PR Talk
PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/
Episodes
July 19, 2023 • 17 mins
6.5 years, 192 episodes and around 40,000 downloads later, I’m calling it. Earlier this month, I recorded the last episode of PR Talk. What began as a non-committal experiment turned into a passion, then a lifeline through Covid, until now, when it’s beginning to feel like an obligation, I know it’s time to say goodbye.
Read the full write-up here: https://www.veracityagency.com/podcast/amys-final-pr-talk-episode/
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June 14, 2023 • 44 mins
Artificial Intelligence (AI) has been a hot media topic since ChatGPT burst onto the scene late last year. But the breathless speculation about what this technology potentially holds makes it challenging to separate the hype from reality.
On this episode of PR Talk, Amy unpacks the future of AI with Janet Johnson and Ali Maaxa of Portland’s AI Governance Group, a new organization helping organizations work proactively to harness ...
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May 31, 2023 • 48 mins
In the spirit of Mental Health Awareness Month, we have decided to take it easy this Memorial Day week by re-running a great PR Talk episode. During the episode, Amy speaks with Libra Forde, Executive Director of the Women’s Foundation of Oregon, which dismantles sexism, racism, and structural oppression through the movement of resources and ideas in the Portland region.
Read the full write-up here: https://www.veracityagency.com/...
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May 17, 2023 • 25 mins
Today on PR Talk, Amy spoke with Antony Cousins, the executive director for AI strategy at Cision, a global PR software. During their conversation, the two explored upcoming changes for the software and industry as AI capabilities continue to advance.
Read the full write-up here: https://www.veracityagency.com/podcast/cisions-antony-cousins/
Learn more about your ad choices. Visit megaphone.fm/adchoices
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May 3, 2023 • 32 mins
Joining Amy on today’s PR Talk Podcast is Matt Bowen, associate director of enterprise client services and strategy at Logical Position (LP), an award-winning digital marketing agency. The duo discuss two recent seismic shifts marketers and PR professionals have seen with Google. That is, after talking about ChatGPT, of course.
Read the full write-up here: https://www.veracityagency.com/podcast/matt-bowen/
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April 19, 2023 • 32 mins
Today on the PR Talk Podcast, Amy Rosenberg chats with Jessy Klein Fofana, CEO and Founder of LaRue, a full-service public relations and affiliate marketing agency. Jessy shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI — something we PR folk always try to do. During the episode, Amy and Jessy discuss three key topics that might inspire you.
Read the full write-up here: https://www.veracityagen...
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April 5, 2023 • 26 mins
After being featured on the PDX Executive podcast, Amy invited the host and founder of Agate Executive Communications, Dan Bruton, to come on the PR Talk Podcast. In this episode, Dan shared his approach to event curation that fosters lasting relationships and how people attending events can also get the most out of their connections.
Read the full write-up here: https://www.veracityagency.com/podcast/dan-bruton/
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March 22, 2023 • 31 mins
On the PR Talk Podcast today, Amy chats with Dr. Felicia Blow, APR, Associate Vice President for Development at Hampton University and PRSA’s 2022 National Chair. Together, they discuss the challenges of communication work and explore how communicators can unite others to do what’s necessary, even when it's hard.
Read the full write-up here: https://www.veracityagency.com/podcast/dr-felicia-blow/
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March 8, 2023 • 39 mins
Today on the PR Talk Podcast, Amy Rosenberg gets to the point on email etiquette with Grace Aldridge Foster, Co-founder and Principal of Bold Type — a writing consultation and training company. Since the average person receives over 100 emails daily, it is very important to make sure yours stands out and is getting read.
Read the entire write-up at: https://www.veracityagency.com/podcast/grace-aldridge-foster/
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February 22, 2023 • 32 mins
In this week's episode of PR Talk, Amy speaks with Neil Foote, President and CEO of Foote Communications and president of the National Black Public Relations Society. The two dive into his insights on diversity, equity and inclusion (DEI) and reigniting the George Floyd Moment, the return on investment (ROI) of DEI and ways everyone can take part.
Read the entire write-up at: https://www.veracityagency.com/podcast/neil-foote/
Lear...
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February 1, 2023 • 40 mins
On the six-year anniversary of PR Talk, we are introducing you to a special guest: Cailyn Tegel of Veracity! Well, to say we’re introducing her would be an overstatement. Since we tend to jabber on together, I lopped off the beginning of the conversation to get right to the good stuff.
A proper introduction would say that Cailyn joined Veracity a little over one year ago as Assistant Account Executive. Through demonstrating a stro...
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January 11, 2023 • 12 mins
In this episode of the PR Talk podcast, we asked several past guests for their 2023 marketing and industry predictions. Participants include Katharina Hicker, Christopher Penn, Vanessa Neurohr, Adam Ritchie, Emmy Thomas, Jason Falls, Anna Dearmon Kornick and Laura Norup Boyer. Look out for host Amy Rosenberg's release of her public relations predictions blog post next week.
Read the entire write-up at: https://www.veracityagency.c...
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January 4, 2023 • 21 mins
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
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December 28, 2022 • 37 mins
This week on the PR Talk podcast, we are taking a break by sharing an episode from the podcast Own It. During this episode, host Christy Hiler interviews Lori Gaffney, CEO of Borders Perrin Norrander, a marketing agency that has operated out of Portland, OR for more than 40 years. The two discuss how Lori got to her role in advertising and the many challenges women and owners face in the male-dominated industry.
Read the entire wr...
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December 21, 2022 • 7 mins
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
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December 14, 2022 • 30 mins
Today on the PR Talk Podcast, Amy Rosenberg explores a different way of creating a positive company culture with Erin Diehl, founder and CEO of Improve it!, a unique professional development company, and host of the Improve It! Podcast. Erin shares how she uses the connection between improv and business development to help others grow professionally.
Read the full write-up at https://www.veracityagency.com/podcast/erin-diehl/
Lear...
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December 7, 2022 • 12 mins
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
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November 30, 2022 • 42 mins
On today’s episode of the PR Talk Podcast, host Amy Rosenberg shares her conversation with one of Portland’s most impactful business leaders: Pat Welch, co-founder and CEO of the recruiting agency Boly:Welch. During their talk, Amy and Pat discuss the origins of Boly:Welch, the current state of the hiring market and the outlook for marketing roles here in Portland.
Read the entire write-up at https://www.veracityagency.com/podcast...
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November 23, 2022 • 17 mins
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR.
To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/
Learn more about your ad choices. Visit megaphone.fm/adchoices
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November 16, 2022 • 81 mins
Amy had the opportunity to be a guest on The Frustrated CEO Podcast with hosts Leb Tannenbaum, Patrick Lyons and Patsy Feeman. She shared how to leverage current news and employee passions to position a company’s core values and culture, connect with internal and external audiences, elevate visibility, and position industry thought leaders.
Read the entire write-up at https://www.veracityagency.com/podcast/the-point-of-pr-is-not-p...
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