Alexandra Zendrian, a former reporter and founder of A to Z Communications, brings a unique perspective to public relations thanks to her journalism background. On this episode, she reflects on her time reporting on the front lines of the COVID-19 pandemic and her transition into PR, where she believes in delivering exceptional PR services at a competitive price. Alexandra also shares her approach to educating clients about common PR misconceptions, the importance of strong media training, and the valuable lessons she’s gained through her podcasting journey.
Key Takeaways:
- Why PR should be affordable
- Alexandra's front-line COVID reporting
- How to be a bold thought leader
Episode Timeline:
2:40 Alexandra's front-line COVID reporting
5:15 Alexandra on "Good Morning America"
7:25 Delivering good PR at a great price
9:40 How people overpay for PR
11:55 How Alexandra's experience as a reporter helps her in PR
13:30 The power of a great soundbite
15:00 Educating new PR clients
16:15 Media training dos and don'ts
18:40 Verbal crutches
21:20 Being authentic in media appearances
22:40 Lessons Alexandra has learned from hosting her podcast
25:25 Alexandra's thought leadership philosophy
This episode’s guest:
• A to Z Communications' website
• Alexandra Zendrian on LinkedIn
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