Ep 2 - Attribution, Part 1: Definitions, Concerns, & Pitfalls to Avoid

Attribution is something we all think we understand, but perhaps there are questions we haven't answered yet? In the next core episode of the PPC Ponderings Podcast, Kirk interviews four experts about Attribution to better understand what it is, and how we can mess it up... or rather, how we can mess up our understanding and usage of the models. 

This episode focuses primarily on questions and concerns with attribution that should be kept in mind, while the next core episode will take a look at how we can practically use attribution in our PPC accounts. We'll start with the philosophy, and then move to the practical. 

Big thanks to our four guests for the next two episodes (and stay tuned for their full interviews to be released as bonus episodes over the next few weeks):

• Amanda Farley - AimClear
• Heather Aeder - Seer Interactive
• Mike Ryan - SMEC
• Nechama Teigman - AdVenture Media

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)