Lana McGilvray is co-founder and CEO of Purpose Worldwide, a brand, communications, PR, and growth consultancy that specializes in helping clients drive their purpose and growth. In 2020, PR News recognized Lana as one of the Top Women in PR. Here, she discusses the importance of purpose in brand growth, the impact of AI on business, and the current state of DEI in PR.
Key Takeaways:
- Purpose is essential for brand growth and authenticity
- Brands often struggle to define their purpose
- The state of DEI in PR
Episode Timeline:
1:30 Why Lana was named "One of the Top Women in PR"
2:30 Not all brands have a purpose
3:45 How to help brands find their authentic purpose
5:15 The problem with purpose-washing
6:15 Matching purpose to growth
9:10 How AI fuels growth
11:45 The importance of human intuition
13:50 The current state of DEI in PR
16:15 Rebranding DEI
20:00 The importance of having a career with purpose
This episode’s guest:
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