Power Moves - Marketing for Health Entrepreneurs with Lauren Powers

You’re not building a course, you’re building a company. And if you're serious about reaching people online, you need to think like a business owner from day one.

After working with thousands of health entrepreneurs, I’ve seen the same pattern repeat itself; brilliant practitioners pouring energy into perfecting their program while avoiding the real work of visibility and marketing. Whether you’re a naturopath, coach, or MD, th...

If you’ve been asking, “What’s actually worth my time right now?” when it comes to marketing your health business, this episode is for you. Between TikTok Shop, user-generated content, AI tools, and connected TV ads, it’s easy to get overwhelmed by all the options. I’m cutting through the noise to tell you exactly what’s working in Q2 of 2025 and what’s not.

I break down how boutique wellness brands and cash-based practices can lean...

You don’t have a pricing problem. You have an irresistibility problem.

In this episode, I’m breaking down why your $297 course, or any low-ticket digital offer, isn’t flying off the shelves. And no, bestie, it’s not because it’s “too expensive.” It’s because it lacks the kind of transformation that makes people pull out their wallets. I’ve seen this with so many of my health entrepreneur clients who are smart, talented practitioners...

What if the reason your masterclass isn’t converting has nothing to do with your slides or your tech, and everything to do with how you’re selling? In this episode, I’m breaking down what no one tells you about those webinars and masterclasses that fall flat.

I’m giving it to you real: most healers and health pros were never taught to sell, and that’s exactly why so many of your offers miss the mark. If you’ve been following that ou...

Are you unknowingly sabotaging your own marketing? In this episode, I’m calling out the top three mistakes I see health entrepreneurs make that are flat-out killing their growth. I’ve been behind the scenes of hundreds of practices, and let me tell you, these issues are everywhere, and totally fixable.

Whether you're scaling or just trying to get out of a marketing rut, this episode is your wake-up call. I’m sharing real talk o...

What if the real opportunity in your practice isn’t in learning more procedures, but in learning how to run a smarter business?

In this episode, I’m joined by my longtime friend and entrepreneurial badass Dr. Jonathan Theis. You’ll hear how he went from hands-on dentistry to leading multiple practices, building a full arch buying group, and launching a patient-focused credit repair solution designed to help private practice docs sta...

What if the very thing you're running from — chronic illness, burnout, failure — could actually be the catalyst for your purpose?

In this raw and powerful episode, I sit down with my brilliant and resilient friend Sinclair Kennally, founder of Detox Nation, traditional naturopath, and root cause resolution expert. Sinclair is one of the fiercest health entrepreneurs I know. From living on five dollars a day and surviving debili...

What if the missing piece in your practice wasn’t another ad or AI tool but actual human connection?

In this episode of Power Moves, I sit down with my soul sister in holistic business, Michelle Fletcher, connector, community builder, and founder of The Holistic Business Network. Michelle built a thriving nationwide network of holistic practitioners using nothing but grit, grassroots energy, and old-school relationship marketing. No...

Whew—this one is close to my heart, y’all. In this episode, I sit down with my friend Will Humphreys, CEO of Virtual Rockstar, healthcare entrepreneur, and a man on a mission to free health business owners from burnout. Will shares the jaw-dropping story of how a near-fatal fall at age 17 changed the entire trajectory of his life—and ultimately led him to build and sell a physical therapy practice for nearly $10 million.

We unpack w...

Let’s talk about the silent struggle so many of you health entrepreneurs are carrying: emotional exhaustion. I sat down with emotional regulation coach and my powerhouse friend Mikki Bey, and let me tell you, this convo was a whole word. If you’ve ever felt like you’re giving everything to your patients, your team, and your business—but have nothing left for yourself—this one’s for you.

Too many of you are holding your practice toge...

I’m back! I’m joined by the incredible Victoria LaFont — a brilliant SEO strategist, content expert, and founder of The LaFont Agency. Victoria’s on a mission to help health practitioners stop wasting time, money, and energy on outdated marketing strategies and finally get found online. 

In this episode, we unpack why so many health entrepreneurs are terrified of SEO, how they’re making basic mistakes, and what it actually takes to ...

Alright, y’all, let’s talk about the secret weapon that could be a total game-changer in your health business—Virtual Assistants (VAs)! I sit down with Justin Lamb, CEO of Cool Blue VA, and Dr. Carrie Lamb from the legendary Lamb Clinic to uncover how hiring highly trained medical VAs can add more time, more income, and more impact to your practice.

Too many of you are drowning in admin tasks, patient management, and operations whil...

Dr. Heavenly Kimes is a true game-changer who transitioned from dentistry to entrepreneurship while building a rock-solid personal brand. We dive into her incredible journey of building a personal brand that resonates, generating multiple income streams, and transforming her dental practice into a thriving health and wellness entrepreneurship venture.

Dr. Kimes drops golden nuggets on how to scale a business in healthcare, leverage ...

In this episode, I sit down with the trailblazing Dr. Beverly Yates, a naturopathic physician, diabetes expert, and creator of the Yates Protocol for reversing type 2 diabetes naturally. Dr. Beverly shares her incredible journey from engineering at MIT to naturopathic medicine, detailing her pivots from brick-and-mortar clinics to the world of online marketing.

We dive into her successes and challenges, including navigating economic...

Hey, besties! In this episode I sit down with the amazing Jenn Malecha, aka the Holistic Health Boss, to talk about her inspiring journey from corporate burnout to thriving health entrepreneur and business coach. Jenn shares how she transitioned from managing gyms to running her own virtual health practice, all while mastering the art of scaling through systems and automation.

From her early days of driving all over Southern Califor...

In this episode I sit down with my business partner and visionary tech leader, Bill Hanekamp, founder of Microsite and the revolutionary AI platform CRTX. Together, we explore the evolving world of health business marketing and the game-changing ways AI is reshaping how practices manage leads and connect with patients. Bill shares his decades of expertise and explains how CRTX eliminates missed opportunities and boosts efficiency f...

In this episode of Power Moves, I’m giving you the exact steps to future proof your health practice and move from surviving to thriving. I share powerful insights on short-form video, building communities, strategic email marketing, and creating multiple income streams that will keep your business secure well into the future. 

Whether you're a health coach, doctor, chiropractor, or any health entrepreneur, this episode will cha...

Hey best friends, it’s Lauren Powers here with the Power Moves Health Marketing Podcast! In this episode, I’m diving into why I rebranded the show from The Bad Entrepreneur Podcast to reflect where I—and you—need to be: thriving, not just surviving. 

I share why it’s time to embrace smarter strategies, future-proof your health business, and adopt actionable marketing tactics that work today. If you’re a practitioner, health coach, o...

Buckle up, besties! Today, I’m thrilled to welcome the iconic JJ Virgin into the studio. JJ is a New York Times bestselling author, a powerhouse entrepreneur, and the founder of the Health Biz Growth Collective. In this episode, she’s dropping wisdom bombs on how to scale your health business beyond your wildest dreams. We dive into everything from turning bad business decisions into teachable moments to building a scalable, resili...