In this episode of PR Rocks, Betty Galligan sits down with Steve Laxton, a TV Assignment Manager who spent 25 years at the news desk of a local CBS station affiliate. They dive into the fascinating world of television media coverage and unpack how news personnel decide which stories and pitches make the cut. From breaking news to the best practices in pitching, Steve shares his insights from the assignment desk side of the media landscape. Whether you're a PR professional looking to sharpen your pitching skills or someone simply curious about how news is planned and covered, this episode is packed with valuable takeaways.
Key Takeaways:
- What happens to your PR pitch
- How TV professionals decide which stories to cover
- News worthiness and other factors in decision-making
- The relationship between PR professionals and multimedia journalists
- Inside scoop on how to build lasting TV media relationships
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