Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook." Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies.
Key Takeaways:
- PR strategies for AI search
- Performance-based billing in PR
- The importance for PR people to be open-minded
Episode Timeline:
1:30 What's it like working from Aruba?
4:15 Tod's time in Cuba
5:30 The Montreal/Long Beach connection
7:30 What separates Proper Propaganda from other PR firms
8:30 The benefits of paying on performance
11:00 AI search optimization for PR
13:00 Optimizing for bots
18:00 It's time to reconsider some legacy media sites
19:30 Non-traditional sites are popping up in AI search
20:30 The importance of being open-minded
25:00 Jackson's thought leadership philosophy
This episode’s guest:
• Jackson Wightman on LinkedIn
• Email Jackson@Properpropaganda.net
Hosted on Acast. See acast.com/privacy for more information.
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