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July 10, 2025 16 mins

When Penske Logistics set out to build a training curriculum for operations managers, they decided to go beyond eLearning and job aids—they added a powerful new tool: internal podcasts. Pat Schneider, Senior L&D Consultant at Penske Logistics shares how his team uses podcasts to bring authentic leadership voices to the forefront of learning. 

 

Show Notes: Penske Logistics is using storytelling to connect daily tasks with strategic goals. Pat Schneider shares how podcasting is reshaping learning at his company and how others can use this tool to educate learners. 

  • Podcasts Fill the Strategy-Tactic Gap: Podcasts offered Penske Logistics a way to connect high-level strategic themes to day-to-day operational tactics—complementing eLearning and job aids.
  • Authenticity Drives Engagement: Informal, conversation-style podcasts made leadership insights more relatable and encouraged repeat listening from learners.
  • Pre-Interviews Build Rapport and Quality: Conducting pre-recording interviews helped guests feel at ease, ensured technical readiness, and fostered authentic discussion.
  • Metrics and Feedback Matter: The Penske Logistics team uses listener analytics and learner feedback to refine their content, improve engagement, and track success.
  • Put Learners First: From topic selection to guest preparation, every decision is grounded in learner needs—ensuring relevance and impact.

Powered by Learning earned Awards of Distinction in the Podcast/Audio and Business Podcast categories from The Communicator Awards and a Gold and Silver Davey Award. The podcast is also named to Feedspot's Top 40 L&D podcasts and Training Industry’s Ultimate L&D Podcast Guide.

Learn more about d'Vinci at www.dvinci.com.
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