (25:24):
So on the side of my yard where I have my game file pens
one time I, I did put a video onTikTok and I have a.
Nozzle for my hose pipe that hasthe little threads on the end of
it where you can essentiallyscrew another hose pipe to it.
Don't know what the real reasonbehind that is, because when you
(25:47):
screw another hose pipe to it,the throughput sucks.
Mm-hmm.
But if you put about a footpiece of hose pipe, that's about
a foot long on the end of it.
You know, when you, when you useone of those water kind of fans
out and goes everywhere, even ifyou're doing it straight and
pointy, well, when you put thatfoot long liter on it, it just
(26:09):
comes out like a solid stream.
And water don't go everywhere.
So I'm, you know, rinsing outcups and putting water in feed
cups or in water cups down theline.
Shot that video for TikTok.
Uploaded it, went to bed, cameback, looked at it the next day
(26:29):
and it had thousands of views.
And I'm like, people arewatching that.
And you know, everybody wastalking about how I'm wasting so
much water and this, that, andthe other.
I'm like, well, I mean I paid mywater bill, not you.
Jennifer (26:42):
So you just don't know.
So something so stupid as grassin the runs or a hose with water
in it is, I mean, you, you can'tbuild a business on that.
It's not, no, it's notpredictable.
No.
Okay.
So my suggestion would be putyour effort into a website.
(27:06):
And have fun with the socialmedia.
If you even want to do it.
There's nothing that says youhave to do it.
Mm.
'cause I'm gonna tell you on,when you build a website, you
get these things calledanalytics.
And the analytics on my websitefor the traffic flow from social
media to Brian Roost is 14%.
(27:31):
So that tells me 86% of thepeople are coming from Google.
I mean, the analytics tell methat at least
Carey (27:38):
somewhere else it, the analytics will tell you exactly
where they break it down intocategories and stuff.
Jennifer (27:43):
Yes, but only 14% of my traffic is derived from
Facebook because I'm not activereally on the other platforms.
And just Facebook.
But I own the website, so whenpeople come to the website, they
buy something, they sign up formy emails.
(28:04):
I own that email business andnobody can really take that away
from me.
Not Zuckerberg or anybody elselike that.
So just decide where you wannaput your effort into growing
your business.
Yeah.
Um, let's see, shipping andcustomer care.
(28:24):
You're always going to getnegative Nancy, but reviews are
necessary.
I have'em turned on on Facebook.
I have'em on the website andpeople read reviews.
I read reviews.
When I buy stuff on Amazon, Iwanna know what people think.
Carey (28:44):
Yeah.
Jennifer (28:45):
Yeah so make sure you take care of your customers, but
also make sure that you setboundaries.
I mean, this is a business, so Idon't know.
Dollar General closes at what,nine o'clock.
So if you want to close at nineo'clock, be closed at nine
o'clock.
There's nothing that says youhave to answer emails at
midnight.
(29:06):
So it's a business.
You need to run it like abusiness or it will run you and
you will get burnt out.
That is just a fact of how thatis
Carey (29:15):
so true.
You can get burned out reallyfast.
Jennifer (29:18):
Yes.
And that's true on any business,not just poultry, but poultry
people will wear you out.
Carey (29:24):
Yes.
Jennifer (29:24):
So, and then promote yourself.
So one thing I have noticedwhile we are pulling together
Quail, quail mania here at theend of pulling it together is
people are shy about promotingthemselves.
They're fine with puttingpictures on Facebook or
Instagram.
(29:45):
But when you ask them to come onand start talking they're very
shy.
I am really, it's, I'm reallybeen shocked about it actually.
Carey (29:55):
Yeah.
It's, it is pretty amazingbecause, you know, they'll post,
there's people that post a loton social media, but they're not
social at all.
Jennifer (30:05):
No, I saw somebody post braa eggs in a local group
just yesterday, and they postedit anonymously.
You have to put yourself outthere in order for people to
know who they're buying from tomake it more personal to, to put
a.
Face with the name and, youknow, not just a picture of a
(30:29):
chicken with the name, but theywant to see a real face so they
know it's not a scammer.
They know what you're talkingabout.
It builds, um, credibility.
You know, back in the eightieswhen I was a kid, it was called
street cred, but now it's.
Credibility in your knowledge.
You know, I can take all of thecollege courses on incubation
(30:54):
all day long, but if I just keepit to myself and I don't share
it, then it's not helping mebuild credibility at all.
So promote yourself.
Don't be shy about that.
If, even if you're wrong, admitthat you're wrong and learn
something.
Nobody knows everything.
(31:14):
We certainly don't knoweverything.
That's why we have guests comeon and talk about breeds.
That black Java chicken, thatwas a guest request.
I never even heard of a blackJava chicken.
So we all learned something thatday and.
It's okay to not knoweverything.
Just talk about what you do knowand look up what you don't know,
(31:37):
right?
Carey (31:38):
Yeah.
And like people, you know, I, Ihave some customers that buy
from me steal because I messsomething up.
But I made it, right?
You know, I was like, as soon asI found out what happened, I
said, Ooh, I did that.
That's clearly my fault.
(31:59):
Let me fix it.
And they're like, oh, okay.
And I fixed it.
I did go above and beyond when Ifixed it, because I needed to
apologize and fix it at the sametime as a business owner, that's
what you have to do.
But I was able to do that andbecause of that, that person
(32:20):
straight up told me, they calledme when they got the fix and he
said, dude, this is way aboveand beyond I, I did not expect
you to do this.
I said, well, I messed up and Iwanted to make it right.
And he said, you've got acustomer for life.
I appreciate the honesty and Iappreciate you fixing it.
Jennifer (32:42):
Yep.
That builds credibility.
When you're honest, you arevulnerable.
You put yourself out there andyou're willing to talk about
yourself.
Oh, you know what?
I forgot we got.
We got sidetracked.
I told you I wanted to talkabout it when you were talking
about websites and stuff, so onblogs.
Mm-hmm.
(33:02):
When you know, you go to a blogand all the Google ads pop up
and it's hard to really evenread it because you have to
constantly clicking out of it.
Or you clicked on something andnow your iPhone's gonna explode
or whatever it tells you.
Mm-hmm.
Carey (33:19):
Um,
Jennifer (33:20):
I hate those websites and there's one that shows up on
Pinterest constantly.
It drives me ache.
Ape crap.
So if the person writing theblog doesn't even freaking sell
those birds, or ever even haveowned those birds, personally, I
wouldn't put up with the Googleads.
(33:41):
I want to hear from people whoactually are doing it, who know
about it, who have firsthandknowledge about it and are
selling or have.
Finish selling and they're juststill sharing their wisdom.
Maybe they're too old orsomething, but these, there's so
(34:02):
much click bait out there.
So be really mindful that ifyou're trying to read a blog and
there's so much.
Google ads on there that youcan't hardly read it.
Then just click off of it.
Like if you go to my blog, Idon't have Google ads.
I kind of toyed with it at thebeginning because that was like
(34:25):
whatever all the experts said,that's how you make money doing
a blog.
Well, yeah, I made 3 cents.
That's all I made.
And I thought, you know what?
I find them incredibly annoyingand I'm just not gonna do it.
This is not gonna be what mywebsite is about, so I just
(34:47):
don't do it.
And I don't do it on the PoultryNerds website, and I help you
with your website and you don'tdo it on your website.
It's just, no, I'm
Carey (34:56):
not gonna do it because that crap's annoying.
If you want to have somethingpop up every now and then,
that's one thing.
But those sites that.
They, they have more pop-up adsthan they have content.
Jennifer (35:10):
Yes.
Yeah.
And
Carey (35:13):
I understand that that's how you pay for your site.
That's not how I wanna pay formine.
I'd rather go in the hole thanhave people dread coming to my
site to look for something.
Jennifer (35:24):
Yeah and one other thing we didn't talk about was
affiliate links.
Now you can make quite a bit ofmoney on affiliate links, but
the companies are constantlychanging their rules.
Yeah.
And it's harder and harder tomake money on the affiliate
(35:46):
links.
So if you're new to affiliatelinks, I would find some
reputable podcast about them.
But the important question toask when you decide to work for
them is what do they count as alink and what, how long is their
cookies?
So I'm gonna use Amazon as anexample,'cause I do have an
(36:09):
affiliate link for Amazon.
You have to disclose that it'son my website.
There is a disclosure, but.
Amazon cookies are only good for24 hours, and what that means is
if Carrie clicks on my link andgoes to Amazon, but waits till
(36:30):
tomorrow afternoon to buysomething, I don't get any
credit for it unless he goesback to my link.
So you only have 24 hours forthem to make a purchase.
The flip side, if they click onyour link and they look at the$2
trinket and then they buy alaptop you got the points for
(36:52):
the laptop too.
Carey (36:53):
Mm-hmm.
Um,
Jennifer (36:54):
the other thing is, is the links have to come from
other websites.
You can't text a link tosomebody.
You can't.
I don't think you can even putit in your social media.
I think it has to come from awebsite, so keep that in mind.
That's where websites like LinkTree have come into play,
(37:18):
because then it's just like abouncing platform where you can
put your affiliate links andthen people can bounce off, but
then you're driving traffic toyet somebody else's website,
link Tree's, website, and youstill don't own anything.
So just, there's a lot of stuffthat goes on behind the scenes
that you just have to be awareof and just decide for yourself.
(37:43):
But I, I said something theother day, you know, don't live
in fear, but live withknowledge, and that's what you
have to do.
You have to understand allthese.
Ways people are taking advantageof other people and decide if
you're gonna play that game orif you're just gonna do your own
thing and, and settle for maybejust a little bit less, or score
(38:05):
a whole lot more because youtook a chance on yourself.
Carey (38:09):
Yep.
Jennifer (38:09):
So anyway, that's our 2 cents for today on how to
build a business and usingpoultry is the base for it.
Carey (38:20):
Yep.
Jennifer (38:21):
All right.
Anything else you wanna say?
Carey (38:23):
That's it.
Jennifer (38:24):
All right.
Please like and follow us andleave us a review.
We would really appreciate it.
Carey (38:29):
Yep.
Alright guys, y'all have a goodnight.
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