All Episodes

April 19, 2022 55 mins

 Dr. Veronika Wright is an electrification enthusiast, consultant, and author. She holds a PhD in Technical Physics from the Graz University of Technology in Austria and gained extensive industry experience in batteries and electrification before founding her own social enterprise, Electrified Veronika, in 2021.

With a passion for people and technology, she provides education, technical advice, and mentoring in battery lifecycle management for clean transportation and energy. Having grown up in Austria and now living in the US, she lives by the mantra, “it is 100% impossible if you don’t try,” and is passionate about sharing this global perspective on the world’s “Drive to Electric.”

Dr. Veronika's book: The Drive to Electric

Dr. Veronika's YouTube Channel

Electrified Veronika Podcast

Quotables

“We’re ten years in and we’re still calling [Electric Vehicles] nascent technology.” – Amy Simpkins

“[These regulations] will be driving the recycling of materials and will help turn this chaos we have right now into something we can track and hopefully into the circular economy.” -Dr. Veronika Wright

“The lack of the feedback loop, the lack of accountability is a really big issue across the industry.” – Amy Simpkins

“We need to bring together the transportation sector and the energy sector… it will then enable the circular economy.” – Dr. Veronika Wright


Resources

Dr. Veronika's book: The Drive to Electric

Dr. Veronika's YouTube Channel

Electrified Veronika Podcast

If you enjoyed the conversation, please share the episode with other innovators. Leave us a positive review and subscribe to Power Flow on Apple podcasts, Spotify, or wherever you listen to podcasts. Check out our awesome merch! And hey, we’re new, so you can even apply to be a sponsor or a guest.

You can follow Power Flow Podcast on LinkedIn, Instagram, Twitter, Facebook, and Tik Tok

Thank you for listening. See you at the whiteboard!

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.