Power Marketing with Kevin Lee

Power Marketing with Kevin Lee

From superior strategy though tireless execution in the marketing trenches, Kevin’s insightful conversations allow you to leapfrog over the competition learning from the best guests. Guests include senior management from Hint Water, PepsiCo, Danone, FTD, Global Industrial and FIS through startups including Grunt Style, BeardBrand, Senrev and SparkToro. Catch the pearls of wisdom shared with Kevin by some of the most brilliant minds in marketing and business.

Episodes

Critical Events Management & B2B marketing lessons: a conversation with David Alexander, of Everbridge

April 24, 2024 • 51 mins
Kevin Lee interviews David Alexander, Chief Marketing Officer at Everbridge, a company whose suite of products empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover stronger from critical events. He’s also an Executive Professor at Texas A&M University, where he brings his extensive marketing experience to bear for the benefit of undergraduate marketing students. Kevin and David discuss...
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The future of AI-powered voice search: a conversation with Peter Erickson, of VOICE & AI

April 21, 2024 • 37 mins
Kevin Lee interviews Peter Erickson, founder of Modev (conferences and special events for developers), founder of ExoLeaders.com (for executives), and founder of VOICE & AI -- an organization whose conferences and events bring together developers, buyers, sellers, and manufacturers seeking to gain entry into this fast-moving segment of the AI market. (VOICE & AI’s next event will be on October 28-30, 2024 in Arlington). Voice searc...
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Email marketing best practices for 2024: a conversation with Jon Cross, of All in One Email

April 21, 2024 • 32 mins
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Event marketing best practices: a conversation with Alexis Zinberg, of Treow Solutions

April 21, 2024 • 38 mins
Kevin Lee interviews Alexis Zinberg, the Founder of Treow Solution, a New York-based firm that provides strategic marketing consulting services for clients across various verticals, including media, health, retail, and technology. As her LinkedIn profile explains, Alexis has “a deep expertise in designing and executing experiential and educational events, ranging from 10 person salon dinners to 50 person summits to 1500 person thea...
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Event industry trends & event planning strategies for 2024: a conversation with Daniel Meyer, of Access Intelligence

April 21, 2024 • 50 mins
Kevin Lee interviews Daniel Meyer, VP & Corporate Controller at Access Intelligence, a Hauppauge, NY-based information and marketing company that provides business intelligence and integrated marketing solutions. Kevin and Daniel discuss how the event industry is evolving in the post-pandemic era and talk about best practices for event planners for 2024 and beyond. Discussed topics include: - How brands are adapting adapted to the...
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Launching a social impact brand to save the elephants: a conversation with Richard Henne, of Ivory Ella

April 21, 2024 • 36 mins
Kevin Lee interviews Richard Henne, Co-Founder of Ivory Ella, successful elephant-themed lifestyle apparel brand that’s raised over $2 million for charity. 50 percent of Ivory Ella’s profits are donated to Save The Elephants and other charitable causes. Richard is an accomplished entrepreneur and investor, with a wealth of experience in brand building and marketing. Beyond his involvement with Ivory Ella, Richard serves as Marketin...
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The power of contextually relevant, emotionally resonant CTV advertisements: a conversation with Ron Gutman, of Wurl

April 21, 2024 • 35 mins
Kevin Lee interviews Ron Gutman, CEO at Wurl, a Palo Alto-based company whose data-driven technologies help publishers and streamers maximize revenues, grow CTV viewership, and strengthen brand value. This month, Wurl launched a new product, BrandDiscovery, which it describes as a ”GenAI-powered contextual targeting solution for CTV that helps marketers reap the rewards of finding the right programming for their ads.” Campaigns tar...
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Using AI for creative optimization and audience insights: a conversation with Alex Collmer, of VidMob

April 21, 2024 • 36 mins
Kevin Lee interviews Alex Collmer, Founder and CEO at VidMob, a New York-based company providing end-to-end technology solutions for a brand’s creative needs. In addition to leading VidMob, Alex has a keen interest in charitable activities, and in 2017 formed VidMob Gives. Kevin and Alex discuss what's new on the creative optimization front as well as in the larger digital marketing ecosystem, which is currently going through a tr...
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Best practices for working with influencers: a conversation with Cristy Garcia, of Impact.com

April 21, 2024 • 29 mins
Kevin Lee interviews Cristy Garcia, Chief Marketing Officer at Impact.com, a global partnership management platform. She leads and supervises Impact.com’s marketing, events, public relations and communications, demand generation, branding, website, design and social media. Kevin and Cristy discuss issues related to influencer marketing, affiliate marketing, and Impact.com's new influencer campaign management product. Discussed topi...
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Event planning best practices, event fails, & hybrid events: a conversation with Joe Kowalsky, of CloserStill Media

April 21, 2024 • 37 mins
Kevin Lee interviews Joe Kowalsky, Show Director at CloserStill Media, a London-based company that produces industry-specific events with a focus on the Business Technologies, Healthcare, Transportation, and Infrastructure sectors. As Joe’s LinkedIn profile explains, he has subject matter expertise in “large-scale event management, sponsorship, sales management, integrated marketing, cold-calling, project management, business devel...
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Creativity, AI tools, and the future of advertising: a conversation with Adam Kleinberg, of Traction

April 21, 2024 • 41 mins
Kevin Lee interviews Adam Kleinberg, CEO and Co-Founder at Traction, a San Francisco-based consultancy describing itself as “a new breed of brand experience consultancy designed to help in-house teams create the amazing experiences they need to connect with their customers at the speed—and with the talent—their business demands.” He’s been named one of the Top 25 Most Innovative Marketers in Digital by iMedia Connection, his consul...
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Marketing innovations for high-value cruise guests: a conversation with Kacy Cole, of Holland America Line

April 21, 2024 • 12 mins
Greg Licciardi interviews Kacy Cole, Chief Marketing Officer at Holland America Line, a venerable brand that celebrated its 150th anniversary in 2023. Greg and Kacy discuss issues related to marketing innovations for high-value cruise line guests. As Kacy notes, research plays a huge role in the process of rolling out new products and partnerships to cater to Holland America’s high-value customers. And here, generative AI is alread...
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SEO in the age of AI and the future of link building: a conversation with Dixon Jones, of Inlinks

April 21, 2024 • 43 mins
Kevin Lee interviews Dixon Jones, CEO of Inlinks, a company that has developed the first entity-based Semantic SEO tool. Kevin and Dixon trade notes on current developments in SEO with a focus on the significant impact that AI is already having in the space. They cover many topics in our talk, including: - The degree to which traditional SEO link building strategies will remain viable. - How Dixon’s current project, Inlinks -- an S...
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Improving organizational efficiencies while maximizing marketing opportunities: a conversation with Christine Magda

April 21, 2024 • 41 mins
Christine Magda is an experienced marketing consultant who’s a keen observer of best practices, both in the C-Suite and across the organization. She’s worked in a consultative capacity with many small, mid-sized, and large companies seeking to improve their efficiencies and expand their opportunities. Christine’s expertise extends to go-to-market strategies, brand messaging, lead gen, acquisition, client retention, competitive ana...
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The power of personal branding: a conversation with Vladimer Botsvadze, speaker, business coach, and thought leader

April 21, 2024 • 39 mins
Kevin Lee interviews Vladimer Botsvadze, a noted speaker, business coach, and thought leader with a lot to say about digital marketing, social media, and the power of personal branding. As his LinkedIn profile notes, Vladimir "has more than 15 years of international experience in marketing and innovation with a proven track record of guiding executives and top brands worldwide to initiate change, drive growth, and position brands a...
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The state of the computer game industry: a conversation with Kate Edwards, of Geogrify and SetJetters

April 21, 2024 • 35 mins
Kevin Lee interviews Kate Edwards, who wears entrepreneurial hats in both the for-profit and non-profit worlds. She’s also a Microsoft alumnus, an activist, and an organizer with deep roots in the computer game industry who speaks frequently at industry events. Kevin and Kate discuss game development, the gaming industry, working conditions within this industry, and concern over how AI is likely to impact things now and in the fut...
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Online reputation management for e-commerce: a conversation with Duane "DJ" Sprague and Scott Brandley

April 20, 2024 • 52 mins
Kevin Lee interviews Duane "DJ" Sprague and Scott Brandley, who run Shopper Approved, a Utah-based firm providing tools that help merchants increase trust, traffic, and conversions through the management of user reviews. Some of the topics covered in this interview include: - The different flavors of UGC (User-Generated Content), including BGC (Brand-Generated Content), and EGC (Expert-Generated Content) - The importance of verifi...
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Best practices for selling on Amazon: a conversation with Will Christensen, of Seller Labs

April 20, 2024 • 48 mins
Kevin Lee interviews Will Christensen, a Go To Market specialist who's the head of marketing at Seller Labs, a Georgia-based software tool provider for e-commerce merchants. Will is also the co-founder and CEO of DataAutomation.com, a company that customizes automation and integration processes for e-commerce sellers. Will provided a lot of great info -- including some unbeatable tactical tips -- about selling on Amazon that should...
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Marketing lessons gleaned from selling online businesses: a conversation with Gregory Elfrink, of Empire Flippers

April 20, 2024 • 44 mins
Kevin Lee interviews Gregory Elfrink, of Empire Flippers, a marketplace for buying and selling online businesses. Such businesses include ecommerce, SaaS, content sites, FBA, and more. Gregory has a wealth of knowledge about what makes these online businesses tick, what makes them succeed, and causes them to fail. Kevin and Gregory cover a lot of topics in this conversation that should be of value to anyone involved in online busin...
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Helping sellers restore their accounts on Amazon: a conversation with Lesley Hensell, of Riverbend Consulting

April 20, 2024 • 40 mins
Kevin Lee interviews Lesley Hensell, of Riverbend Consulting. Lesley's company helps 3rd party sellers restore their accounts after a suspension, deactivation, or block. Lesley and Kevin cover a lot of ground in this interview that should be of great interest to anyone with a storefront on Amazon, including: - The many the challenges of working with Amazon, including unreasonable testing requests that make no sense. -The importan...
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