Practical Rebels
Welcome to Practical Rebels: A Branding & Marketing Pod. Join the team at HatchMark Studio as we pull back the curtain and talk branding, marketing, entrepreneurship, and more with our friends, our partners, and our favorite industry experts. From actionable tips for businesses to implement with the resources they have at hand to industry insights for seasoned pros, we discuss the latest in this ever-evolving world. We’re here to share, help, and give a peek into the agency world. Through working with hundreds of clients at all phases of business development, we’re always learning, growing, and meeting incredible individuals. We’re excited to pass on that knowledge to you. The goal? To empower you with practical advice that you can run with in a way that’s genuinely you. To encourage you to stand out, be bold, and make your mark on your industry, no matter your space.
Episodes
On this episode of Practical Rebels, Veronique sits down with Emily Ley, the Pensacola-based founder of Simplified, who turned a planner she designed for her own overwhelmed days into a national brand sold at Target, Walmart, Staples, and Office Depot. Along the way she's written 12 books, launched a podcast and a top-ranked parenting Substack, and built an all-remote team of women who've stuck with her for more tha...
A “safe” creative career can flip overnight, and Mike Janda has lived that reality from the inside. We talk through his jump from a creative director role at Fox into freelancing after the dot-com bust and 9/11 fallout, then the gritty path of building Riser from a basement setup into a fast-growing agency. Along the way, Mike breaks down what actually creates momentum in the agency business: relationshi...
When things get busy, marketing is usually the first thing to get “paused” and it is one of the fastest ways to lose momentum. We sit down with Logan Singleton from HatchMark Studio for a practical look at always-on marketing and why treating your own business like an ongoing client is the difference between steady demand and stressful peaks and valleys.
We talk through the psychology behind turni...
AI is already telling people where to eat, where to stay, and what brand to trust. The question is whether your business is giving it anything worth recommending. We sit down with Whitney Lee of True Story PR, a hospitality-focused PR and marketing leader.
We get specific about the misconception that PR equals press releases or “getting on the news.” For Whitney, PR is the visibility engine that p...
A credit union rebrand is one of the fastest ways to learn what your audience really trusts and what they ignore. We’re joined by Jennifer Perez, VP of Marketing at Gulf Winds Credit Union, who brings a rare perspective from sports broadcasting, journalism, and mortgage marketing into the world of community banking and financial services branding.
We talk about the storytelling rules she learned in news...
Most professional services leaders don’t need another reminder that “you should post on LinkedIn.” You need a way to do it without feeling cringe, without turning into a motivational influencer, and without getting trapped by metrics that don’t translate into real business development.
We sit down with Sean Johnson, founder of Madison, to break down what actually works for boutique con...
Most people think economic development is a closed-door game of incentives, spreadsheets, and political talking points. The truth is messier and far more human: companies don’t just choose a site, they choose a life their workforce will tolerate or even love. That’s why we brought on McCall Lugo, Director of Economic Development at the Baldwin Alliance, to talk about what modern economic development real...
Everyone's chasing "destination vibes" on social right now. But the real work behind tourism marketing is a lot more technical, and a lot more human, than a pretty feed makes it look.
We're joined by Lindsey Steck, Marketing and Communications Manager at Visit Pensacola, to talk about what it actually takes to promote an entire county. She walks us through how a destination marketing organization earns media coverage...
It's easy to assume marketing in 2026 means going all in on digital: automation, targeted ads, algorithms doing the heavy lifting. But Chris Tonn, co-founder of Rocket Drones, is proof there's still real money on the table when you show up in person.
We talk about why trade shows and conferences remain one of the most underrated ways to convert leads, especially if you sell something complex. Chris shares how Rocket ...
Ask most people what an Executive Assistant actually does and they'll guess wrong. We're back on Practical Rebels with Kate Simmons from Sunchase Companies, and she's laying out what the job really looks like once you're the one making things happen behind a growing company's clean org chart, marketing coordination, problem solving, and all.
Kate walks us through why she left a big institution for a smaller, faster-m...
Many marketers use AI only for quick answers or surface-level tasks. In Episode 53 of Practical Rebels, Veronique and Logan explain why that approach leaves valuable opportunities on the table. They explore how deep research mode in ChatGPT can help teams gather insights, analyze competitors, and organize information that drives stronger strategy.
The episode begins with a breakdown of what deep research mode actuall...
Staring at a blank content calendar?
In this episode of Practical Rebels, Veronique sits down with Savannah, HatchMark Studio’s own social media manager, to talk about what really causes burnout and how to get your creativity flowing again.
From leaning on your team for ideas to using AI the right way, they share practical tips that help brands come up with social media content ideas that actually connect.
Listen...
Some logos stick in your mind for decades. Others fade from your memory in just a few years.
In this episode of Practical Rebels, we talk about the five qualities that make a logo truly last. It is called the SMART framework, and it stands for:
✏️ Simple – Clear and easy to recognize.
🎯 Memorable – Sticks in your audience’s mind after one glance.
⏳ Ageless – Avoids trends so ...
Your marketing team is probably already using AI. The real question is: are you getting content that truly sounds like your brand?
In this episode of Practical Rebels, Logan and Veronique unpack how to train AI the right way. From giving better prompts to refining outputs in rounds, they share how to turn AI into a creative partner instead of a quick shortcut.
🎙️ The episode is now live. Listen today on your favorite...
What do a lot of brands get wrong?
They build for themselves, not for their audience.
In this week’s episode, we’re talking about why your personal preferences shouldn’t lead the branding process, and how real audience research can completely change the game.
We break down:
✅ How to identify your actual audience
✅ What goes into a strong brand persona
✅ Why the best brands are built on ...
Email marketing doesn’t have to feel like automation overload.
In this episode of Practical Rebels, Gavin Hewitson, founder of In-box, shares why the future of email is all about genuine connection.
We explore the difference between sales-driven emails and plain-text messages that feel like they’re coming directly from a founder. Gavin explains why small human touches like adding a thoughtful delay t...
Google is evolving fast, and your content strategy needs to keep up.
In Episode 47 of Practical Rebels, Logan and Ramsey discuss the two AI-powered search features every marketer and business owner needs to understand.
🔍 Google AI Overviews: Quick answers at the top of search results
💬 Google AI Mode: An immersive, ChatGPT-like experience built for deeper queries
These tools are changing how people sea...
Big update: Google is now indexing Instagram posts from professional and creator accounts.
That means your Reels, photos, and carousels can show up in Google Search results.
In the first episode of our new format on Practical Rebels, Logan and Ramsey break down what this means, why it matters, and what you should be doing about it.
✅ Why Instagram posts are now part of your SEO
✅ What kinds of posts ...
Why do some brands build loyal online communities while others struggle? The secret could be as simple as listening. 👂
On this episode of Practical Rebels, we were joined by @ivyeveritt. She is a social media strategist and 10-year industry veteran. During our conversation, she explained how social listening–especially paying attention to critics–is a way to turn tough feedback into powerful content and ...
Discover how a higher education leader teamed up with a mineral supplement company to create authentic, compelling marketing.
Miranda Alvarez @creative.momster, Creative Director @beamminerals and @beamminerals.pets, shares her journey from diverse backgrounds to building a successful brand through storytelling rooted in truth and purpose. On this episode of Practical Rebels, Miranda spoke to us about h...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The official podcast of comedian Joe Rogan.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!