Sam and Caleb discuss the PESO model and how it compartmentalizes the four areas that our target markets and stakeholders are getting their media. A huge shout-out to Gini Dietrich of Spin Sucks for developing the PESO model and giving all of us a better handle on the media landscape.
- P = Paid Media
- E = Earned Media
- S = Shared Media
- O = Owned Media
Learn more about Gini and the PESO model at https://spinsucks.com/the-peso-model/.
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