Os gatilhos mentais são muito usados no mundo do negócios seja em marketing, vendas, M&A e negociações em geral. Gatilhos são agentes externos capazes de provocar reações nas pessoas inconscientemente e tirá-las da zona de conforto. Em outras palavras estímulos que agem diretamente no cérebro.
Nessa parte 2 complementamos os 25 gatilhos mentais e preparamos um bônus especial para vocês que acompanham o nosso podcast. Vamos juntos explorar essa temática tão diversa e tão importante para os negócios.
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