Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts.
Key Takeaways:
- Why traditional PR tactics are no longer sufficient in publishing
- Why pitches fail
- Book PR in the digital age
Episode Timeline:
2:45 What is the most popular drinking game from Kourtney's book?
6:00 What is the current state of publishing in America?
7:15 Audio books are becoming more popular
8:00 Audio book recommendations
9:00 Why traditional PR tactics aren't cutting it in 2025
10:45 What are some good Amazon alternatives?
12:30 Why do most pitches fail?
15:45 The benefit of pitching publishers individually
17:00 Celebrities who tell the same stories repeatedly
18:00 The importance of timeliness with pitches
20:00 The increasing popularity of psychedelic books
22:00 How to think like the media
This episode’s guest:
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