On this special edition of PR 360, we’re revisiting a standout episode that perfectly captures what we aim to do with the show. It’s a March 2024 interview with Gini Dietrich, founder of the influential Spin Sucks blog and author of Spin Sucks: Communication and Reputation Management in the Digital Age. This episode checks all the boxes—it’s fun, insightful, and packed with valuable takeaways on thought leadership, the evolution of Spin Sucks from a blog into a movement, and even Gini’s take on why Taylor Swift is a brilliant marketer.
Key Takeaways:
- The Spin Sucks story
- Why thought leaders should be bold
- Why Gini loves AI
Episode Timeline:
2:40 How to come up with podcast ideas
4:00 Why is Taylor Swift a great marketer?
5:40 How Spin Sucks grew from a blog to a movement
7:40 Why ethics is the backbone of Spin Sucks
9:50 How to define results with a client
11:00 The PESO model
13:50 The importance of creating authority and trust
14:40 Gini on thought leadership
17:40 Gini's thoughts on AI
This episode’s guest:
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