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April 19, 2022 55 mins

 Dr. Veronika Wright is an electrification enthusiast, consultant, and author. She holds a PhD in Technical Physics from the Graz University of Technology in Austria and gained extensive industry experience in batteries and electrification before founding her own social enterprise, Electrified Veronika, in 2021.

With a passion for people and technology, she provides education, technical advice, and mentoring in battery lifecycle management for clean transportation and energy. Having grown up in Austria and now living in the US, she lives by the mantra, “it is 100% impossible if you don’t try,” and is passionate about sharing this global perspective on the world’s “Drive to Electric.”

Dr. Veronika's book: The Drive to Electric

Dr. Veronika's YouTube Channel

Electrified Veronika Podcast

Quotables

“We’re ten years in and we’re still calling [Electric Vehicles] nascent technology.” – Amy Simpkins

“[These regulations] will be driving the recycling of materials and will help turn this chaos we have right now into something we can track and hopefully into the circular economy.” -Dr. Veronika Wright

“The lack of the feedback loop, the lack of accountability is a really big issue across the industry.” – Amy Simpkins

“We need to bring together the transportation sector and the energy sector… it will then enable the circular economy.” – Dr. Veronika Wright


Resources

Dr. Veronika's book: The Drive to Electric

Dr. Veronika's YouTube Channel

Electrified Veronika Podcast

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