Os gatilhos mentais são muito usados no mundo do negócios seja em marketing, vendas, M&A e negociações em geral. Gatilhos são agentes externos capazes de provocar reações nas pessoas inconscientemente e tirá-las da zona de conforto. Em outras palavras estímulos que agem diretamente no cérebro.
Venham com a gente aprender alguns destes principais gatilhos, suas formas de utilização e os efeitos que eles causam.
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