Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis.
Key Takeaways:
- The lasting power of local media
- Keeping the audience top of mind
- How to be prepared for a crisis
Episode Timeline:
2:00 Has local media lost any power recently
3:45 The importance of local journalists
6:30 Connecting clients with local media outlets
8:45 Making clients newsworthy and timely
11:30 Crafting powerful pitches
12:30 Three components of a good story
13:30 The importance of emotion
16:45 How to prepare for a crisis
20:30 Interacting with the media in a crisis
22:00 Michelle's thought leadership philosophy
This episode’s guest:
• Memorable Results Media on Instagram
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