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March 12, 2022 27 mins

During this episode of PR for the Rest of Us, Sam and Caleb cover 5 topics to bolster your social media efforts from 'where the heck to start' to defining your core audience. The duo dives into social media planning, how to engage an audience that's stagnant and measuring your efforts against your business objectives. They also share a few nuggets on useful tools that help you get the most out of social media.

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