In this episode of PR 360, Tod Perry interviews Melissa Christensen, co-founder of Vigilante PR. For nearly 20 years, she’s been the bridge between brilliant minds and the rest of the world, balancing the art and science of communication to flip tech jargon into stories that captivate investors, intrigue journalists, and convert customers. In this episode, they discuss how Melissa founded Vigilante PR after her former agency went under due to questionable management. Now, Vigilante is breaking the mold through creativity, authenticity, and harnessing the power of true crime podcasts.
Key Takeaways:
- The agency has worked on true crime stories to help families seek justice
- Thought leadership should be educational, not promotional
- How a surprise career turn inspired Melissa to create Vigilante
Episode Timeline:
1:30 How Vigilante is using PR to bring justice for Megan Trussell
4:10 How Vigilante got involved in the Trussell case
5:30 How a shocking career turn inspired Melissa to create Vigilante
8:00 Forging a new path for PR
9:30 Why are a lot of agencies stuck in their ways?
11:15 Why senior-level PR people need to be involved on every level
13:30 Melissa's favorite campaigns
15:30 New ways of approaching journalists
17:15 How does Vigilante defy the odds
19:45 The band Melissa has seen over 400 times
22:30 Melissa's thought leadership philosophy
This episode’s guest:
• Melissa Christensen on LinkedIn
• Email: Melissa@Vigilante-PR.com
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
•Join the conversation by leaving a comment!
•Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com