August 25, 2025 • 43 mins
Podcast guesting is one of the fastest ways to build trust and grow your audience - especially with these tips!
Today I'm chatting with Podcast Guesting Coach Candice Dudley, who helps entrepreneurs just like you get booked on shows that put you in front of warm, aligned audiences who want to hear what you have to say.
We talk about how podcast guesting isn’t just about visibility - it’s about connection. It’s about getting in the right rooms, building real relationships, and making it ridiculously easy for people to say “Yes, I want to work with her!”
Inside this convo, you’ll learn:
- How to know if you're ready to be a podcast guest (HINT: perfection not required)
- The biggest mistakes people make when pitching themselves as a guest
- The secret to getting booked on shows that lead to real results (not just downloads)
- Exactly what to do to have hosts saying, "She was an AMAZING guest!"
- How podcast guesting builds trust faster trust than most other forms of marketing
Whether you’re brand new to pitching or you’ve done a few interviews and want to tighten up your strategy, Candice breaks it all down in a way that’s clear, doable, and totally human.
Mentioned In This Episode:
Other Links & References:
- Wanna make some connections that lead to podcast guesting and other amazing opportunities? Join us at our next PWR Virtual Speed Networking Event!
- For even deeper connections, better support and faster business growth, check out the Powerful Women Rising Community!
- Get Candice's Free Guesting Started Guide and her Podcast Guesting Tracker!
- Learn more about Candice, her podcast and her Podcast Guesting Accelerator HERE!
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.
Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME
She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hello Candice, Welcome to the Powerful Woman
Rising podcast.
Speaker 2 (00:05):
Hi Melissa.
I'm super excited to dive inand talk about all this today.
Speaker 1 (00:09):
Yes, me too.
Do you ever feel like a lot ofpressure when you are a podcast
guest?
And you're talking aboutpodcast guesting, You're like
don't screw it up.
Speaker 2 (00:17):
Sometimes because people are probably really
expecting you to be well-spokenand never say um, and you're
probably not going to get that.
But that's okay.
I like to keep it real, so it'sall good.
Speaker 1 (00:29):
I love that.
We're all about keeping it realand authenticity over
perfection, so it's all good.
We know that you know whatyou're talking about.
So before we dive into the goodstuff, tell us a little bit
about you and how you got tothis point.
Speaker 2 (00:43):
Sure, well, I was a teacher actually for 13 years
and I've been out of theclassroom now for three years.
I started my podcast four yearsago while I was still teaching.
I was just having my third baby.
It kind of backed back to backand was really feeling kind of
isolated alone, like my journeywasn't being talked about and I
kind of gotten into personaldevelopment at the time had this
(01:05):
nudge for about a year like Ijust want to start a podcast.
I just I don't know why, Idon't know the ins and outs Did
a lot of Googling, did a lot ofyou know self-teaching and one
day just started the podcast,put the baby down at nap time,
had this overwhelming feelingthat I was going to be here same
place in a year and I didn'tfeel good about that.
So I just needed to take actionand I did, and that first
(01:26):
episode is still out.
It's about starting beforeyou're ready, because that's
what I was doing.
I didn't know how to edit,didn't know anything in those
regards I do now, obviouslybeing in it four years.
But I birthed my own podcastthat way and in the last four
years there's been a lot ofpivots.
Obviously, I left the classroom, tried a lot of different
things in business in the lastyear and a half.
It's really settled intopodcast guesting.
(01:48):
It really aligns with thingsthat are really important to me.
I felt seen listening to otherpodcasts and that's what I hoped
my podcast would do is helpother women especially, feel
seen.
So I love the ripple effectthat podcasts can give us as
female entrepreneurs, as acommunity like that a voice and
then allow someone listening tofeel so seen like oh, she gets
(02:10):
me, I'm not alone.
That feeling I know frompersonal experience, can really
change the course of your lifeand create such huge ripple
effects.
So that's where my heart lies,that's where I'm at.
Speaker 1 (02:32):
So pairing that four years of hosting with a lot of
guests and experience, blendingit together as a tool to help
women grow their own businessthrough speaking on other
people's podcasts, with people,even though you feel like you're
having a one-sided conversation, right Like even when I do solo
episodes, like I still feellike and sometimes I will say
like hi, how are you guys, how'sit going today?
And I'm like I don't know whatthe answer is, but I hope that
(02:57):
you're doing good.
And just like the way that youcan connect with people who are
listening in such anon-traditional way, I think is
really fun, both as a host andas a guest.
Yes, I think is really fun bothas a host and as a guest.
Speaker 2 (03:03):
Yes, it's so much deeper when people can hear your
voice.
So many podcasts now are addingthat video aspect or posting
snippets of it on social media.
So it's just this you know,almost this fast pace like
speeds up the process of someonereally getting to kind of feel
your vibe and know you on adeeper level than it takes you
know much longer sometimesthrough social media and
(03:25):
pictures and things like that.
So I love that part too.
It kind of builds a communityso much quicker.
Speaker 1 (03:29):
Yeah, absolutely so.
The first thing I want to askyou is, when it comes to podcast
guesting for entrepreneurs, whoshould be doing it and who
should not be doing it?
Speaker 2 (03:42):
Oh, I love this question because there are
things that if you're not readyto do yet, like sharing the
episode or feeling superconfident in your business, your
offers, feeling really embodiedin your business If you don't
feel that yet, you may not beready for podcast guesting
Although for me, there was alittle bit of trial and error
(04:02):
where doing a couple ofguestings before I had all that
figured out helped me get towhere I was going.
So I don't want to say likedon't do it.
But if you feel frustrated withthe algorithm, you keep feeling
like you don't know if it'sworking and you're sick of
social media.
Or maybe your social media isokay but you just wish you had
more control and things likethat.
(04:25):
For me, there was times where Iwas like I just wish more
eyeballs would see this, like Iknow that this can help so many
people, I just need more eyes tosee it.
So I dove in with differentthings.
I saw like 30 reels in 30 dayschallenge and I just felt burnt
out from that and I feltexhausted, like I was putting
all my eggs in one basket and Iwasn't getting the increase in
(04:45):
followers of 5,000 new followersthat so many people that were
doing these challenges wereseeing, and so if you've ever
felt like that or that type ofthing didn't work out for you
either, podcast guesting mightbe a really great fit.
It's something we don't oftenthink about, especially if we
aren't in the podcasting world,because it's you don't realize
that as hosts, you and I we'relooking for awesome guests all
(05:09):
the time.
We're putting out weeklyepisodes yes, some are solo but
we're also looking for people tofill gaps that we aren't going
to talk about on our show ifwe're not the expert and we're
looking for those people to comein.
So, knowing that hosts arealways looking for guests,
that's another thing too.
And so you want to jump in anddo podcast guessing when you
(05:30):
feel that I wish more eyes wouldsee this.
I just want to be in front of awarm market, because when you
find the alignment and we cantalk about the strategy and
finding that those pieces thatare part of my system in a
little bit, but when you makesure the show is aligned, like
we have female entrepreneurship,like we have a lot of things
that match that, that's going toput us in front of a warm
(05:51):
audience instead of maybe peoplegoing to social media,
scrolling past your reel, thingslike that.
So if you think about themindset piece too, when people
go to podcasts they're usuallyready to learn something or they
are in a different mindset thanwhen, at the end of the day, I
go to social media to scroll anddetach and just check out.
(06:11):
So it's a very different vibegoing from one platform to the
other.
So hopefully that answers thequestion, but it's definitely
for a lot of people because ofhow many kinds of podcasts there
are.
There are shows for you, Iguarantee it.
But if you don't feel confidentin your offer yet speaking
about it, that's maybe not thebest choice.
(06:32):
So that would be my take onlike who it's not for yet, not
that it's not for you, but yet.
But if you feel reallyconfident in that offer, this is
a great thing to add to yourplate.
Speaker 1 (06:45):
Yeah, so good, gosh.
There's so many things that yousaid that if you feel really
confident in that offer, this isa great thing to add to your
plate.
Yeah, so good, gosh.
There's so many things that yousaid that I want to touch on
and go back to.
So one of them I think it wasthe very first thing that you
said was maybe you're not readyfor podcast guesting if you are
not willing to share yourepisode.
Speaker 2 (06:59):
Yes, let's say that louder for the people in the
back.
Yes, and I get it.
Sometimes things happen.
You didn't check for alignment,maybe you didn't listen to
their show.
You got invited on, you saidyes, you showed up and you were
like I do not vibe with thishost.
This is not good, I can't sharethis.
I don't believe in what they'retalking about Because you
didn't follow my system or anysystem.
(07:23):
Part of it is doing yourhomework.
You need to listen to theirshow.
You have to check for thatalignment.
It's a waste of time if youdon't and then you're going to
burn bridges because now you'renot going to share that episode.
You and I know as hosts thatdoes not feel good when people
do not do that.
Because a guest episode from ahost perspective especially if
you're running your own editingand all that it is way more time
(07:45):
consuming to schedule, to edit,to get things ready, media
stuff ready, to put on socialmedia, emails, things like that,
than it is to just do a soloepisode.
So knowing that you have to goin expecting to share it, that's
the fun part too.
Or you're not confident enoughin what you said, which now
that's a mindset thing, orthat's some practice in your
speaking and things like that.
(08:07):
But yeah, you need to be readyto share the episode, or don't
say yes.
Speaker 1 (08:12):
Yeah, that's such a good one, and I also want to
talk about a little bit what yousaid about how you have to be
in a space where you feelconfident about your offer, and
correct me if I'm wrong, but Iwould say that doesn't
necessarily mean that you haveto be in a space where you feel
100% confident as a podcastguest, right?
Speaker 2 (08:30):
Absolutely.
You're probably not going tofeel like that.
I can remember hitting recordon the first episode and then
hitting publish, having notedited.
I can remember my firstguesting experience being super
nervous.
But the thing to know is, ashosts, we want you to do well,
we are cheering you on, we'rethere to catch you, we want it
to sound good, it's our show,we're going to publish the
(08:53):
episode.
So we are on your team and soyou need to know that, going in,
you also should feel totallysecure in that.
It's just a very controlledenvironment.
We get to set up where we want.
We book the time when it fitsbest in our schedule.
There's a lot of really greatpieces.
It's very different thanspeaking on a live stage.
(09:14):
I've done that too.
That doesn't light me up, thatdepletes my energy so bad.
But this kind of thing becauseI'm an introvert one-on-one.
So just because you think youmight be shy introverted, I am
too this can still be a reallysafe space, a very empowering
space to use your voice as yourdriving tool in your business.
(09:36):
It also when you speak aboutyour business, your offers and
what you do over and over, youget better at it and I've
noticed in my clients and myself, social media emails to my
people those all really getbetter and better because you're
honing that message, becauseyou're going to listen to the
episode and you're going to findlittle things that I should
have said this just do it withsome grace and not so much judgy
(10:02):
judgerton energy and just whatcan one thing I can do better
next time and do that and shiftand adjust and you're going to
get better, and so that's goingto ripple throughout your
business too.
Speaker 1 (10:13):
Yeah, absolutely.
I think this is making me wantto go back and listen to like
the first podcast episode I everdid of my own, which was like
two podcasts ago, and I justthink it's so interesting to
listen to, like the very firstones, and I Like not have that
expectation of yourself that youare going to sound like Candice
(10:33):
or you're going to sound likeme.
And I read this book once.
I wish I could remember what itwas called, but it was about
social anxiety and it waswritten by a psychologist who
worked with people who hadsocial anxiety.
And she said people always cometo me and they say I want you
to help me get rid of my anxietyso that I can go live my life.
And she said it's actually theopposite.
(10:53):
You have to go live my life.
And she said it's actually theopposite you have to go live
your life in order to get rid ofyour social anxiety.
And I keep thinking about thatwith this too.
It's like if you wait till youget to the point where you are
like a hundred percent confidentin your ability to like say
everything perfectly and crushit as a podcast guest, you're
probably never going to be apodcast guest.
Speaker 2 (11:12):
Absolutely, and you will also not have put the reps
in to get to the level that youexpect yourself to be at.
Right, you have to be okaybeing a beginner walking into
the arena, knowing that thereare people that are going to
connect with you.
They have not connected withanybody else.
They are looking for you andthey're going to be so excited
to meet you where you're at.
If you don't let yourself be abeginner, you can't ever get to
(11:35):
that level.
So I always tell my clients tooone it's okay to ask the host if
they edit.
Most do.
It's a very different vibe ifyou know they don't and you've
got to go straight through.
But even that that's okay,because then their style is
having a real conversation, veryauthentic, very laid back.
But if you're listening tosomething that has no ums, no
stumbles, no filler words,either that person has put in a
ton of reps in the speakingcategory or someone is doing
(11:58):
editing.
So you kind of we listen to verypolished things often and so we
need to sort of give ourselvesa lot more grace and let
ourselves get out there, becauseyou don't get to walk in and be
this professional speaker ifyou've never done it, and that's
okay.
Like I said, there's peoplethat want you.
They're not.
They haven't connected with me,they haven't connected with
(12:18):
with Melissa, so they're waitingfor you and I trust that in my
whole being.
And I think most entrepreneurshave to kind of have that blind
trust because otherwise what are?
What are we doing if we don'ttrust that there's people out
there that need us as we are?
Speaker 1 (12:34):
Yeah, absolutely.
So what we're going to talkabout today in terms of podcast
guesting, I think is relevant topeople who are wanting to get
into podcast guesting, but alsopeople who are already doing it
but maybe not getting theresults that they want or they
don't know if they're doing it.
Quote, unquote right, so let'stalk first about like, what
should we be talking about?
Like, I have all of thesethings that I could talk about.
(12:57):
So how do I know, when I'mlooking for a podcast to guest
on, what to say when they'relike, what do you want to talk
about?
Speaker 2 (13:06):
Absolutely so.
The first step that I have isclarifying your niche topics,
just picking out and I help youdo this in my guesting
accelerator, I help them come upwith these topics I say three
very specific topics in yourniche.
And how do we get there?
Well, we gotta do some thinking, we gotta do a little pause
(13:27):
before we jump in.
If we don't do this step,there's no point, I think, in
searching for podcasts, inpitching yourself, because
you're going to come off with.
Probably you've seen on threadswhere people post, I have a goal
to guest on 25 podcasts thisyear.
Who wants me?
And as a host, I'm going tokeep scrolling because, while I
might also have the same goaland I'm excited for you, I don't
(13:47):
know what you want to talkabout.
That's not giving me any value.
And, as a host, I need to knoware you going to talk about?
That's not giving me any value.
And, as a host, I need to knoware you going to bring value to
my show?
That's my only concern, becausemy audience, that's what I'm
protecting as a host.
So, um, starting off with those, those niche topics, one
question you can ask yourself isif you had to guest on a
(14:08):
podcast tomorrow and there's notime to prepare what comes to
mind that you're like this wouldbe it.
This is what I would go off of.
There's something there.
That speaking topic is there.
The other thing that you can dois a lot of us have offers or a
free offer of some sort and youcan think about what is in
there as a speaking topic,because hopefully your free
(14:29):
offer has some alignment withyour paid offer and your dream
client signing right.
And if that's there, there's aspeaking topic in there, or two,
and so we want to get reallyspecific as to who that's for.
It's going to help a host sayyes to you so much faster.
It also means that you're goingto possibly get no's quicker as
(14:49):
well, but I think that's agreat thing, because to me, what
it shows is you are dialed inon what you talk about and what
you're passionate about.
If we don't do this step, whatcan happen is you get on a show
they might start throwingquestions that you aren't
prepared for.
It's not in your niche.
So now you feel uncomfortable.
You feel like you're stumblingand don't know what to say
(15:10):
because they're asking youthings that aren't what you're
an expert in, and then peopleget done with the episode, they
come over to your social media,they come to follow you and that
page is totally different thanwhat you ended up talking about
because you didn't do thesesteps.
So I have two pillars andthat's a streamlined system and
value led.
So that's kind of whateverything falls back to in my
system and my process.
So again, that first piece ofthat niche topic it's vital and
(15:34):
we have to look at those thingsin order to do anything else.
But once you have that, onceyou get those, you can start the
pitching, you can start lookingfor podcasts.
All of that because that isyour navigation.
That's how you know what'saligned, what's not aligned,
where you fit.
That's how a host is going toidentify right away yes, I need
this topic on my show and that'sjust.
(15:56):
Yeah, that's your first step.
You don't do anything untilyou've done that.
Speaker 1 (16:01):
Yeah, and I think the part about being very niche,
specific is important, because Ithink sometimes people think
that the more broad I mean we dothis with business too right we
think the more broad the peoplethat we help and the things we
help them with, the more likelywe're gonna get customers and
clients.
And I think I see people dothis a lot when they apply to
(16:22):
guests on the Powerful WomenRising podcast is they think if
they have a more broad topic,it's gonna apply to everyone and
it's gonna work for everypodcast and that's actually a
good thing.
And for me it's like I get somany that are like I can talk
about how to build your businessin a way that feels aligned.
(16:43):
I can talk about, you know, themoney mindset issues that are
stopping you from making money,like there's a handful of ones
that are basically like over andover the same variation of the
same thing, and I generallydon't look past that title,
right, because I mean I've got Ithink I've got 168 applications
right now to go through and soI need a way to narrow it down
(17:05):
and if you sound like everybodyelse and you're going to talk
about what everybody else wantsto talk about.
That's probably not going to getyou in the door.
We're going to talk a littlebit more later about how to get
picked as a guest, but I justwanted to throw that out there
in case I forgot to later.
So you've already touched onthis a little bit, but I want to
(17:26):
kind of drill in more on if I'mready to podcast guest.
I know what I want to talkabout.
How do I go about finding theright shows to be a guest on?
Speaker 2 (17:38):
Absolutely.
So I do this for my clients atstep two, handpicking the
podcast.
So if you were to do ityourself, this could be a
time-consuming thing because somany people that come to me
they're like I went to search onApple and Spotify and when I
search I just get these hugename podcasts and I'm not
looking to guest on these bigproduction podcasts.
I'm looking for shows likeyours, independent podcasters,
(18:01):
and they can be hard to findbecause they're not going to
come up in search engines,that's true.
So I'll give you the insidescoop.
So I have a tracker and I cansend this.
We can link it in the shownotes.
I have a tracker you guys canhave, Because if you do this,
you're going to want to keepsome sort of a system, but you
go to a smaller show.
(18:21):
So if you're listening toMelissa's show and I don't mean
to say yours is small, I justmean that it's not, like you
know, have celebrities andthings like that on it.
Speaker 1 (18:32):
Okay, yes, you know, have celebrities and things like
that on it.
Speaker 2 (18:35):
Okay, yes, in a lot of ways I'm not Joe Rogan, thank
you.
Thank you, that's what I wastrying to say.
So you're listening toMelissa's show and you see that
she has other guests on.
They might have their ownpodcasts, as do I.
So then, if you're aligningwith Melissa, maybe you're
aligning with me.
You hop over to my podcast, theBetter Brave Podcast.
You'll find that I also haveguests that have their own shows
.
So it becomes kind of thisbreadcrumb trail and what I do
(18:59):
is I find that for people and Ilisten and I utilize my network
of four years of hosting andguesting that I already have
contacts.
But you can do this.
Right, I started at zero.
But for those that want thingssped up, want to not add all
that to their plate, there'speople like me that do that.
Right, I started at zero.
But for those that want thingssped up, want to, you know, not
add all that to their plate,there's people like me that do
that.
But that's kind of where youcan go and I say you know you
(19:19):
don't need to listen to everyepisode they have, but you do
need to, you know, read theirshow description, listen to
their intros, get some soloepisodes of theirs under your
belt, you should be able to tellpretty quickly if there's some
alignment and there should be.
And that doesn't mean that youshould be the same person.
Obviously you're not going toguest on their show.
If you are, there's no point.
They can just talk about it.
But something should matchright.
(19:42):
There should be a value, amission, something that's in
common.
That's going to give you thatconnection.
When you don't have that, that'swhen it's kind of a waste of
time, that's when people say,well, this isn't working for me,
yeah, because we're not doingthe system, we're not looking
for the alignment.
That piece is vital.
That's where you're going to beable to get in front of those
(20:05):
warm audiences, because the hosthaving someone on your show,
you know as a host, it's likeborrowing their credibility and
trust that they built with theaudience, because we don't just
let anyone come on our shows.
Right, we have this, this yousaid you have 168 people waiting
to be on your show and you'veonly allowed however many this
year to be on.
So the listeners know that, andso when you have someone on,
(20:26):
it's like vetting them.
And that's what I mean bygetting in front of a warm
audience.
You're in front of people whoprobably are already interested
in what you're doing becausethey already follow Melissa's
show and now they're excited tohear what she brings on because
they're already aligned with her.
So we get to speed up that know, like and trust factor so fast.
(20:46):
So sometimes people think ofpodcasting as a long game, and
it is in a lot of sense, youknow, because it's evergreen
content, it's out there for solong, it's searchable and it can
be found for so much longerthan social media.
But I also think it's reallyfast because it's not just
someone scrolling your socialmedia, maybe hitting follow,
(21:07):
maybe not hanging around formonths.
Possibly someone could takeaction immediately from watching
a show and come over and booksomething with you because they
just felt like you spoke to themand that they already know that
the host is vetting them andmaybe they really love the host.
So I have a client, kelly, andshe comes to mind and she's got
(21:29):
about 1,500 people on Instagramand she's got about 1,500 people
on Instagram Not a bigfollowing, but she worked with
me, had a goal of guesting onsix shows for the year.
She did eight in a week and wasbooked out through summer.
So it can be really fast whenyou do the system right, when
you do your niche topics, checkfor alignment.
That's that homework piece withthe podcast.
(21:51):
So that's really important todo in order for it to kind of
convert for you or bring you newpeople into your neck of the
woods.
Yeah, absolutely.
Speaker 1 (22:04):
I think the part about listening to an episode or
two before you apply to be aguest is really important and I
think, as I, I was, as I waslistening to you talk, I'm like
I know for me as a host, it'simportant to me that they've
listened because I want to knowthat they vibe with the style
right.
This isn't like super rehearsed.
(22:24):
Sometimes I have no idea what'sgoing on and I'm like wait, who
are you?
What are we talking about?
Like, and I need you to be okaywith that.
I'm very much about being humanand that's not the vibe for
some people.
But I also think, as you said,it's really important for you,
as the guest, to have listenedto it, because that's how you
make sure that it actually issomewhere that you want to be
(22:47):
showing up.
It actually is someone that youwant to be aligned with and you
know, maybe you look throughthe other people that they've
had on the podcast and you'relike ew, ew, no, don't like her
hate everything he stands for,right, so maybe that's also not
the show for you.
So a lot of reasons to do thatwork beforehand.
(23:08):
I actually ended up I don'tknow if this was before or after
you applied to be a guest, butI ended up adding something on
my application for guests thatwas all the way at the bottom of
like this will be.
I put like this will be a goodfit for you If this.
It won't be a good fit for youIf this.
Please listen to an episode.
First blah, blah, blah, and thenall the way at the bottom, I
said if you've read this far,please tell me.
(23:30):
Somewhere in I'm telling you,of those 163 applications I
currently have, I maybe know 15of their favorite fruits and it
sounds really silly, but I didit intentionally because if
you're not going to take thetime I mean it's not long, it
(23:51):
literally would take you abouttwo minutes to read it if you're
a slow reader.
But if you're not going to takethe time to read that and find
out if this podcast is a goodfit for you you're just all
about get me on as many podcastsas I can, as fast as I can then
this probably really isn't agood fit for you.
So I think that preparationpiece, and like doing your
(24:11):
research, is very important.
Speaker 2 (24:13):
Those are really good points, because that quality
over quantity is key here,because if it's just trying to
get on as many shows as you can,like you said, you got to think
what's going to happen afterthis.
It's going to be released,they're going to probably tag
you on social media, so peopleare going to be a click over
there.
You are going to be associatedwith that podcast and what
they're about.
So if that doesn't feel good toyou, that's not.
(24:36):
We don't want to just say yesto everything.
We don't want to pitchourselves to every podcast, but
it's another good segue too intopitching.
We can talk about that next oflike what goes in that, because
some of people have anapplication that we can just
fill out, but a lot of themdon't, or a lot of them aren't
going to give you that linkuntil you've talked with them or
(24:57):
sent a message.
So we can kind of talk aboutwhat goes into that too, because
I'm sure you get the emailsthat are from big companies and
they're pitching some likemine's, female entrepreneurship
and podcasting as like the maintopics, and you get a male
realtor like what we're missing,no, this is going to the spam
(25:19):
folder.
Um, so we there's a lot ofthings we can do to uh, minimize
the Factor and help you feelnot salesy and pushy, because
nobody wants to be.
You know, running theirbusiness like that yeah.
Speaker 1 (25:32):
Okay, so let's talk about can you hear anything in
the background?
Okay, I'll edit that part out,but it's like it's hailing and
it's incredibly loud and I meanI can tune it out.
But if everyone else and youwere here again, I was going to
be like, okay, let's pause for asecond.
No, I haven't heard anythingyet.
Okay, good, okay, so let's talkabout that.
(25:54):
Then let's talk about when youare pitching yourself to a show.
What do we need to do in orderto make sure that we get noticed
and give ourselves the bestchance of getting picked to be a
guest?
Speaker 2 (26:07):
Right.
Two things I think need to goin this message.
One well, first of all, skipthe email.
Send a DM if you can.
I think I've talked to too manyhosts in the last year that
we're just getting too manyemails that are bad, spelling
our names wrong, copying andpasting the title of our episode
.
Clearly haven't listened, it'sjust.
It's too icky.
(26:27):
Right now People are sendingemails Million percent.
Yes, emails are going to thejunk folder, so send the DM.
If you can do it in a voicenote, that's even more amazing,
because who's not curious enoughto be like what are they
sending me?
I need to listen to this, butthere's going to be two things
that should go in there.
Again, the value led herepillar is big in this one One.
(26:47):
Have you done your homework?
We've talked a lot about that,but I need to have like a
sentence where I know that youcan tell me something that we
match on, we mesh on.
There's a value, somethingquick where I'm like oh, they've
definitely listened, they'vechecked into this, because
that's important to me and mosthosts Our podcasts, our babies,
(27:07):
our passion projects.
We need to know that you havedone a little work.
And then the biggest part ofthis message is what value are
you going to bring to the show?
And that's those three nichetopics.
So if you've already done that,what I would say is it's very
simple.
You just say you know, I know Ican bring your listeners so
much value.
Here are three topics that Iknow I could bring that value
(27:30):
for.
You know what do you think?
And it's just as simple as that.
I get a lot of questions likewell, how long should I be
following them?
And you know I don't want acold message and I think so many
of us started offentrepreneurship or I did
anyways, and the people I knowdid in MLMs and things and we're
not in them anymore.
But they give us like a coldmessages, like a bad rap.
I don't think there's anyamount of time that has to have
(27:53):
been where you followed someone.
As long as you've done thesystem, you've listened to shows
, you've checked for thealignment and you know you can
bring value that they haven'thad a guest on before.
That's brought that topic tolife.
So if you've done all of thatand sent that to me as a host,
(28:14):
I'm going to be able to look atyour topics really quickly and
say, yeah, I got to have thatone on.
And here's another pro tip Ifyou write these niche topics in
the form of podcast episodetitles, that's another thing we
love, because I don't need tothink so hard.
I don't need to think how can Imake this work?
It's an immediate yes or it'soh, I haven't had that twist on
(28:34):
it and again get niche down inthere, like, instead of just
saying, oh, podcast guesting,you know I can talk about that.
Maybe it's podcast guesting forthe introverted female
entrepreneur Like you can go asas as deep as you want with that
.
And that kind of brings me backto another point, another
reason to listen to people'spodcasts before you guest on
(28:56):
them.
If I know that I'm going on ashow and it's all mompreneurs,
it's an easy tweak to tweak mywording and say moms and that's
going to feel better to thelistener.
So, if you, you know, listen tothe show before you send your
pitch.
But also, before you get on theshow, refresh your memory.
Listen to that, that show thatmorning or whatever, to refresh
(29:19):
your memory of, like, who areyou going to be talking to, so
that you can talk to them.
And you're not going to talkabout male entrepreneurs.
We're on a female entrepreneurlike you can just tweak things
to say she and whatever, andthat's going to go a long way
with listeners too.
But yeah, that's what goes inthat pitch is show you've done
your homework, real briefly, andthen get that value in there.
What, what value are you gonnabring?
That's all we really wanna knowas a host, and then we'll take
(29:41):
it from there.
We'll send you the link toapply or the link to book,
whatever, but and don't get hungup on the no.
I think I said this, but thisshows that you are honed in on
your message, and it goes backto that old saying it's like if
you knew you had to get to like27 no's before you got the big
break or the like, you would flythrough those 27 no's so fast.
(30:02):
So just trust the process,trust the system, um, and don't
take the no's too personally.
You also might get ghosted Like.
That happens too.
That happens to me too.
So what's like?
But life goes on Like no oneknows.
You did keep going Like.
I guess I'm like what's like?
That's not that bad.
Nothing happened, you know.
(30:23):
So shoot your shot and give ita go.
Speaker 1 (30:27):
Absolutely.
Yeah, I think to.
To go back to well, this iskind of both topics.
But to go back to the questionabout, like how to find shows
that you're a good fit for, Ihave done things like
podcastguestcom or Podmatch.
I'm still on both of those.
Obviously, that can be a littletedious, can be a lot of work.
There's a lot of podcasts and alot of podcast hosts on there
(30:49):
and a lot of podcast guests onthere, so I don't know how great
your odds are at all times, butI have had some good results
with those and I think one ofthe things that's helpful,
especially in the very beginning, is on platforms like that,
they ask you very specificquestions for your application,
like it's handled through thatplatform, so you don't have to
try to figure out what should Isay, what should I do Like, what
(31:10):
should I share with them.
They have very specific likewhat are the three key takeaways
, what are five questions thatthe host can ask you, and I
think sometimes in the beginningthat can make it a little bit
easier too.
Speaker 2 (31:21):
Right, I filled out things too on those platforms.
I just haven't I on their paidplatform, so I haven't gone all
in cause.
I, I've made it work myself.
But, yes, definitely there'sthings out there that can help
you for sure.
Yeah.
Speaker 1 (31:36):
Yeah, so is there anything?
I mean, I feel like there areso many topics like so many
subtopics to the podcastguesting question, but is there
anything that we haven't talkedabout yet that you want to make
sure that you say to anyone whois listening who is thinking
about becoming a podcast guestor someone who's been doing it
for a while, but they're like Idon't know if this is really
(31:58):
working for me.
Any parting words or wisdom?
Sure.
Speaker 2 (32:02):
I think we can talk about the meat of it when you
get on to speak.
There's three pieces and ifyou're feeling like things
aren't flowing or you're notreally seeing any new followers
or any new leads or anythinglike that one, maybe give it
more time because, like we said,there's a time factor in there
too.
But also there's three thingsthat kind of go into that.
One is your introduction.
(32:24):
Like you started off the show,tell me a little bit about
yourself.
You know you want to make thatquick, you want to have a little
story to it, but it shouldn'tbe five minutes long when the
show is a half hour.
You've now taken, you know, agood fraction of the show to
introduce yourself and that'swhat got me cut off by a host
four years ago.
So I can speak to that becauseI was so excited and I was so
thrilled and I went like lifestory spewing it out, and it's
(32:46):
like, yes, there's a ton ofpivots made and they're all
great stories.
Let the host ask you and leadyou down the right path.
Keep that intro really shortand talk about who you help now
and if those other stories comeup, that's awesome.
But that intro needs to bepretty short.
Pretty short because otherwiseit eats up too much time and we
don't get to get to the secondpart, the value that you're
(33:09):
going to bring.
That's where you're seen as theindustry leader, the expert,
because the host is looking toyou to teach on something, to
speak on something.
And if you've done the systemand you've done your niche
topics and we're in yourwheelhouse, you should be able
to passionately, excitedly, talkand answer all these questions.
And in that part, if there'sthings that you want to make
(33:30):
sure you mention, or you areworried about blanking out and
forgetting, like mom brain, ithappens to me all the time.
I thought it was pregnancybrain, but I can assure you it
never left.
So we just blank out, have somepost-it notes in front of you
with those three main things.
That's just going to put you atease too.
And then that third thing is Icall it the outro, but I'm sure
we're getting to it where you'regoing to say hey, where can
(33:50):
people follow you, like, wherecan people go?
You want to have somewhere totake them, not 50 places to take
them.
I've had clients that have fiveamazing free downloadables, but
one podcast episode is too muchto talk about.
It doesn't mean you can't havethat, but in one episode we want
one thing.
It doesn't mean you don't haveother services, you have other
offers, but we got to reallyhone it in for one podcast
(34:13):
episode because, one, we don'thave the attention spans to
listen to all that.
Two, you're going to sound morelike a generalist and so when
that host is asked later on bysomeone, hey, I need someone to
help with this, that and theother, and you're like the
people are going to come to topof your mind.
Maybe guests you've had onthose referrals are pretty
amazing, especially with yourconnection with the host,
because we've dove in deep here.
(34:34):
If we met in a coffee shop, wewould never have a conversation
like this.
So that's another powerfulnetworking piece of podcasting.
But if you talked about a bunchof different things, they're not
going to think of you and thatcould be what you're missing.
It feels scary to just narrowit down, but I have so many
things I do.
Yes, I get that, but until youget people into your neck of the
(34:56):
woods on your email list,things like that, we're not
going to show them all that.
It's just too confusing and wecan't make decisions and you're
not going to be the one to cometo top of mind to refer.
So have somewhere to send them.
That can be a quick freeresource, a downloadable.
It can be your own podcast.
It just should be somewherewhere you can get them into the
ones that have listened thiswhole episode and are still here
(35:16):
.
Like, obviously they'reinterested.
You want to bring them intoyour community?
Right, you can.
That's another ball you candrop is if you say, hey, you
know, thanks for being here,like I don't have anywhere for
you to go, because then they cannever come hang out with you.
Speaker 1 (35:31):
Yeah, that's brilliant.
I also think I'm going to givea little couple little bonus
tips, and I don't know if thisis true for every podcast host,
but there's two things that Ilove when a podcast guest does.
One is when she well, it'susually she.
I've had two men, I think threemen, on the podcast um, when
she like throws the ball back tome, right.
(35:53):
So, like, you answer a questionand you're like I'm blah, blah,
blah.
What do you see with yourclients, candice?
Right, like, like, if you helpus keep the conversation going,
we very much appreciate that.
Like, I have done interviews.
I try to keep them 25 to 35minutes, but I've had interviews
that are over an hour becauseit's just such good stuff and I
(36:14):
just can't stop.
And then I've had some that arelike 10, 12 minutes, because I
literally like ask the questionand they answer it in like a
sentence and then they stoptalking and I'm like, okay, well
, we have now gone through allof my questions and it's been
seven minutes.
Speaker 2 (36:30):
And to add to that, when like a conversation, so
when there's a natural pause, ifyou thought of something to add
while they're talking, go aheadand say oh, that's a great
point.
Let me add this, because it's aconversation going back and
forth, so I know what you mean.
You don't just want to only asthe guest.
You can only speak when you'vebeen asked a question.
Most podcasts we're having aconversation, so treat it like
(36:54):
that.
Take a big breath, relax if youcan, and just let that
naturally happen too, whetherit's you asking them questions
or speaking after they've saidsomething that you're like oh
great point.
That made me think of this too,because we love that.
That's how it flows.
Like you said, if you onlyspeak every time I ask you a
question, that can make for ashort episode, potentially, or
(37:17):
just like an awkward feeling,one that may not go over as best
as it could be.
Speaker 1 (37:22):
Yes, another thing that I really love and this is
all the more reason to do yourresearch and listen to some
episodes beforehand.
And even if it's a podcast I'velistened to, but it's been like
months and now I'm doing theinterview I'll listen to another
one or two, especially if theyseem sort of relevant to what
we're talking about the daybefore or the morning of, so
that when we're on the interviewand we're having a conversation
(37:44):
about whatever I can be like,oh, that reminds me I was just
listening to your podcastepisode where you interviewed
Candice about podcast guestingand I loved what she said about
blah, blah, blah.
Right, like the guest giving apitch for my podcast and also
telling listeners like, if youlove this, you will also love to
listen to this one.
Like that makes me so happy.
Speaker 2 (38:06):
Oh yes, I can think of people that did that on mine
and it's like pings your littleheart.
My Enneagram three loves it.
Speaker 1 (38:14):
I'm like, wow, this is not your first day, You're
the best.
I love that.
That's all such good advice.
So if people okay, now we'regoing to test you on your outro
no, we won't be grading you oranything but if people want to
know more about you they want toknow about what you do, they
want to learn more about how youcan help them get onto more
podcasts as a guest.
(38:35):
What's the best way for them toconnect with you?
Speaker 2 (38:38):
My name Candice Delly , so at Candice Delly on threads
and Instagram would be the bestplace.
Come on over, send me a DMabout this episode.
It's me behind the screen, soit's a one woman show.
You're gonna definitely reachme, but I would love to hear
what you thought, or if youthought, of a question that we
didn't answer.
Speaker 1 (39:03):
And then, if you really want to get going, you
can go ahead and download myfree guesting getting started
guide with a few more tips andthings to get you moving in the
right direction Awesome.
I will put links for all ofthose in the show notes so
people can reach out to you.
Yes, she is an actual human andshe does want to hear from you.
So go send her a message andtell her what you thought.
Tell her if you have questions.
We would love it.
Thank you so much for being aguest, candice.
This was awesome.
Thank you so much, I loved it.
Hello Candice, Welcome to the Powerful Woman
Rising podcast.
Speaker 2 (00:05):
Hi Melissa.
I'm super excited to dive inand talk about all this today.
Speaker 1 (00:09):
Yes, me too.
Do you ever feel like a lot ofpressure when you are a podcast
guest?
And you're talking aboutpodcast guesting, You're like
don't screw it up.
Speaker 2 (00:17):
Sometimes because people are probably really
expecting you to be well-spokenand never say um, and you're
probably not going to get that.
But that's okay.
I like to keep it real, so it'sall good.
Speaker 1 (00:29):
I love that.
We're all about keeping it realand authenticity over
perfection, so it's all good.
We know that you know whatyou're talking about.
So before we dive into the goodstuff, tell us a little bit
about you and how you got tothis point.
Speaker 2 (00:43):
Sure, well, I was a teacher actually for 13 years
and I've been out of theclassroom now for three years.
I started my podcast four yearsago while I was still teaching.
I was just having my third baby.
It kind of backed back to backand was really feeling kind of
isolated alone, like my journeywasn't being talked about and I
kind of gotten into personaldevelopment at the time had this
(01:05):
nudge for about a year like Ijust want to start a podcast.
I just I don't know why, Idon't know the ins and outs Did
a lot of Googling, did a lot ofyou know self-teaching and one
day just started the podcast,put the baby down at nap time,
had this overwhelming feelingthat I was going to be here same
place in a year and I didn'tfeel good about that.
So I just needed to take actionand I did, and that first
(01:26):
episode is still out.
It's about starting beforeyou're ready, because that's
what I was doing.
I didn't know how to edit,didn't know anything in those
regards I do now, obviouslybeing in it four years.
But I birthed my own podcastthat way and in the last four
years there's been a lot ofpivots.
Obviously, I left the classroom, tried a lot of different
things in business in the lastyear and a half.
It's really settled intopodcast guesting.
(01:48):
It really aligns with thingsthat are really important to me.
I felt seen listening to otherpodcasts and that's what I hoped
my podcast would do is helpother women especially, feel
seen.
So I love the ripple effectthat podcasts can give us as
female entrepreneurs, as acommunity like that a voice and
then allow someone listening tofeel so seen like oh, she gets
(02:10):
me, I'm not alone.
That feeling I know frompersonal experience, can really
change the course of your lifeand create such huge ripple
effects.
So that's where my heart lies,that's where I'm at.
Speaker 1 (02:32):
So pairing that four years of hosting with a lot of
guests and experience, blendingit together as a tool to help
women grow their own businessthrough speaking on other
people's podcasts, with people,even though you feel like you're
having a one-sided conversation, right Like even when I do solo
episodes, like I still feellike and sometimes I will say
like hi, how are you guys, how'sit going today?
And I'm like I don't know whatthe answer is, but I hope that
(02:57):
you're doing good.
And just like the way that youcan connect with people who are
listening in such anon-traditional way, I think is
really fun, both as a host andas a guest.
Yes, I think is really fun bothas a host and as a guest.
Speaker 2 (03:03):
Yes, it's so much deeper when people can hear your
voice.
So many podcasts now are addingthat video aspect or posting
snippets of it on social media.
So it's just this you know,almost this fast pace like
speeds up the process of someonereally getting to kind of feel
your vibe and know you on adeeper level than it takes you
know much longer sometimesthrough social media and
(03:25):
pictures and things like that.
So I love that part too.
It kind of builds a communityso much quicker.
Speaker 1 (03:29):
Yeah, absolutely so.
The first thing I want to askyou is, when it comes to podcast
guesting for entrepreneurs, whoshould be doing it and who
should not be doing it?
Speaker 2 (03:42):
Oh, I love this question because there are
things that if you're not readyto do yet, like sharing the
episode or feeling superconfident in your business, your
offers, feeling really embodiedin your business If you don't
feel that yet, you may not beready for podcast guesting
Although for me, there was alittle bit of trial and error
(04:02):
where doing a couple ofguestings before I had all that
figured out helped me get towhere I was going.
So I don't want to say likedon't do it.
But if you feel frustrated withthe algorithm, you keep feeling
like you don't know if it'sworking and you're sick of
social media.
Or maybe your social media isokay but you just wish you had
more control and things likethat.
(04:25):
For me, there was times where Iwas like I just wish more
eyeballs would see this, like Iknow that this can help so many
people, I just need more eyes tosee it.
So I dove in with differentthings.
I saw like 30 reels in 30 dayschallenge and I just felt burnt
out from that and I feltexhausted, like I was putting
all my eggs in one basket and Iwasn't getting the increase in
(04:45):
followers of 5,000 new followersthat so many people that were
doing these challenges wereseeing, and so if you've ever
felt like that or that type ofthing didn't work out for you
either, podcast guesting mightbe a really great fit.
It's something we don't oftenthink about, especially if we
aren't in the podcasting world,because it's you don't realize
that as hosts, you and I we'relooking for awesome guests all
(05:09):
the time.
We're putting out weeklyepisodes yes, some are solo but
we're also looking for people tofill gaps that we aren't going
to talk about on our show ifwe're not the expert and we're
looking for those people to comein.
So, knowing that hosts arealways looking for guests,
that's another thing too.
And so you want to jump in anddo podcast guessing when you
(05:30):
feel that I wish more eyes wouldsee this.
I just want to be in front of awarm market, because when you
find the alignment and we cantalk about the strategy and
finding that those pieces thatare part of my system in a
little bit, but when you makesure the show is aligned, like
we have female entrepreneurship,like we have a lot of things
that match that, that's going toput us in front of a warm
(05:51):
audience instead of maybe peoplegoing to social media,
scrolling past your reel, thingslike that.
So if you think about themindset piece too, when people
go to podcasts they're usuallyready to learn something or they
are in a different mindset thanwhen, at the end of the day, I
go to social media to scroll anddetach and just check out.
(06:11):
So it's a very different vibegoing from one platform to the
other.
So hopefully that answers thequestion, but it's definitely
for a lot of people because ofhow many kinds of podcasts there
are.
There are shows for you, Iguarantee it.
But if you don't feel confidentin your offer yet speaking
about it, that's maybe not thebest choice.
(06:32):
So that would be my take onlike who it's not for yet, not
that it's not for you, but yet.
But if you feel reallyconfident in that offer, this is
a great thing to add to yourplate.
Speaker 1 (06:45):
Yeah, so good, gosh.
There's so many things that yousaid that if you feel really
confident in that offer, this isa great thing to add to your
plate.
Yeah, so good, gosh.
There's so many things that yousaid that I want to touch on
and go back to.
So one of them I think it wasthe very first thing that you
said was maybe you're not readyfor podcast guesting if you are
not willing to share yourepisode.
Speaker 2 (06:59):
Yes, let's say that louder for the people in the
back.
Yes, and I get it.
Sometimes things happen.
You didn't check for alignment,maybe you didn't listen to
their show.
You got invited on, you saidyes, you showed up and you were
like I do not vibe with thishost.
This is not good, I can't sharethis.
I don't believe in what they'retalking about Because you
didn't follow my system or anysystem.
(07:23):
Part of it is doing yourhomework.
You need to listen to theirshow.
You have to check for thatalignment.
It's a waste of time if youdon't and then you're going to
burn bridges because now you'renot going to share that episode.
You and I know as hosts thatdoes not feel good when people
do not do that.
Because a guest episode from ahost perspective especially if
you're running your own editingand all that it is way more time
(07:45):
consuming to schedule, to edit,to get things ready, media
stuff ready, to put on socialmedia, emails, things like that,
than it is to just do a soloepisode.
So knowing that you have to goin expecting to share it, that's
the fun part too.
Or you're not confident enoughin what you said, which now
that's a mindset thing, orthat's some practice in your
speaking and things like that.
(08:07):
But yeah, you need to be readyto share the episode, or don't
say yes.
Speaker 1 (08:12):
Yeah, that's such a good one, and I also want to
talk about a little bit what yousaid about how you have to be
in a space where you feelconfident about your offer, and
correct me if I'm wrong, but Iwould say that doesn't
necessarily mean that you haveto be in a space where you feel
100% confident as a podcastguest, right?
Speaker 2 (08:30):
Absolutely.
You're probably not going tofeel like that.
I can remember hitting recordon the first episode and then
hitting publish, having notedited.
I can remember my firstguesting experience being super
nervous.
But the thing to know is, ashosts, we want you to do well,
we are cheering you on, we'rethere to catch you, we want it
to sound good, it's our show,we're going to publish the
(08:53):
episode.
So we are on your team and soyou need to know that, going in,
you also should feel totallysecure in that.
It's just a very controlledenvironment.
We get to set up where we want.
We book the time when it fitsbest in our schedule.
There's a lot of really greatpieces.
It's very different thanspeaking on a live stage.
(09:14):
I've done that too.
That doesn't light me up, thatdepletes my energy so bad.
But this kind of thing becauseI'm an introvert one-on-one.
So just because you think youmight be shy introverted, I am
too this can still be a reallysafe space, a very empowering
space to use your voice as yourdriving tool in your business.
(09:36):
It also when you speak aboutyour business, your offers and
what you do over and over, youget better at it and I've
noticed in my clients and myself, social media emails to my
people those all really getbetter and better because you're
honing that message, becauseyou're going to listen to the
episode and you're going to findlittle things that I should
have said this just do it withsome grace and not so much judgy
(10:02):
judgerton energy and just whatcan one thing I can do better
next time and do that and shiftand adjust and you're going to
get better, and so that's goingto ripple throughout your
business too.
Speaker 1 (10:13):
Yeah, absolutely.
I think this is making me wantto go back and listen to like
the first podcast episode I everdid of my own, which was like
two podcasts ago, and I justthink it's so interesting to
listen to, like the very firstones, and I Like not have that
expectation of yourself that youare going to sound like Candice
(10:33):
or you're going to sound likeme.
And I read this book once.
I wish I could remember what itwas called, but it was about
social anxiety and it waswritten by a psychologist who
worked with people who hadsocial anxiety.
And she said people always cometo me and they say I want you
to help me get rid of my anxietyso that I can go live my life.
And she said it's actually theopposite.
(10:53):
You have to go live my life.
And she said it's actually theopposite you have to go live
your life in order to get rid ofyour social anxiety.
And I keep thinking about thatwith this too.
It's like if you wait till youget to the point where you are
like a hundred percent confidentin your ability to like say
everything perfectly and crushit as a podcast guest, you're
probably never going to be apodcast guest.
Speaker 2 (11:12):
Absolutely, and you will also not have put the reps
in to get to the level that youexpect yourself to be at.
Right, you have to be okaybeing a beginner walking into
the arena, knowing that thereare people that are going to
connect with you.
They have not connected withanybody else.
They are looking for you andthey're going to be so excited
to meet you where you're at.
If you don't let yourself be abeginner, you can't ever get to
(11:35):
that level.
So I always tell my clients tooone it's okay to ask the host if
they edit.
Most do.
It's a very different vibe ifyou know they don't and you've
got to go straight through.
But even that that's okay,because then their style is
having a real conversation, veryauthentic, very laid back.
But if you're listening tosomething that has no ums, no
stumbles, no filler words,either that person has put in a
ton of reps in the speakingcategory or someone is doing
(11:58):
editing.
So you kind of we listen to verypolished things often and so we
need to sort of give ourselvesa lot more grace and let
ourselves get out there, becauseyou don't get to walk in and be
this professional speaker ifyou've never done it, and that's
okay.
Like I said, there's peoplethat want you.
They're not.
They haven't connected with me,they haven't connected with
(12:18):
with Melissa, so they're waitingfor you and I trust that in my
whole being.
And I think most entrepreneurshave to kind of have that blind
trust because otherwise what are?
What are we doing if we don'ttrust that there's people out
there that need us as we are?
Speaker 1 (12:34):
Yeah, absolutely.
So what we're going to talkabout today in terms of podcast
guesting, I think is relevant topeople who are wanting to get
into podcast guesting, but alsopeople who are already doing it
but maybe not getting theresults that they want or they
don't know if they're doing it.
Quote, unquote right, so let'stalk first about like, what
should we be talking about?
Like, I have all of thesethings that I could talk about.
(12:57):
So how do I know, when I'mlooking for a podcast to guest
on, what to say when they'relike, what do you want to talk
about?
Speaker 2 (13:06):
Absolutely so.
The first step that I have isclarifying your niche topics,
just picking out and I help youdo this in my guesting
accelerator, I help them come upwith these topics I say three
very specific topics in yourniche.
And how do we get there?
Well, we gotta do some thinking, we gotta do a little pause
(13:27):
before we jump in.
If we don't do this step,there's no point, I think, in
searching for podcasts, inpitching yourself, because
you're going to come off with.
Probably you've seen on threadswhere people post, I have a goal
to guest on 25 podcasts thisyear.
Who wants me?
And as a host, I'm going tokeep scrolling because, while I
might also have the same goaland I'm excited for you, I don't
(13:47):
know what you want to talkabout.
That's not giving me any value.
And, as a host, I need to knoware you going to talk about?
That's not giving me any value.
And, as a host, I need to knoware you going to bring value to
my show?
That's my only concern, becausemy audience, that's what I'm
protecting as a host.
So, um, starting off with those, those niche topics, one
question you can ask yourself isif you had to guest on a
(14:08):
podcast tomorrow and there's notime to prepare what comes to
mind that you're like this wouldbe it.
This is what I would go off of.
There's something there.
That speaking topic is there.
The other thing that you can dois a lot of us have offers or a
free offer of some sort and youcan think about what is in
there as a speaking topic,because hopefully your free
(14:29):
offer has some alignment withyour paid offer and your dream
client signing right.
And if that's there, there's aspeaking topic in there, or two,
and so we want to get reallyspecific as to who that's for.
It's going to help a host sayyes to you so much faster.
It also means that you're goingto possibly get no's quicker as
(14:49):
well, but I think that's agreat thing, because to me, what
it shows is you are dialed inon what you talk about and what
you're passionate about.
If we don't do this step, whatcan happen is you get on a show
they might start throwingquestions that you aren't
prepared for.
It's not in your niche.
So now you feel uncomfortable.
You feel like you're stumblingand don't know what to say
(15:10):
because they're asking youthings that aren't what you're
an expert in, and then peopleget done with the episode, they
come over to your social media,they come to follow you and that
page is totally different thanwhat you ended up talking about
because you didn't do thesesteps.
So I have two pillars andthat's a streamlined system and
value led.
So that's kind of whateverything falls back to in my
system and my process.
So again, that first piece ofthat niche topic it's vital and
(15:34):
we have to look at those thingsin order to do anything else.
But once you have that, onceyou get those, you can start the
pitching, you can start lookingfor podcasts.
All of that because that isyour navigation.
That's how you know what'saligned, what's not aligned,
where you fit.
That's how a host is going toidentify right away yes, I need
this topic on my show and that'sjust.
(15:56):
Yeah, that's your first step.
You don't do anything untilyou've done that.
Speaker 1 (16:01):
Yeah, and I think the part about being very niche,
specific is important, because Ithink sometimes people think
that the more broad I mean we dothis with business too right we
think the more broad the peoplethat we help and the things we
help them with, the more likelywe're gonna get customers and
clients.
And I think I see people dothis a lot when they apply to
(16:22):
guests on the Powerful WomenRising podcast is they think if
they have a more broad topic,it's gonna apply to everyone and
it's gonna work for everypodcast and that's actually a
good thing.
And for me it's like I get somany that are like I can talk
about how to build your businessin a way that feels aligned.
(16:43):
I can talk about, you know, themoney mindset issues that are
stopping you from making money,like there's a handful of ones
that are basically like over andover the same variation of the
same thing, and I generallydon't look past that title,
right, because I mean I've got Ithink I've got 168 applications
right now to go through and soI need a way to narrow it down
(17:05):
and if you sound like everybodyelse and you're going to talk
about what everybody else wantsto talk about.
That's probably not going to getyou in the door.
We're going to talk a littlebit more later about how to get
picked as a guest, but I justwanted to throw that out there
in case I forgot to later.
So you've already touched onthis a little bit, but I want to
(17:26):
kind of drill in more on if I'mready to podcast guest.
I know what I want to talkabout.
How do I go about finding theright shows to be a guest on?
Speaker 2 (17:38):
Absolutely.
So I do this for my clients atstep two, handpicking the
podcast.
So if you were to do ityourself, this could be a
time-consuming thing because somany people that come to me
they're like I went to search onApple and Spotify and when I
search I just get these hugename podcasts and I'm not
looking to guest on these bigproduction podcasts.
I'm looking for shows likeyours, independent podcasters,
(18:01):
and they can be hard to findbecause they're not going to
come up in search engines,that's true.
So I'll give you the insidescoop.
So I have a tracker and I cansend this.
We can link it in the shownotes.
I have a tracker you guys canhave, Because if you do this,
you're going to want to keepsome sort of a system, but you
go to a smaller show.
(18:21):
So if you're listening toMelissa's show and I don't mean
to say yours is small, I justmean that it's not, like you
know, have celebrities andthings like that on it.
Speaker 1 (18:32):
Okay, yes, you know, have celebrities and things like
that on it.
Speaker 2 (18:35):
Okay, yes, in a lot of ways I'm not Joe Rogan, thank
you.
Thank you, that's what I wastrying to say.
So you're listening toMelissa's show and you see that
she has other guests on.
They might have their ownpodcasts, as do I.
So then, if you're aligningwith Melissa, maybe you're
aligning with me.
You hop over to my podcast, theBetter Brave Podcast.
You'll find that I also haveguests that have their own shows
.
So it becomes kind of thisbreadcrumb trail and what I do
(18:59):
is I find that for people and Ilisten and I utilize my network
of four years of hosting andguesting that I already have
contacts.
But you can do this.
Right, I started at zero.
But for those that want thingssped up, want to not add all
that to their plate, there'speople like me that do that.
Right, I started at zero.
But for those that want thingssped up, want to, you know, not
add all that to their plate,there's people like me that do
that.
But that's kind of where youcan go and I say you know you
(19:19):
don't need to listen to everyepisode they have, but you do
need to, you know, read theirshow description, listen to
their intros, get some soloepisodes of theirs under your
belt, you should be able to tellpretty quickly if there's some
alignment and there should be.
And that doesn't mean that youshould be the same person.
Obviously you're not going toguest on their show.
If you are, there's no point.
They can just talk about it.
But something should matchright.
(19:42):
There should be a value, amission, something that's in
common.
That's going to give you thatconnection.
When you don't have that, that'swhen it's kind of a waste of
time, that's when people say,well, this isn't working for me,
yeah, because we're not doingthe system, we're not looking
for the alignment.
That piece is vital.
That's where you're going to beable to get in front of those
(20:05):
warm audiences, because the hosthaving someone on your show,
you know as a host, it's likeborrowing their credibility and
trust that they built with theaudience, because we don't just
let anyone come on our shows.
Right, we have this, this yousaid you have 168 people waiting
to be on your show and you'veonly allowed however many this
year to be on.
So the listeners know that, andso when you have someone on,
(20:26):
it's like vetting them.
And that's what I mean bygetting in front of a warm
audience.
You're in front of people whoprobably are already interested
in what you're doing becausethey already follow Melissa's
show and now they're excited tohear what she brings on because
they're already aligned with her.
So we get to speed up that know, like and trust factor so fast.
(20:46):
So sometimes people think ofpodcasting as a long game, and
it is in a lot of sense, youknow, because it's evergreen
content, it's out there for solong, it's searchable and it can
be found for so much longerthan social media.
But I also think it's reallyfast because it's not just
someone scrolling your socialmedia, maybe hitting follow,
(21:07):
maybe not hanging around formonths.
Possibly someone could takeaction immediately from watching
a show and come over and booksomething with you because they
just felt like you spoke to themand that they already know that
the host is vetting them andmaybe they really love the host.
So I have a client, kelly, andshe comes to mind and she's got
(21:29):
about 1,500 people on Instagramand she's got about 1,500 people
on Instagram Not a bigfollowing, but she worked with
me, had a goal of guesting onsix shows for the year.
She did eight in a week and wasbooked out through summer.
So it can be really fast whenyou do the system right, when
you do your niche topics, checkfor alignment.
That's that homework piece withthe podcast.
(21:51):
So that's really important todo in order for it to kind of
convert for you or bring you newpeople into your neck of the
woods.
Yeah, absolutely.
Speaker 1 (22:04):
I think the part about listening to an episode or
two before you apply to be aguest is really important and I
think, as I, I was, as I waslistening to you talk, I'm like
I know for me as a host, it'simportant to me that they've
listened because I want to knowthat they vibe with the style
right.
This isn't like super rehearsed.
(22:24):
Sometimes I have no idea what'sgoing on and I'm like wait, who
are you?
What are we talking about?
Like, and I need you to be okaywith that.
I'm very much about being humanand that's not the vibe for
some people.
But I also think, as you said,it's really important for you,
as the guest, to have listenedto it, because that's how you
make sure that it actually issomewhere that you want to be
(22:47):
showing up.
It actually is someone that youwant to be aligned with and you
know, maybe you look throughthe other people that they've
had on the podcast and you'relike ew, ew, no, don't like her
hate everything he stands for,right, so maybe that's also not
the show for you.
So a lot of reasons to do thatwork beforehand.
(23:08):
I actually ended up I don'tknow if this was before or after
you applied to be a guest, butI ended up adding something on
my application for guests thatwas all the way at the bottom of
like this will be.
I put like this will be a goodfit for you If this.
It won't be a good fit for youIf this.
Please listen to an episode.
First blah, blah, blah, and thenall the way at the bottom, I
said if you've read this far,please tell me.
(23:30):
Somewhere in I'm telling you,of those 163 applications I
currently have, I maybe know 15of their favorite fruits and it
sounds really silly, but I didit intentionally because if
you're not going to take thetime I mean it's not long, it
(23:51):
literally would take you abouttwo minutes to read it if you're
a slow reader.
But if you're not going to takethe time to read that and find
out if this podcast is a goodfit for you you're just all
about get me on as many podcastsas I can, as fast as I can then
this probably really isn't agood fit for you.
So I think that preparationpiece, and like doing your
(24:11):
research, is very important.
Speaker 2 (24:13):
Those are really good points, because that quality
over quantity is key here,because if it's just trying to
get on as many shows as you can,like you said, you got to think
what's going to happen afterthis.
It's going to be released,they're going to probably tag
you on social media, so peopleare going to be a click over
there.
You are going to be associatedwith that podcast and what
they're about.
So if that doesn't feel good toyou, that's not.
(24:36):
We don't want to just say yesto everything.
We don't want to pitchourselves to every podcast, but
it's another good segue too intopitching.
We can talk about that next oflike what goes in that, because
some of people have anapplication that we can just
fill out, but a lot of themdon't, or a lot of them aren't
going to give you that linkuntil you've talked with them or
(24:57):
sent a message.
So we can kind of talk aboutwhat goes into that too, because
I'm sure you get the emailsthat are from big companies and
they're pitching some likemine's, female entrepreneurship
and podcasting as like the maintopics, and you get a male
realtor like what we're missing,no, this is going to the spam
(25:19):
folder.
Um, so we there's a lot ofthings we can do to uh, minimize
the Factor and help you feelnot salesy and pushy, because
nobody wants to be.
You know, running theirbusiness like that yeah.
Speaker 1 (25:32):
Okay, so let's talk about can you hear anything in
the background?
Okay, I'll edit that part out,but it's like it's hailing and
it's incredibly loud and I meanI can tune it out.
But if everyone else and youwere here again, I was going to
be like, okay, let's pause for asecond.
No, I haven't heard anythingyet.
Okay, good, okay, so let's talkabout that.
(25:54):
Then let's talk about when youare pitching yourself to a show.
What do we need to do in orderto make sure that we get noticed
and give ourselves the bestchance of getting picked to be a
guest?
Speaker 2 (26:07):
Right.
Two things I think need to goin this message.
One well, first of all, skipthe email.
Send a DM if you can.
I think I've talked to too manyhosts in the last year that
we're just getting too manyemails that are bad, spelling
our names wrong, copying andpasting the title of our episode
.
Clearly haven't listened, it'sjust.
It's too icky.
(26:27):
Right now People are sendingemails Million percent.
Yes, emails are going to thejunk folder, so send the DM.
If you can do it in a voicenote, that's even more amazing,
because who's not curious enoughto be like what are they
sending me?
I need to listen to this, butthere's going to be two things
that should go in there.
Again, the value led herepillar is big in this one One.
(26:47):
Have you done your homework?
We've talked a lot about that,but I need to have like a
sentence where I know that youcan tell me something that we
match on, we mesh on.
There's a value, somethingquick where I'm like oh, they've
definitely listened, they'vechecked into this, because
that's important to me and mosthosts Our podcasts, our babies,
(27:07):
our passion projects.
We need to know that you havedone a little work.
And then the biggest part ofthis message is what value are
you going to bring to the show?
And that's those three nichetopics.
So if you've already done that,what I would say is it's very
simple.
You just say you know, I know Ican bring your listeners so
much value.
Here are three topics that Iknow I could bring that value
(27:30):
for.
You know what do you think?
And it's just as simple as that.
I get a lot of questions likewell, how long should I be
following them?
And you know I don't want acold message and I think so many
of us started offentrepreneurship or I did
anyways, and the people I knowdid in MLMs and things and we're
not in them anymore.
But they give us like a coldmessages, like a bad rap.
I don't think there's anyamount of time that has to have
(27:53):
been where you followed someone.
As long as you've done thesystem, you've listened to shows
, you've checked for thealignment and you know you can
bring value that they haven'thad a guest on before.
That's brought that topic tolife.
So if you've done all of thatand sent that to me as a host,
(28:14):
I'm going to be able to look atyour topics really quickly and
say, yeah, I got to have thatone on.
And here's another pro tip Ifyou write these niche topics in
the form of podcast episodetitles, that's another thing we
love, because I don't need tothink so hard.
I don't need to think how can Imake this work?
It's an immediate yes or it'soh, I haven't had that twist on
(28:34):
it and again get niche down inthere, like, instead of just
saying, oh, podcast guesting,you know I can talk about that.
Maybe it's podcast guesting forthe introverted female
entrepreneur Like you can go asas as deep as you want with that
.
And that kind of brings me backto another point, another
reason to listen to people'spodcasts before you guest on
(28:56):
them.
If I know that I'm going on ashow and it's all mompreneurs,
it's an easy tweak to tweak mywording and say moms and that's
going to feel better to thelistener.
So, if you, you know, listen tothe show before you send your
pitch.
But also, before you get on theshow, refresh your memory.
Listen to that, that show thatmorning or whatever, to refresh
(29:19):
your memory of, like, who areyou going to be talking to, so
that you can talk to them.
And you're not going to talkabout male entrepreneurs.
We're on a female entrepreneurlike you can just tweak things
to say she and whatever, andthat's going to go a long way
with listeners too.
But yeah, that's what goes inthat pitch is show you've done
your homework, real briefly, andthen get that value in there.
What, what value are you gonnabring?
That's all we really wanna knowas a host, and then we'll take
(29:41):
it from there.
We'll send you the link toapply or the link to book,
whatever, but and don't get hungup on the no.
I think I said this, but thisshows that you are honed in on
your message, and it goes backto that old saying it's like if
you knew you had to get to like27 no's before you got the big
break or the like, you would flythrough those 27 no's so fast.
(30:02):
So just trust the process,trust the system, um, and don't
take the no's too personally.
You also might get ghosted Like.
That happens too.
That happens to me too.
So what's like?
But life goes on Like no oneknows.
You did keep going Like.
I guess I'm like what's like?
That's not that bad.
Nothing happened, you know.
(30:23):
So shoot your shot and give ita go.
Speaker 1 (30:27):
Absolutely.
Yeah, I think to.
To go back to well, this iskind of both topics.
But to go back to the questionabout, like how to find shows
that you're a good fit for, Ihave done things like
podcastguestcom or Podmatch.
I'm still on both of those.
Obviously, that can be a littletedious, can be a lot of work.
There's a lot of podcasts and alot of podcast hosts on there
(30:49):
and a lot of podcast guests onthere, so I don't know how great
your odds are at all times, butI have had some good results
with those and I think one ofthe things that's helpful,
especially in the very beginning, is on platforms like that,
they ask you very specificquestions for your application,
like it's handled through thatplatform, so you don't have to
try to figure out what should Isay, what should I do Like, what
(31:10):
should I share with them.
They have very specific likewhat are the three key takeaways
, what are five questions thatthe host can ask you, and I
think sometimes in the beginningthat can make it a little bit
easier too.
Speaker 2 (31:21):
Right, I filled out things too on those platforms.
I just haven't I on their paidplatform, so I haven't gone all
in cause.
I, I've made it work myself.
But, yes, definitely there'sthings out there that can help
you for sure.
Yeah.
Speaker 1 (31:36):
Yeah, so is there anything?
I mean, I feel like there areso many topics like so many
subtopics to the podcastguesting question, but is there
anything that we haven't talkedabout yet that you want to make
sure that you say to anyone whois listening who is thinking
about becoming a podcast guestor someone who's been doing it
for a while, but they're like Idon't know if this is really
(31:58):
working for me.
Any parting words or wisdom?
Sure.
Speaker 2 (32:02):
I think we can talk about the meat of it when you
get on to speak.
There's three pieces and ifyou're feeling like things
aren't flowing or you're notreally seeing any new followers
or any new leads or anythinglike that one, maybe give it
more time because, like we said,there's a time factor in there
too.
But also there's three thingsthat kind of go into that.
One is your introduction.
(32:24):
Like you started off the show,tell me a little bit about
yourself.
You know you want to make thatquick, you want to have a little
story to it, but it shouldn'tbe five minutes long when the
show is a half hour.
You've now taken, you know, agood fraction of the show to
introduce yourself and that'swhat got me cut off by a host
four years ago.
So I can speak to that becauseI was so excited and I was so
thrilled and I went like lifestory spewing it out, and it's
(32:46):
like, yes, there's a ton ofpivots made and they're all
great stories.
Let the host ask you and leadyou down the right path.
Keep that intro really shortand talk about who you help now
and if those other stories comeup, that's awesome.
But that intro needs to bepretty short.
Pretty short because otherwiseit eats up too much time and we
don't get to get to the secondpart, the value that you're
(33:09):
going to bring.
That's where you're seen as theindustry leader, the expert,
because the host is looking toyou to teach on something, to
speak on something.
And if you've done the systemand you've done your niche
topics and we're in yourwheelhouse, you should be able
to passionately, excitedly, talkand answer all these questions.
And in that part, if there'sthings that you want to make
(33:30):
sure you mention, or you areworried about blanking out and
forgetting, like mom brain, ithappens to me all the time.
I thought it was pregnancybrain, but I can assure you it
never left.
So we just blank out, have somepost-it notes in front of you
with those three main things.
That's just going to put you atease too.
And then that third thing is Icall it the outro, but I'm sure
we're getting to it where you'regoing to say hey, where can
(33:50):
people follow you, like, wherecan people go?
You want to have somewhere totake them, not 50 places to take
them.
I've had clients that have fiveamazing free downloadables, but
one podcast episode is too muchto talk about.
It doesn't mean you can't havethat, but in one episode we want
one thing.
It doesn't mean you don't haveother services, you have other
offers, but we got to reallyhone it in for one podcast
(34:13):
episode because, one, we don'thave the attention spans to
listen to all that.
Two, you're going to sound morelike a generalist and so when
that host is asked later on bysomeone, hey, I need someone to
help with this, that and theother, and you're like the
people are going to come to topof your mind.
Maybe guests you've had onthose referrals are pretty
amazing, especially with yourconnection with the host,
because we've dove in deep here.
(34:34):
If we met in a coffee shop, wewould never have a conversation
like this.
So that's another powerfulnetworking piece of podcasting.
But if you talked about a bunchof different things, they're not
going to think of you and thatcould be what you're missing.
It feels scary to just narrowit down, but I have so many
things I do.
Yes, I get that, but until youget people into your neck of the
(34:56):
woods on your email list,things like that, we're not
going to show them all that.
It's just too confusing and wecan't make decisions and you're
not going to be the one to cometo top of mind to refer.
So have somewhere to send them.
That can be a quick freeresource, a downloadable.
It can be your own podcast.
It just should be somewherewhere you can get them into the
ones that have listened thiswhole episode and are still here
(35:16):
.
Like, obviously they'reinterested.
You want to bring them intoyour community?
Right, you can.
That's another ball you candrop is if you say, hey, you
know, thanks for being here,like I don't have anywhere for
you to go, because then they cannever come hang out with you.
Speaker 1 (35:31):
Yeah, that's brilliant.
I also think I'm going to givea little couple little bonus
tips, and I don't know if thisis true for every podcast host,
but there's two things that Ilove when a podcast guest does.
One is when she well, it'susually she.
I've had two men, I think threemen, on the podcast um, when
she like throws the ball back tome, right.
(35:53):
So, like, you answer a questionand you're like I'm blah, blah,
blah.
What do you see with yourclients, candice?
Right, like, like, if you helpus keep the conversation going,
we very much appreciate that.
Like, I have done interviews.
I try to keep them 25 to 35minutes, but I've had interviews
that are over an hour becauseit's just such good stuff and I
(36:14):
just can't stop.
And then I've had some that arelike 10, 12 minutes, because I
literally like ask the questionand they answer it in like a
sentence and then they stoptalking and I'm like, okay, well
, we have now gone through allof my questions and it's been
seven minutes.
Speaker 2 (36:30):
And to add to that, when like a conversation, so
when there's a natural pause, ifyou thought of something to add
while they're talking, go aheadand say oh, that's a great
point.
Let me add this, because it's aconversation going back and
forth, so I know what you mean.
You don't just want to only asthe guest.
You can only speak when you'vebeen asked a question.
Most podcasts we're having aconversation, so treat it like
(36:54):
that.
Take a big breath, relax if youcan, and just let that
naturally happen too, whetherit's you asking them questions
or speaking after they've saidsomething that you're like oh
great point.
That made me think of this too,because we love that.
That's how it flows.
Like you said, if you onlyspeak every time I ask you a
question, that can make for ashort episode, potentially, or
(37:17):
just like an awkward feeling,one that may not go over as best
as it could be.
Speaker 1 (37:22):
Yes, another thing that I really love and this is
all the more reason to do yourresearch and listen to some
episodes beforehand.
And even if it's a podcast I'velistened to, but it's been like
months and now I'm doing theinterview I'll listen to another
one or two, especially if theyseem sort of relevant to what
we're talking about the daybefore or the morning of, so
that when we're on the interviewand we're having a conversation
(37:44):
about whatever I can be like,oh, that reminds me I was just
listening to your podcastepisode where you interviewed
Candice about podcast guestingand I loved what she said about
blah, blah, blah.
Right, like the guest giving apitch for my podcast and also
telling listeners like, if youlove this, you will also love to
listen to this one.
Like that makes me so happy.
Speaker 2 (38:06):
Oh yes, I can think of people that did that on mine
and it's like pings your littleheart.
My Enneagram three loves it.
Speaker 1 (38:14):
I'm like, wow, this is not your first day, You're
the best.
I love that.
That's all such good advice.
So if people okay, now we'regoing to test you on your outro
no, we won't be grading you oranything but if people want to
know more about you they want toknow about what you do, they
want to learn more about how youcan help them get onto more
podcasts as a guest.
(38:35):
What's the best way for them toconnect with you?
Speaker 2 (38:38):
My name Candice Delly , so at Candice Delly on threads
and Instagram would be the bestplace.
Come on over, send me a DMabout this episode.
It's me behind the screen, soit's a one woman show.
You're gonna definitely reachme, but I would love to hear
what you thought, or if youthought, of a question that we
didn't answer.
Speaker 1 (39:03):
And then, if you really want to get going, you
can go ahead and download myfree guesting getting started
guide with a few more tips andthings to get you moving in the
right direction Awesome.
I will put links for all ofthose in the show notes so
people can reach out to you.
Yes, she is an actual human andshe does want to hear from you.
So go send her a message andtell her what you thought.
Tell her if you have questions.
We would love it.
Thank you so much for being aguest, candice.
This was awesome.
Thank you so much, I loved it.
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