Doug Simon is the CEO and founder of DS Simon Media, an award-winning PR agency that serves top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits, and more. In this interview, he shares his insights on the importance of authenticity in media appearances, the evolving role of AI in public relations, and the lessons he’s learned from stand-up comedy.
Key Takeaways:
- PR lessons from stand-up comedy
- The enduring power of local media
- Why AI loves earned media
Episode Timeline:
1:45 How has stand-up comedy helped Doug's PR career?
2:50 Finding your voice in comedy
5:00 How Doug's TV background helps him prepare his clients for media appearances
7:45 PR's influence over newsrooms
10:35 How to be authentic in media appearances
13:00 Mistakes people make when appearing on TV from home
16:15 How does AI increase revenue from earned media
18:45 Why does local media show up prominently in AI search?
23:00 What has Doug learned from hosting “PR’s Top Pro’s Talk…”
25:45 Doug's thought leadership philosophy
This episode’s guest:
• Email: DougS@DSSimonMedia.com
• “PR’s Top Pros Talk…” podcast
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