PR After Hours with Alex Greenwood

Alex Greenwood reflects on his journey with the PR After Hours podcast, sharing insights from his five-year experience, and shares an important announcement for fans and friends of the show.

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Ever spent hours “perfecting” a press release only to end up with lifeless copy nobody remembers? In this episode, Alex Greenwood breaks down The Law of Diminishing Returns in PR—and why chasing perfection often burns more time than it buys credibility.

Learn why your seventh edit adds nothing, how committees kill quotes, and when “good enough” is actually great.

💡 Perfectionism is polishing the doorknob while the house is on fire.

L...

We’re back with a new season—and we’re opening strong. Alex sits down once again with Marc C. Whitt, one of the most respected voices in public relations, to dig into his brand-new book Takeaways: Ideas, Strategies, and Encouragement for the Nonprofit Public Relations Professional.

Marc doesn’t just talk tactics—he unpacks what it means to treat PR as a calling, not just a job. From navigating ethical dilemmas to building authentic ...

On Sept 18, 2025 we’re back for SEASON 12, and we’re starting strong: Marc Whitt joins us to talk about his brand-new book TAKEAWAYS.

If you’re in nonprofit #PR, this one’s for you: real-world insights, hard-earned lessons, and a few stories that will make you rethink how you do the work.

Don’t miss the premiere Thursday, Sept. 18. Hit play, take notes, and get ready to sharpen your game. Get it wherever you get your podcasts, or vi...

In the Season 11 finale of "PR After Hours," host Alex Greenwood shares personal insights and reflections on the show's journey, shaped by listener feedback.

Tune in to discover how personal stories and listener engagement are driving the evolution of the show, and what exciting changes are on the horizon. Don't miss this candid look behind the scenes of "PR After Hours."

SEASON 12 STARTS IN SEPTEMBER!

CONN...

In this episode, Alex sits down with Hernan Tagliani—bestselling author, multicultural marketing expert, and president of Tagliani Multicultural—to unpack why so many companies are missing one of the biggest growth opportunities of our time: engaging multicultural consumers, particularly the U.S. Hispanic market.

With nearly 20 years of experience advising Fortune 500 companies, Hernan shares the myths that hold brands back, the out...

What do you do when your CEO and Chief People Officer get caught canoodling—sans spouses—on a Coldplay kiss cam? If you’re Astronomer, apparently you hire Gwyneth Paltrow to crack a few jokes and hope everyone forgets.

It probably didn’t work.

In this episode of PR After Hours, Alex breaks down how a non-oppositional crisis can become an oppositional one overnight—all thanks to a tone-deaf attempt to “ride the zeitgeist.”

We’ll talk ...

Host J. Alex Greenwood explores one of the most overlooked (and most powerful) aspects of successful branding and communications: emotional triggers.

Why do smart people make seemingly irrational buying decisions? Why do some campaigns stick and others fizzle? The answer lies in psychology, not product specs.

From Nike to Coca-Cola to your last impulse buy, this episode unpacks how emotion—not logic—drives decision-making, loyalty, a...

Sleep: not the poetic kind. Not the eternal kind. Just the plain, essential, sanity-saving kind.

In this reflective solo episode, host Alex Greenwood explores how his relationship with sleep has changed over the years—and why it may be time for you to reconsider yours, too.

From the overcaffeinated glory days of hustle culture to choosing an 8 p.m. bedtime over Netflix, this episode examines what it means to rest on purpose.

Whether ...

Ever been told to "own" a project but given no team, no budget, and zero authority? You’re not alone.

Alex unpacks the all-too-common workplace trap of the invisible mandate—where professionals are tasked with major goals but left powerless to execute them.

🔥 Topics covered:

• Why “responsibility without authority” is quietly wrecking teams

• What happened when a friend was asked to lead without tools

• Gallup and PMI data on role clarit...

Alex Greenwood sits down with certified executive coach and PR veteran Katie Neal to tackle one of the PR world’s dirtiest secrets: burnout.

What makes PR a perfect storm for overwork and perfectionism? How do you tell “normal busy” from “I-can’t-get-out-of-bed” exhaustion? Katie breaks it down with empathy and no-nonsense advice.

In this episode you’ll learn:

• The Burnout Spectrum: From mild fatigue to full-blown collapse—where do...

Alex shares a candid take on the risks behind the rise of Buy Now, Pay Later (BNPL) services like Klarna, Afterpay, and Affirm.

Inspired by a recent LinkedIn post and his appearance on the Moneywise for Teens podcast, Alex breaks down why these easy credit options aren’t always as harmless as they seem—especially for younger consumers.

Learn how BNPL can lead to overspending, credit pitfalls, and long-term financial stress—and why “S...

After 14 years of running his own shop, Alex reflects on the real difference between being an entrepreneur and being entrepreneurial. Spoiler alert: it involves a lot of metaphorical tap dancing, missed vacations, and a few no-call no-shows.

Alex takes an honest, no-BS look at the pride, burnout, and lessons learned from life as a one-man PR agency. If you’ve ever juggled client crises, built a brand from scratch, or wondered if sca...

Hey friends—can you do me a quick favor? I’m running a short survey to get your take on my podcasts and All the Fits That's News newsletter. It only takes about 2 minutes, and your feedback will help shape what comes next.

Whether you're a regular listener or just pop in occasionally, I’d really value your input. Bonus: you can enter to win a $20 Amazon gift card just for participating.

The survey closes once we hit our target number...

In this episode of PR After Hours, host Alex Greenwood and guest Tom Mulligan, managing director of Sandler by Coffman, a nationally recognized sales training expert. discuss the importance of mid-year strategy checkups, focusing on revenue forecasting, team dynamics, and the significance of tracking performance.

They explore the challenges of setting realistic goals, the necessity of account portability in sales management, and th...

In this snarky (yet sincere) solo episode, Alex takes aim at two of the most well-meaning yet mildly maddening phrases circulating in our daily lives: “Welcome in” and “Perfect.”

From awkward customer service greetings to the linguistic inflation of superlatives, it’s a light-hearted exploration of how our words shape expectations—and what we might be losing in the pursuit of flawless interaction.We’re not canceling kindness here, ...

What happens when a country treats trade wars like a game of poker, but forgets to learn the rules? In this episode of PR After Hours, we’re unpacking the chaotic world of game theory, tariffs, and the high-stakes decisions that rocked global economies.

From impulsive moves to missed opportunities, we’ll explore how a lack of strategy turned a global chess match into a game of chance.

Spoiler: Sometimes, winning isn't about having ...

Alex Greenwood discusses the transformative impact of artificial intelligence (AI) on marketing. He emphasizes how AI is already integrated into marketing strategies, enhancing creativity and efficiency.

He covers core AI technologies such as machine learning, natural language processing, and predictive analytics, and explores their practical applications in creating personalized customer experiences and improving content creation....

Alex Greenwood discusses the intersection of public relations and artificial intelligence with Chris Caggiano, senior editor at Intelligent Relations.

They explore the current landscape of AI in PR, the importance of human oversight in AI-generated content, and the challenges of managing client expectations.

Chris shares insights on the development of their AI tool, Preston, and the need for PR professionals to educate clients on t...