Power Moves - Marketing for Health Entrepreneurs with Lauren Powers
I’m Lauren Powers, and I get it—running a health business is no joke. Between managing patients, juggling a million responsibilities, and trying to figure out marketing, it can feel like you’re stuck spinning your wheels. That’s why I created Power Moves: Marketing for Health Entrepreneurs. This podcast is for health professionals who are ready to stop winging it and start building a business they’re proud of. Each week, I share proven strategies, real-world stories, and the tough lessons that no one else is talking about. We’ll tackle the marketing challenges holding you back and give you the tools to grow smarter, attract clients, and scale your practice without losing your sanity. If you’re ready to take charge and make some serious moves in your business, hit subscribe and join me on Power Moves. Let’s make it happen.
Episodes
What if the missing piece in your practice wasn’t another ad or AI tool but actual human connection?
In this episode of Power Moves, I sit down with my soul sister in holistic business, Michelle Fletcher, connector, community builder, and founder of The Holistic Business Network. Michelle built a thriving nationwide network of holistic practitioners using nothing but grit, grassroots energy, and old-school relationship marketing. No...
Whew—this one is close to my heart, y’all. In this episode, I sit down with my friend Will Humphreys, CEO of Virtual Rockstar, healthcare entrepreneur, and a man on a mission to free health business owners from burnout. Will shares the jaw-dropping story of how a near-fatal fall at age 17 changed the entire trajectory of his life—and ultimately led him to build and sell a physical therapy practice for nearly $10 million.
We unpack w...
Let’s talk about the silent struggle so many of you health entrepreneurs are carrying: emotional exhaustion. I sat down with emotional regulation coach and my powerhouse friend Mikki Bey, and let me tell you, this convo was a whole word. If you’ve ever felt like you’re giving everything to your patients, your team, and your business—but have nothing left for yourself—this one’s for you.
Too many of you are holding your practice toge...
I’m back! I’m joined by the incredible Victoria LaFont — a brilliant SEO strategist, content expert, and founder of The LaFont Agency. Victoria’s on a mission to help health practitioners stop wasting time, money, and energy on outdated marketing strategies and finally get found online.
In this episode, we unpack why so many health entrepreneurs are terrified of SEO, how they’re making basic mistakes, and what it actually takes to ...
Alright, y’all, let’s talk about the secret weapon that could be a total game-changer in your health business—Virtual Assistants (VAs)! I sit down with Justin Lamb, CEO of Cool Blue VA, and Dr. Carrie Lamb from the legendary Lamb Clinic to uncover how hiring highly trained medical VAs can add more time, more income, and more impact to your practice.
Too many of you are drowning in admin tasks, patient management, and operations whil...
Dr. Heavenly Kimes is a true game-changer who transitioned from dentistry to entrepreneurship while building a rock-solid personal brand. We dive into her incredible journey of building a personal brand that resonates, generating multiple income streams, and transforming her dental practice into a thriving health and wellness entrepreneurship venture.
Dr. Kimes drops golden nuggets on how to scale a business in healthcare, leverage ...
In this episode, I sit down with the trailblazing Dr. Beverly Yates, a naturopathic physician, diabetes expert, and creator of the Yates Protocol for reversing type 2 diabetes naturally. Dr. Beverly shares her incredible journey from engineering at MIT to naturopathic medicine, detailing her pivots from brick-and-mortar clinics to the world of online marketing.
We dive into her successes and challenges, including navigating economic...
Hey, besties! In this episode I sit down with the amazing Jenn Malecha, aka the Holistic Health Boss, to talk about her inspiring journey from corporate burnout to thriving health entrepreneur and business coach. Jenn shares how she transitioned from managing gyms to running her own virtual health practice, all while mastering the art of scaling through systems and automation.
From her early days of driving all over Southern Califor...
In this episode I sit down with my business partner and visionary tech leader, Bill Hanekamp, founder of Microsite and the revolutionary AI platform CRTX. Together, we explore the evolving world of health business marketing and the game-changing ways AI is reshaping how practices manage leads and connect with patients. Bill shares his decades of expertise and explains how CRTX eliminates missed opportunities and boosts efficiency f...
In this episode of Power Moves, I’m giving you the exact steps to future proof your health practice and move from surviving to thriving. I share powerful insights on short-form video, building communities, strategic email marketing, and creating multiple income streams that will keep your business secure well into the future.
Whether you're a health coach, doctor, chiropractor, or any health entrepreneur, this episode will cha...
Hey best friends, it’s Lauren Powers here with the Power Moves Health Marketing Podcast! In this episode, I’m diving into why I rebranded the show from The Bad Entrepreneur Podcast to reflect where I—and you—need to be: thriving, not just surviving.
I share why it’s time to embrace smarter strategies, future-proof your health business, and adopt actionable marketing tactics that work today. If you’re a practitioner, health coach, o...
Buckle up, besties! Today, I’m thrilled to welcome the iconic JJ Virgin into the studio. JJ is a New York Times bestselling author, a powerhouse entrepreneur, and the founder of the Health Biz Growth Collective. In this episode, she’s dropping wisdom bombs on how to scale your health business beyond your wildest dreams. We dive into everything from turning bad business decisions into teachable moments to building a scalable, resili...
Hey besties! In this episode I’m dropping pure gold on one of the most powerful tools in your marketing arsenal: lead magnets. We’re talking about how to create lead magnets that not only attract your ideal patients but also convert them into loyal clients.
I share some hard lessons from my early days (like losing thousands by giving away too much for free!) and give you actionable strategies to turn freebies into money-making asset...
Hey besties! Today, I’m beyond excited to welcome the one and only Dr. Phyllis Pobee. She’s not only triple board-certified but also a total trailblazer in DNA-based weight loss! Dr. Phyllis just closed her clinic to go all-in with her online program, GeneLean 360, where she helps women lose weight and reach their health goals based on their unique genetics.
In this episode, Dr. Phyllis dives into her decision to leave brick-and-mo...
In this episode I’m breaking down the latest trends in paid advertising for health entrepreneurs. We’re diving into what’s working now, what’s outdated, and where ads are heading for business owners like you in the health space. From maximizing your ROI on video ads across TikTok, LinkedIn, and YouTube to understanding why static ads just aren’t cutting it anymore, I’m here to help you avoid the same costly mistakes I made in my ea...
Today, I’m sitting down with Dr. Fallon Patel, an incredible optometrist who’s taken her business from one location to FIVE successful practices! If you’ve ever wondered how to scale your health business while juggling family life, this episode is for you.
Fallon shares how her passion for optometry started when she was just 16, inspired by a blue suede suit (yep, you read that right!), and how she bet on herself time and time again...
Today we’re talking about the critical components that can take your practice to new heights by mastering the mindset for success. Whether you're a health coach, chiropractor, doctor, or any kind of wellness entrepreneur, we’re diving into why the person you are today won’t get you to where you need to go.
I’m serving up hard truths on embracing discomfort, letting go of perfectionism, and learning how to lead with confidence. ...
Hey y'all! Today’s guest is none other than Dr. Lisa Lewis, a powerhouse in naturopathic medicine with over two decades of experience in hormone health, stress management, and program development.
Dr. Lisa gets real about how she scaled her business, mastered the art of selling programs, and tackled the private labeling game—all while staying true to her passion for healing. From navigating the mindset shifts required to sell y...
Hey besties, I’m back! Today, we’re diving into the booming world of holistic and alternative health practices and, more importantly, how you can thrive in this space with cutting-edge marketing strategies.
We talk about why traditional marketing just doesn’t cut it anymore and how you need to use personalized, omni-channel marketing to reach your ideal audience. I’m serving up insights on everything from consumer trends in alternat...
Power Moves: Marketing for Health Entrepreneurs is the ultimate podcast for health professionals ready to scale smarter, market boldly, and dominate their niche. Each episode delivers cutting-edge strategies, expert advice, and actionable insights tailored to help health practitioners and entrepreneurs amplify their message, attract clients, and grow their business with confidence.
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