#69 - Dale Brisby, You Ain't No Cowboy

Dale Brisby is the self-proclaimed greatest bull rider who ever lived. You may know him from the popular Dale Brisby YouTube channel, the Rodeo Time YouTube channel, and other social media platforms. He also has a Netflix original series How to Be a Cowboy. In addition to his rodeo apparel line, he’s a bona fide rancher, cowboy, and rodeo rider who proudly lives the life 24/7. Follow the World’s Greatest Bull Rider on Instagram.

Links:

www.rodeotime.com

Episode Transcript

Microphone (Yeti Stereo (00:05):
Thanks for joining us for episode 69 of
Practically Ranching.
I'm Matt Perrier and we are herethanks to Dalebanks Angus, your
home for Practical.
Profitable.
Genetics.
Since 1904.
So what do you think of when Isay bull rider?
How about businessman or dayhelp cowboy, comedian, devout

(00:30):
Christian, Netflix filmproducer, apparel designer, FFA
state officer, media producer, Iwould suspect that most,
probably all, of these conjuredup a little bit different image
in your head.
Or at least they would have ifyou hadn't already seen this
episode's name in the title.

(00:53):
Dale Brisby has figured out howto capture folks attention by
using every one of these talentsand presenting them in a
hilarious method through shortvideos and shows and his apparel
line.
You know, I would guess that hewould likely be pretty offended
by the term Renaissance man.

(01:15):
But honestly, that's kind ofwhat he is.
You know, I'm a fan of aRenaissance man and I'm a fan of
Dale Brisby.
So when I got the chance to sitdown with this week's guest at
the national cattlemen's beefassociation, cattle con last
week, I was beyond excited.
You know, Dale's buckle may sayworld's greatest bull rider

(01:38):
champion this year, and that'sexactly what it says champion
this year But Dale Brisby is alot more than that.
Obviously talking one on onewith this character is a bit
different than seeing hischaracter on Instagram or
snapchat or YouTube or Netflixor the countless other media
outlets where you can find him--And if you don't know who he is,

(02:01):
I would suggest googling him forA little taste of what it is
we're talking about, butsomewhere in our conversation, I
went from being fairlystarstruck to saying, why in the
world?
Didn't I think of this, youknow, after all Dale and I do
have a few similarities.

(02:22):
His cahracter's, Dale Brisby, myranch is called Dale banks.
His line is just ranching.
My podcast is practicallyranching.
Okay.
Maybe we have two similarities,but still I like what he's done.
I like what he represents I likehow he entertains folks and
after this visit, I love who heis as a person Are you gonna

(02:46):
learn anything in this episodeabout cows or genetics or ranch
management?
Probably not But are you gonnaenjoy Mr..
Brisby's perspectives on lifeand Entertainment and marketing
and creating value, work ethic.
Well Dale.
Yeah

Matt (03:07):
There you go.

Dale (03:08):
Yeah,

Matt (03:08):
We are truly doing some light to moderate ranching today
on Practically Ranching here andI appreciate having Dale Brisby,
the one and only, right here onthe podcast in San Antonio,
Texas.
Your show

Dale (03:19):
is called Practically Ranching.
Practically

Matt (03:21):
Ranching.
That's funny.
Not just ranching.
Yeah, that's funny.
Yeah, that's a cool name.
That would make us like what?
Distant cousins somehow.
Yeah.
Kind of cousins.
Yeah.
Podcast cousins.
Yeah.

Dale (03:30):
Yeah.
Light

Matt (03:31):
to moderate for sure.
So light to moderate cousins.
So the first time I ever heardof Dale Brisby...
I am Fertility Checking Bullsand my vet says have you got a
float for the Greenwood CountyCattleman's Day Parade yet?
And all of us ranches andbusinesses, it's a big
celebration in Greenwood, inEureka, Kansas.
We usually have a parade and afloat and I said no, we never

(03:53):
put ours together until thenight before.
We haven't figured it out.
How about you?
Oh yeah! We're all gonna dressup as the Super Puncher.

Dale (04:00):
Yeah.

Matt (04:00):
This is like, 17?
18?
I don't know when you releasedthe first one.
I'm like, who in the world isthe super puncher?
Oh, you haven't, you don't knowDale Brisby?
Oh, you gotta Google him.
And so, I'm standing thererunning the chute, she's
fertility checkin bulls with us.
And I am laughing my tail off.
And that was like, when did youstart?

(04:22):
How did you start?
When did you start?
Why did you start?

Dale (04:25):
Uh, well my first video came out in 2013.
Okay.
Uh, July 1st.
And, but the, the super punchervideo you're referring to, yeah,
it was 2016 or 17, maybe.
And, uh, you know, everybodythat ranches, they know a super
puncher.
You know, they've got 19 pigginstrings on the back of their
trailer.
And they might haul two ropeswhenever they're gathering cows.

(04:49):
One's for roping outside thepen, the other one's for
dragging calves.
You know, I don't know, just Youknow, they've got suspenders,
and a belt, and cuffs, andchinks, maybe leggings on top of
the chinks, Uh, a wild rag inJuly, like you never, that's a
super puncher, you know, so, Uh,and that's me, you know, I'm
the, the, the superest of superpunchers, but, Uh, regardless,

(05:12):
we all know a super puncher inthe branding pen, and we all
know a Dale Brisby in the rodeopen, Uh, you know, so,, I've
been a class clown my entirelife and, and, uh, I love
ranching.
I love rodeo.
I love the industry and, uh, Iget to live that on social
media, on Netflix, our show howto be a cowboy, Snapchat,

(05:36):
Instagram, all the things.

Matt (05:37):
So was it a conscious decision?
Was it your class clown thatjust kind of took hold?
Yeah.
How in the world?
Yeah.

Dale (05:45):
I mean.
I mean.
I mean.
We were prank phone callingpeople since, I think the first
prank phone call was in 2010.
So, 15 years ago.
Dang, 15 years ago.
Yeah, yeah.
Anyway, and then fast forward,we made a video in 2013.
Which was 12 years ago,obviously.
Yep.
If you're good at math.
And, uh, No, we just, I justenjoyed making people laugh.

(06:10):
And so I made a video and, uh, Iwas managing a ranch at the time
and Make a long story short, andI did that for two years, and
then, the company that owned theranch sold it, and 2015 I went
to work doctoring yearlings, formy brother in law.
He ran a bunch of wheat pasturecattle and that was 2015, the

(06:33):
fall of 15, and that was mylast, uh, end of the, it was
about May of 16.
And he said, he's like, allright, we're about to start
buying more cattle already, youknow, and I said, man, I think,
and his name's Chet Creel.
My sister married him.
He's the last boss I had and thebest boss I had, but I said,

(06:54):
man, I think I'm ready to gofull time rodeo time.
And I was rodeoing, I wasactually entered at the time and
going and greatest bull rider ofall time.
But of course.
Yeah.
And, uh, so that was, you know.
My stream of income, but I wasalso making videos and I have my
apparel line, which is RodeoTime.
Right.

(07:15):
And it had a little bit ofmomentum because we'd been
making these videos for threeyears, you know, summer of 2016,
that is, and anyhow, so then Ijust kind of, I'd always been,
everything in my life came tothat moment in 2016.
summer of 16 when I went fulltime, like my whole life had led

(07:37):
up to that.
The people that were involved, Imean, just, well, my ranching
background when I was born, mydad, we lived at West Camp at
the Pitchfork Ranch, which isright next to the four sixes.
And then we moved to variousplaces and he managed for most
of my life.
He managed a smaller ranchoutside of Memphis, where he was

(07:58):
also an ag teacher.
And so I got to learn how toranch there.
And then I was in FFA.
so I got familiar with publicspeaking and, then went to
college and college rodeoed.
And so I'm, you know, passionateabout the rodeo industry.
And my college roommate, also afellow state officer with me,

(08:21):
Peyton Holt was My collegeroommate then became my lawyer,
and like all these pieces beganto fall into place.
Not to mention where theinternet was in 2013.
and I saw this opportunity,basically, to live the life I
wanted to live, which wasranching and rodeo.

(08:43):
And make funny videos, which wasin line with my personality.
I wasn't scared to get in frontof people on camera or in
person, which came from the FFA.
And, my dad was this ranchingcowboy, who also was a rough
stock cowboy, and um, And an agteacher.

(09:07):
Yes.
And so like all those thingskind of came together to mold me
for this role.
Right.
And God has just, I think Godblesses us with opportunities.
I don't think, you know, he'snot a, he, he may not
necessarily just put a fish onyour plate, but he might put a
fishing pole in front of you,you know?
Mm-hmm It's up to you to use it.
And, um, the older I think weget, the less of a factor that

(09:33):
you can make work ethic, themore value you see in those
opportunities.
Right.
You know, so if work ethic isn'tsomething that's gonna determine
whether you do something or not,the opportunity is now just this
crazy blessing.
Yeah.
And that's what this has been,you know, cause it has been hard
work, but it's also been ablessing.
And, and, um, the internet is,it's, it's, it's an open market.

(09:58):
It doesn't care.
You know, like it's, you can useit for evil.
You can use it for good.
You can, you know, they don'tcare your intentions.
Even our industry.
Yeah.
Talked to a kid last night andhe was like, I want to start
this brand where we give back tofarmers and ranchers, but I'm
just having trouble.
And I was like, yeah, the onlypeople that are going to share
your brand are your mom and youraunt and your nine best friends.

(10:22):
You've got to bring valuesomehow.
Nobody cares that you have goodintentions.
Everybody at this conference isgoing to pat you on the back for
those good intentions and tellyou it's a great idea.
But at the end of the day, ifyou don't have either just that
quality product that can takeoff like wildfire or like a
quality business plan, amarketing plan, I mean to market
that thing.

(10:43):
Nobody's gonna care.
You gotta get in front.
For me to sell anything toanybody, I first have to have
their attention.
If I'm gonna sell you a horse,first, I gotta have your
attention.
So the more attention you canhave, the more opportunities you
have.
Anyways, I'm bouncing allaround.
I've had too much caffeine.
It's at the end of theconference.
But, um, my whole life hasbrought me to this opportunity.

(11:07):
And, um, it's been a blessing toget to do that for over ten
years now.
Well, it is.
I'll let you ask anotherquestion because I can just
ramble.

Matt (11:16):
Oh, that's, that's exactly what people, they don't want to
hear me.
They hear me every other week.
So, uh, they don't get to hearyou but once on this one
anyways.
But I just, it's amazing to mehow you've been able to mesh all
those together.
And sometimes when we sell anyone of those outside of the
Christian faith, but when wesell that ranching piece or that

(11:38):
rodeo piece, There's got to besome violence or some drama or
some, you know, sex and rock androll, whatever you want to say
that goes along with it that youkind of grit your teeth if
you're trying to raise kids andteach them some moral values.
You've put them all togetherperfectly and shown that you can
be all three, four, five,whatever pieces when you throw

(12:00):
in FFA and public speaking andbusiness mindsets and everything
else.
You can do all these things andbe extremely successful.
And still be that good personthat you want your kids looking
up to.
Which is awesome.

Dale (12:15):
You know, about the time we started making videos, there
was a movie come out, StepBrothers.
Um, with Will Ferrell.
Okay, yeah.
And, uh, funny movie.
Not something you want a sevenyear old kid to watch, you know.
But, when you watch that movie,uh, if If, if you've seen it, or
maybe Talladega Nights would beanother good example.

(12:36):
There's a, there's some, what Icall, or maybe a lot of people
call it, I've heard it fromsomebody, but shock factor
humor.
Like it's funny cause you justcan't believe they said that.
And that, if you think about theinternet, there's a lot of that,
like you just can't, that's thehumor in it is like, man, I
would never say that.
Well, it's low hanging fruit.

(12:58):
For a comedian, I think there'ssome low hanging fruit like that
if you're willing to cross somemoral lines.
Like you can make, and we runinto it every day when we're
writing jokes or skits, likethere's routes that we can take
where if we're in a locker room,this would be hilarious if we
said this, this, or this.
That would be hilarious.

(13:18):
But we gotta remember this is anopen internet and some people
want their seven year old littlegirl to watch that.
We're not in a locker room.
And So I say that to say thatit's much more challenging to
reach the 7 year old and the 57year old if you're going to, you

(13:38):
know, treat it like, hey, we'retelling jokes, maybe in the, not
necessarily in the church house,but at least in the parking lot,
you know, rather than the lockerroom.
And so, um, as a comedian, ithas, I, I don't think, I know it
has slown our growth.
Oh, I'll bet.
Being clean.
Yeah.
Just a hundred percent.

(13:59):
You know, because if you look atwhat goes viral on the internet.
Oh, gosh.
There's got to, people are usingthat, that shock factor and it,
there's just so many jokes thatyou can make with trends and
blah, blah, blah.
Like think current events and,you know, and you see that with
movies like Step Brothers, youknow, like we could have gone

(14:21):
that route.
Had way more followers and waymore money at this point now.
I'm not saying I need a oh ahundred percent

Matt (14:28):
I mean, you've done.
All right.

Dale (14:30):
Yeah, but I wasn't willing in the beginning to sacrifice
those morals Yeah, I made thevery first video I made if you
go back to July 1st, 2013 is Idid say Like three or four four
letter words the d word the sword.
I didn't know we were gonna putit on the internet I was making

(14:51):
a joke with my friends in thatroom.
Yeah, you're in the locker room.
And, of course, we were going towatch it back, but I really did
not know, he, my buddy MitchMontgomery, they run a ranch up
by Azle, Montgomery PropertyRanches.
Anyways, Mitch, about a weeklater, sent me a link.
He had set me up a YouTubeaccount and, uh, a Gmail.

(15:13):
And he was like, here's thepassword, and it had that video
on there.
And after a couple of weeks, ithad like 30, 000 views.
Which wasn't a lot.
But, for 2013, and being, youknow, in our industry, that's a
lot of circles for the, youknow, rodeo.
So anyways, fast forward, I waslike, well, let's make another
video.
And I'm talking to my mom, andat the time, she was a second

(15:34):
grade teacher.
And we were making anothervideo, and she said, well, can
my second graders watch it?
Hmm.
And.
I said, I, they can't watch thatfirst one, but they can watch
everyone after that.
I'll be darned.
It was my, I felt so bad becausemy mom as a second grade teacher
didn't want to show those kidsthat first video.

(15:57):
And like I said, PG probably intoday's standards, not even PG
13, you know, um, and that firstvideo now, now there's been a
couple of times that.
Maybe a few of those four letterwords have snuck into a podcast
or a story like, you know, we'rein the ranching industry.
So a lot of these seven yearolds have heard their parents

(16:19):
say much worse, you know, likedon't, um, but regardless, my,
my point is, you know, for themost part, um, I think that my
core values and beliefs kind ofshine through, um, there's also
some moments where like, JB, forinstance, smokes cigarettes and
like, I'm just, that's, I'm moredocumenting my day with him and

(16:44):
we definitely edit out some ofthe things that are said, but
you might see him smoking acigarette.
That's just, that's a real thingthat it happens as part of, um,
and, and so anyway, to carrythat thought on early on, like
when my mom said about thesecond graders, I began to feel
convicted that each.

(17:05):
Video needed to be somewhat of asermon or wrapped up with a turn
into a scripture.
And yeah, my accountabilitypartner slash pastor, Jamin
Roller, he pastors a church overby Plano now I think is the
town.
But Jamin was like, I don't, Idon't think that, I don't

(17:26):
remember exactly how he wordedit, but basically it's like.
It's okay to respect that Godmade me a comedian in the rodeo
and ranching industry Who isalso a Christian, you know, I
don't Because I didn'tnecessarily want to be a
preacher.
I don't think I've got thatcredibility, but So anyhow,
that's what I've I've just kindof respected that God made me a

(17:48):
comedian in this space andthat's what my content is so

Matt (17:51):
well, and when you hit all those cylinders and Try to stay
on the fringes that are justedgy enough to be entertaining
and capture that attention, likeyou said a few minutes ago,
capture that attention.
You capture the attention of thefolks going to church, and they
learn a little bit about thewestern lifestyle and ranching.
Capture the cowboys, and theylearn a little bit about the

(18:14):
Christian faith that maybe theyhaven't been introduced to.
You capture, I mean, all thesedifferent segments, and you help
all of them.
And that's what, that's justawesome to me.
There

Dale (18:22):
was one guy that called me.
A sheep in wolf's clothing.
Huh.
And I was like, I didn't knowhow to feel about it.
You know, I don't know, that'snot what I'm trying to do.
Because I go to Vegas andeverybody's just like, where are
we going?
Where's the party?
Let me buy you.
And I'm like, and I, I'm in bedat nine o'clock.
Like, that's just not my, to behonest, like I've never had a

(18:46):
drink of alcohol ever.
Yep.
And, uh, my dad did it and Ijust didn't want to, I don't
mind people drinking.
Right.
And I used to not ever cuss, youknow, I work with cows long
enough that occasionally I mightcall a horse a name whenever
he's, we've been there, we'veall been there, but, but so
those slip, but I don't smoke, Idon't drink and I don't need a
pat on the back, but basicallylike my lifestyle is one where

(19:09):
I'm a morning person, my desiresare, and, uh, but somehow I've
come across as this party animalbecause I'm a little more, uh,
blunt and I'm kind of the jerkeverybody wants to be on the
comedy side of things, you know,and I'm able to play that cocky
bull rider because I do wrestlewith, you know, my pride.

(19:34):
And so I know the jokes to make.
Um, but regardless, uh, yeah, hesaid, I think I can appeal to, I
think that crowd because a lotof people see me as the wolf
when I think I'm trying to be asheep.
I don't know how I feel aboutthat, a sheep in wolf's
clothing.

Matt (19:52):
I think it's hilarious because to me it sums up exactly
what I have thought from thefirst time I watched it.
Well, maybe the second or thirdtime I watched either that video
or one of your follow upsbecause some of the funniest
comedy to me is ironic comedy.
When somebody is making fun ofsomebody else.

(20:14):
Right.
By doing exactly what they'redoing.

Dale (20:16):
Yeah.

Matt (20:17):
And it's hilarious to see it.
When we've all, like you said,we've all worked with that guy,
employed that guy, worked forthat guy, whomever.
And I'm not sure that everybodyunderstands that it's irony.
Yeah, sarcasm.
That you're portraying sarcasm.
Yeah, no, they don't.
They don't.
Which is, even, makes it evenfunnier when people try to

(20:37):
emulate you so they can be acowboy.

Dale (20:39):
Alright.
Yeah, no, it's Well, what I'vefound, too, is that a lot of
people that just arelegitimately mad at Dale Brisby
Ha! And they just legitimatelydon't like Dale Brisby.
It's either one of two things,they either don't get the joke,
or they are the joke, you know?

(21:00):
Yeah.
But I think once peopleunderstand the joke, it's like,
oh, okay.
They're in on it.
Now, I'm not saying they all endup subscribing and buying a t
shirt off of my website, but atleast, I think some people can
at least see where my intentionsare.

Matt (21:15):
So I saw you do one and I think this was on one of your
Facebook videos or Instagram orsomething Not it's probably been
years ago but you were helping aguy out with his rope and the
branding pin and You said let mesee that rope and you grabbed
it.
Yeah I mean how many times havewe all been there right and I
remember watching a guy that Ithink maybe I Don't know what's

(21:37):
rumor and what's truth, but Ithink did you work with or for
Craig Cameron?

Dale (21:41):
Yeah, I spent a couple of summers there.

Matt (21:43):
Okay, so I remember seeing Craig Cameron in one of his
either horsemanship videos orthat, what was it, cowboy, great

Dale (21:52):
Yeah, Great American Cowboy Race or something,
Extreme Cowboy Race.
Yeah, that

Matt (21:56):
was what it was.
He had a guy in the round penand this old boy was tuning on
his horse and he had a tie downor something on him and he said,
Hey, let me, come over here, Iwant to help you adjust that tie
down.
Pulls the tie down off the horseand pitches it over in the
river, right?
And your video reminded me somuch of Craig Cameron Let me

(22:17):
help you out here by just thatside.
I would just throw it away andthat's funny that you made that

Dale (22:21):
connection Yeah, Craig is Yeah, he gets that style of
humor.
Oh, yeah, and I was there when Iwas like 13 and 14 okay years
old and I Didn't know the videoyou're referencing But, uh, I
could see him making that joke.
Yeah, mine and his humor arevery similar.
That is a, that is a ball oflife.
I love that man.

(22:41):
Yeah, he, I helped him, I got tohelp him later, years later,
with his YouTube channel.
Getting that off the ground.
He did that for, you know, aboutthree years, but he's just It's
a lot.
Yeah, well, and also, you know,he's kind of got his thing
figured out.
Yeah.
He's almost done.
Yeah.
Starting a whole new channelwas, you know, he's He's, he's

(23:03):
kind of already,

Matt (23:05):
he's done it, done it.

Dale (23:07):
Yeah.

Matt (23:08):
Yeah.
He was, he was the first guy.
I kind of arrived at thehorsemanship party late in life.
I grew up with horses ranchthere in Flint Hills, Kansas,
went away for a while, had a fewjobs, moved back with Amy and
our one year old daughter'stime, that was 21 years ago.
And I wanted to be a cowboy andwe had horses growing up, but

(23:28):
didn't train anything, didn'thave.
One ounce of horsemanship.
I got on I grabbed the reins.
I just rode.
And so my father in law actuallyWatched me ride the first time
and I think as he is known to dosubtly slipped me a horsemanship
book and kind of a few hints andsubtle suggestions and then he

(23:49):
Maybe we took a couple younghorses and he and I went to a
Craig Cameron clinic in KansasCity.
That's the first time I'd everheard of Craig Cameron.
And it was the coolest thing.
And I was hooked.
And that was when he was havinghis RFD TV show.
And, you know, it was It wasn'tbefore the internet.
It was before ever social mediaand everything else.
So this had been like, oh, 405or so.

(24:11):
And so I learned a bunch fromhim.
I mean, he was my guy and thatwas about the time that all the
clinicians were breaking wideopen and everybody had theirs
and they hated the others.
And they all basically wereteaching the same thing with
their own little way of doingit.
But I, I can see his influencein some of the things that you
subtly suggest through humor andeverything else.
And that's, that's pretty cool.

(24:31):
So growing up, did you go toGuthrie?
Where'd you go to high school?
No, we didn't stay there long.
Okay, my dad had been

Dale (24:38):
there for a couple years What years was he at the
pitchfork?
Late 80s.
Okay.
Yes.

Matt (24:46):
I was in Fort Worth and had some friends out there in
King County area and that butthat would have been 10 years
later.
That'd been 97 8 9.
Yes, sir in that time.
Morehouse girls and BrandiBlodgett and

Dale (24:59):
oh, yeah for sure.
Yeah.
Yeah, I know all of them yeah,we went, like I said, and
bounced around and, and, uh, he,he did some wheat pasture deals
and then, uh, later went toteach an ag and, and yeah, we,
we wound up in Memphis for awhile.

Matt (25:16):
Yep.
Greater Estelline area.

Dale (25:19):
Yes, sir.
Yeah.

Matt (25:21):
Yeah.
Don't drive too fast throughthere.
Yeah.
They've written plenty of songabout it.
So, Start in 13, 2016everything's kind of ginning,
coming together.
When did you, when did youreally feel like, hey, this is
actually even bigger than Ithought?

Dale (25:42):
Or are we there yet?
I'll let you know when ithappens.
I'm not saying, I'm not saying Iknew it would be this.
I just, I don't know.
There's, there's, it just ebbsand flows.
There's, there's, I go throughseasons of times where I feel
like I'm behind and then there'smoments where I'm like, man, I
can take a day off now, youknow, and, um, right now it's,

(26:05):
it's, it changes by the hour.
I feel like rather than even theday, but I definitely, you know,
there's, there's checkpoints.
I can look back on that.
Um, my struggle is the businessside of things.
So the apparel company is my,uh, Number one source of revenue
and it's been what's allowed methe most opportunity to do

(26:26):
everything.
Um second to that is thesponsors Third would be as a
media company.
I also do Media for companies.
I only do it for one Because I'msuper expensive So that's
because I know what value I canbring because I've seen it in my
apparel company So like I've gotsales to back up my work.

(26:47):
And so when people want me to dothat, it's like hey I will but
You're going to have to pay forit because I know what it's
worth.
It's, it's not an arbitrarynumber to me.
Right.
Um, like that what this onecompany is paying me, uh, to be
honest, it's a friend price.
And for them, it blows theirmind how much they're paying me.
But on the other hand, I'm like,look, look at what I've done for

(27:08):
me.
Exactly.
On my P& L over here.
Um, and I'm going to offer you ataste of the same thing.
Anyway, so that's the third waywe make money.
The fourth way, I guess, wouldbe YouTube, which is another
monster in and of itself, thatYouTube revenue.
But regardless, my business,savvy or lack thereof, I feel

(27:31):
like has been a huge, my ownroadblock in growing my apparel
company, you know.
Um, it's good that I've got myfinger on the pulse of the
brand, and, you know,everything's in house, and I can
okay things quickly, but on theother hand, I am my own worst
enemy, and I feel that, anyhow,I, I want to be in front of the
camera, I want to do themarketing, and maybe one day

(27:53):
there's an authentic partnershipfor, every day I'm almost like,
that's my next video, someonecome in here, partner with me,
and help me on the apparel, or,somebody else's thing, Like, I
partner on your thing and I'mthe face of the brand, like, I
say all that to say that I lovegetting to make videos and live

(28:15):
my life on camera and, you know,make people laugh.
Yep.
So, that's been my constant, my,my recent, um, battle is trying
to do more of that and less ofthe business stuff.

Matt (28:29):
So, if money was no object, that's your favorite
part?
Right.
Yeah.
Yeah.
That's what I figured.
I mean, for sure.
And that's what gave me thelongevity

Dale (28:38):
of, you know, because that's, what's moved the needle,
but, and that's also what I lovedoing.
Yeah.
It shows.
A lot of people like that kidthat came to me last night who
said that, you know, he'sstarting trying to start a
brand, but he doesn't can'tfigure out the marketing.
Well, he's the opposite.
He wants to do the business, buthe doesn't want to be on, on
camera or anything, you know,and, That's a lot of people

(29:01):
these days.
They're, they're, they're morescared of doing what I do and
what I enjoy, which is puttingyourself out there.
I

Matt (29:09):
don't know.
Well, you said it when westarted, you said you got to
capture their attention first.
If you're selling a horse,whatever you've got to get them
focused on you and what it isyou're doing before what it is
you're selling.
And I think that's, yeah, it'schicken and egg deal.
They go hand in hand.
But yeah, I think you're right.
You, if you're going to build abrand.

(29:29):
Your face, your logo, yourshtick better be on that brand.
They better see it first.
Yes, sir.
So, you've achieved a huge levelof fame in the rodeo crowd and
on social media.
It's fascinating to me becausemy kids have gone to the
National Convention and stood inline to shake your hand, get

(29:51):
your autograph, get a selfie,whatever the case may be for
hours and hours.
And you stand there the wholeentire time and just let them
flow to you.
And the first I saw you at thisnational cattlemen's trade show,
you're standing there byyourself and everybody's going,
who's the hippie looking dude.

(30:12):
Yeah.
And we had two friends of ours,same age as us.
Who don't have kids the same ageas ours, had no idea.
Yeah.
And I'm like, you've got to bekidding.
You do not know who Dale Brisbyis?
No.
What is, what's his deal?
And so, you, I'm saying that toassure you that you've still got
a lot of Demand out there thatyou haven't touched.

(30:35):
And I thought everybody would belined up and you just kind of
walk through and everybody looksat you.
Well, it just depends on,

Dale (30:43):
yeah, no, it just depends on where I'm at.
You know, like they'll, thereare some people that are like,
we want to have you out to ourthing.
And I.
Politely, just tell them I'mbooked.
Because, well, I know that I maynot be as impactful on their
thing as they think I am.
Like, when I go to NationalConvention, that's 50, 000 high

(31:06):
school kids who grew up in theag industry.
They all have Snapchat.
They all have Instagram.
Um, if they watch TV, it'sNetflix, where I've been.
Right.
And so, these, all these kidsknow who I am.
Yeah.
Before they get there.
Mm hmm.
Well, they're already goingthere.
They're not going there becauseI invited them.
They're already going there, soI go to them.
And then they got a three hourgap in the middle of the day

(31:28):
where they just walk around theexhibit hall.
There's nine exhibits, and I'mone of them.
They're gonna stop by my booth.
And so that's just a win win.
And, um Plus, I love the FFA andmy dad being an ag teacher, like
I would, I love the FFA.
Regardless, my point is, if youwere to ask me to, you know,
make an appearance at a farmshow in Kansas, which I have,

(31:52):
then I don't know how manypeople I could get to come to
that farm show that weren'tgoing to otherwise.
Yeah.
Maybe in the surroundingcommunity, some kids show up,
but I mean, if I can only get somany people to drive so far the
NFR.
That's another big win.
Oh, I bet.
So yeah, I'll bet.

(32:12):
No, I I'm not I'm not delusionalabout Yeah, I can't just host an
arena of people.
I'm not Taylor Swift, you knowI'm not even yet Taylor Swift of
the ranching industry.
I just most of the time It'speople like yourself if they
happen to be standing there.
Yeah, they'd love to get apicture.
Yeah, but If I got to walkacross the street, I don't know.

(32:35):
Oh, I'd have walked across.

Matt (32:36):
I did.
I've been chasing you down allthe time.

Dale (32:38):
There's people that would.
Don't get me wrong, but I'm justsaying.
And so I tell people I'm bookedbecause also, like, Yeah.
It's, my price is high becauseYour time's valuable.
My time is valuable.
Yeah.
You know, like, there's, I'vegot this list of things I need
to get done on Monday.
Uh huh.
And through Friday where I, Idon't necessarily, So I gotta

(32:59):
charge a bunch, but I also knowI may not bring the same value
you think I do.
Anyway, I guess I say that tosay I'm not delusional about my,
my worth, I guess.

Matt (33:08):
Well, yes and no.
I mean, we all say, and thosekids that have seen you at
National FFA convention, orwatched your YouTube videos,
followed your Snapchat,Instagram, everything else,
they're gonna grow up.
And they're gonna have kids.
And they're gonna want somebodythat is Cool enough for their

(33:28):
kids to want to watch and learnfrom and yet of a high enough
moral standard and code andChristian faith and the whole
nine yards that so many of usdesire So you may have some
longevity that you don't realizebecause those folks are gonna be
old here in 15 years.
Just like I am I

Dale (33:48):
Consider that often too.
I did have one sponsor like nowwe're not on tick tock That's a
younger crowd and I said wellOkay, if they're 14, are you, do
you not want to sell yourwitchidigit in four years when
they have a credit card?
Because there's, you know, Idon't know, the marketing side
of that didn't, but, but evenjust the legacy side of it, you

(34:11):
know, not just the, the, thebusiness side of it, where
obviously these kids are goingto grow up and I'd love to be in
business in four years.
But again, the legacy side of itwhere hopefully I can make an
impact where.
don't want to call it astruggle, but my aim is to just
stay relevant.
There's a lot of kids that, youknow, they, they'll go, they'll

(34:33):
ebb and flow and what's coolduring that time.
And so having made videos for 12years, what, what I find is, Koe
Wetzel talked about it on mypodcast with him.
He said that there comes a pointwhere you're not that cool.
new hip thing that someone hasin their back pocket that they
can show their friends that, youknow, cause their friends don't

(34:55):
know who you are yet.
And they're like, Oh yeah, letme show you Co Wetzel.
Have you ever heard this guy?
Well, well, when everybodylistens, sometimes those same
people that were like excited toshow their friend group, they're
like, nah, he, you know, he'snot as good as he once was.
Like it happened with CodyJohnson.
He was independent for thelongest.
Well, he made this album.

(35:16):
And he finally cut a deal.
Like he had the album made,already recorded.
Well he cut a deal in Nashville.
And um, They were like, wellbefore you release it, let's see
if we can strike a deal.
And so like, they struck a deal.
So he releases and uh, Somepeople were like, Oh, I liked
his stuff back when he wasindependent.

(35:37):
It's like, well, it's the samestuff he was about to release
anyway, as an independent, hejust got an opportunity to make
money and it was where he knewhe could still be authentic.
He's already wrote the album,you know?
And, uh, but those type ofpeople.
So anyway, my, my, which thatthat's a small percentage, you
know, for the most part, justlike Cody Johnson, Koe Wetzel,

(35:57):
everybody loves them.
They're great dudes with greatmusic.
And that's what I want to do isjust, I want to continue to.
At the end of the day, for themto be interested, I have to be
interesting.
And I can only ride that corefan's loyalty for so long.
Like, if I start putting outcrappy videos, then people are

(36:18):
going to stop being interested.
And so if I can just keepbringing my A game, and I keep
bringing value, then I thinkthat it'll work out in my favor.
But the moment I take forgranted someone's attention then
that's whenever it'll begin todecline.
So, for instance, social mediais, you know, a time waster.

(36:41):
Technically, if you get on, youknow, especially the older
generation, they're like, man,you're wasting time on us.
But when people are on socialmedia, they don't want you to
waste their time.
Oh, wow.
Meaning I can't make every videoan ad.

Matt (36:53):
Yeah,

Dale (36:54):
um, better entertain me or teach me right?
Otherwise you get thumb flicked.
scrolling down that news feed,you get thumb flicked.
So I got to be careful.
People are like, Hey, we'd lovefor you to rep our product.
We want to pay you.
And I'm like hesitant and itblows their mind.
They're almost offended.
Why would you be hesitant?
We're offering you money.
It's like, no, I get it.
And I'm very honored that youwould even think to talk to me,

(37:17):
but I can't have 27 sponsors.
I just can't.
Like my, my, I wouldn't haveanybody to look at the sponsors
if I did have that many.
Right.
You know, to me, six is toomany.
Hmm.
And one of them is American Hatsthat I just, I just kind of wear
their sticker.
but thankfully, you know, if youthink of people that make

(37:38):
content, there's not anybodythat doesn't have a sponsor.
Like Joe Rogan, you listen tohis podcast, you know, Traeger
grills, like all the things, youknow, like, so it's, I think
it's okay to have a few, but Ican't turn into a NASCAR, you
know?

Matt (37:55):
Yeah.
And that's, that's what I wasabout to go.
I mean, pretty soon you've got acar with so many stickers on
there that all you see is thenumber.
Maybe you see the number.
And yeah, I think, and you know,going back and tying that into
what you'd said earlier.
about, um, for them to beinterested, I need to be
interesting.

(38:16):
that, that authenticity that youbring is what got you to dance
and was and will be, I think,what keeps you going forth.
And the minute you startreducing that value by having so
many ads out there that theywatch you and think they're
going to be entertained and thenthey get something sold to them,

(38:36):
they go, eh.
And even when you throw out agood one that's just you, they
may scroll past.
Yeah, it's a, it's a

Dale (38:43):
tough game to play.
I'd say.
But, you know what, the, thething about it is our industry
is interesting.
Um, I got a buddy, he doesmurals.
he grew up in New Mexico and gotin trouble for doing graffiti on
train cars.
But then, you know, kind of wentstraight with it and did, does

(39:04):
murals, been to Moscow, lived inL.
A.
for 10 years doing murals on 10story buildings and, uh, can
freehand it.
Just the most, he did a mural ofme on a big building in
Amarillo.
Um, anyway, I, uh, he was datingan influencer out there in L.
A.
and I followed her.
And he was telling me, he was atthe house, at the ranch doing a

(39:25):
mural at my house and he said,man, you guys got it made.
Those influencers out there,creators in L.
A.
that are trying to make it.
They've got their apartment andtheir mind.
Where they've got to like becreative and be interesting.
And sometimes all we've got todo is go on in the back pasture,
you know.
Like I had this one video ofthese two bulls fighting go like

(39:46):
super viral.
And it's just, I wasn't even init, you know.
And, and so.
When you can couple that withgood comedy and interesting
content and a horse and buckingbulls, then you've got a recipe
for But I will say, in 2025,there are dozens and dozens,
hundreds of more creators.

(40:08):
Even in our industry.
Oh yeah.
Like, there's podcasts poppingup everywhere, there's, and I
love it.
I think it's great.
Good.
Because at the core of it, like,hey, if I'm not bringing value
and somebody else is, then Ideserve to lose.

Matt (40:21):
Competition makes us all win.
And then the other thing

Dale (40:23):
is, you know, the industry grows.
Yeah, exactly.
You know, so, I mean, everybody,which we would all win, so it's
a good thing.
I think, I think you having apodcast, I think everybody
should.
Everybody should.
Like it's, it's, we should allbe creators.
Every ranch should be videoing.
Because it's just more and moretruth.
Like why would we not want tospread My granddad, like, I

(40:47):
don't know, my granddad saw theinternet as something negative
and he said, uh, you know, allthese kids in there with phones
in their hand and, uh, I waslike, well we might as well give
them something to watch.
And that internet can be usedfor good or bad.
Well, if there's bad on theinternet, you know, it's kind of

(41:08):
like a gun.
A gun can be used for good orbad.
So you can be mad at the gun,but, you know, if you got one in
your house to protect yourselfor a cop has one, then that
gun's pretty good, you know,like, and that's the same thing
with the internet.
Same thing with money.
Yep.
Um.
Use it for the right thing.
So I think we've all got anopportunity to advance the
industry, um, rodeo, theranching community.

(41:32):
I don't know a lot aboutfarmers, but them too, you know,
where we can educate the public.
I, I was on this podcast inVegas, this guy, it blew their
mind that I was gonna leave thatstudio in Vegas, go to my Airbnb
and cook a steak that I'd gottenfrom Walmart.
Blew his mind.
I was like, I've, I've workedcows on a lot of operations, and

(41:54):
I've never been somewhere whereI thought, I'm not gonna eat
that beef.
Like, I've never been somewhere.
I was like, I'm not doggingstraight from ranch to table.
Sure.
Like, get your beef from aprivately owned ranch.
That's great.
But that doesn't mean that beefin a Walmart or a United
Supermarket is unsafe.

(42:15):
Yep.
And um, then we had aconversation about, well,
basically like if we allswitched to grass fed, we
wouldn't be able to feed thecountry, you know, and anyhow.
No, that's, that's a whole, I'm,I'm preaching to the choir

Matt (42:29):
now at this point, but, well, you, you are and you
aren't because not everybodywithin the beef industry looks
at those issues the same way aswhat you were looking.
I, I heard of a guy that I thinkmay have been at this convention
that was telling people on theplane on the way here.
You shouldn't buy beef from thegrocery store.

(42:50):
They're trying to kill you.
A rancher.
That's so bananas.
And he has ulterior motives.
But he was trying to make surethat he put a ding in the big
four packing plants and whateverelse.
But honestly, that not onlydoesn't accomplish that, it
hurts the industry.
It hurts the whole industry.
Some total.

Dale (43:07):
Yeah.
Yeah, we don't have to throwmud.
Like I said, I buy beef.
Differentiate.
My buddy, uh, Gage Morehouse,uh, American people's beef off
right off the Morehouse ranch.
Like I, that's the last place Ibought steaks.
And, uh, I bought some from thefour sixes.
Like I get it.
Go straight to the source.
That's, I'm all for it.

(43:28):
I personally do that.
But that doesn't mean that.
The rest of the beef industry isevil.
Now, are there some players thatprobably make some moves that
aren't in the best interest?
Yeah, maybe, probably.
In every industry.
As it is in every industry.
But that doesn't mean that, youknow, People need to have this
anyway.
I don't know, I

Matt (43:48):
just So you telling me that Gage Morehouse has a ranch
direct beef company makes mefeel really old.
Because I've mentioned Guthrie.
I used to work for the AmericanAngus Association, and I was a
regional manager for Texas, NewMexico.
And I'd mainly call on Angus,registered Angus guys, selling
bulls, and go help with thekids, State Fair Texas, and Fort

(44:11):
Worth Heifer Shows, and all thisstuff.
But when I could, I'd go seecommercial folks that were using
Angus bulls.
And I'd never been to Benjamin,Guthrie, Seymour, any of that
country, until I moved downthere to Fort Worth, and I just
absolutely fell in love with it.
So I called.
I sat down with Gage's dad, Tom,and he just kind of, they'd been

(44:32):
using a few Angus Bulls.
This was when the sixes.
Hey, Matt.
Yeah.
Sir.
Exactly.
This is when the sixes werestill hiding the Angus Bulls
from Miss Ann because theydidn't want to admit they were
breeding a few of thoselinebacker herfords.
Yeah.
Anyway, 1996 7, I sat down inthe kitchen.
Gibson.
Gibson.

(44:52):
Yep.
I sat down in the kitchen withTom Morehouse.
And Tom's wife and Gage come inand Gage had just been to fiddle
or violin lessons.
I don't know where they went.
I think they had a lady maybecome from Lubbock to Guthrie.
And he was taking violinlessons.
He couldn't have been, I don'tknow when he was born, but I'm
going to say he was six to tenyears old.

(45:14):
Eight, nine, ten years old.
So Tom said, Gage?
And so he whips this thing outand stands there in the kitchen
and I'm like, this is thecoolest thing ever.
Well, then I saw him in one ofyour videos or something, you
were talking about him.
I'm like, Oh my gosh, how canyou engage more outs already?
That makes me a lot older than Ionce was.

Dale (45:35):
Yeah.
They got, they, they, uh, Ithink it's called the people's
beef.
Okay.
Anyhow.
Where's

Matt (45:42):
he now?

Dale (45:43):
We're there at the ranch.
Yeah.
There it still works on.
He, he runs.
Yeah, the Morehouse ranch.
So him and his wife, Laura, theygot a few kids and, but yeah,
I'm all for it.
I'm all for it.
I just, I'm just, that doesn'tnecessarily mean I'm against,
you know, anyhow, butregardless, I think that there's

(46:03):
a lot of educating we can all doas in the industry.
And so, yeah, the more, themerrier back to my point,

Matt (46:11):
I heard a guy, you're talking about everybody having a
podcast.
This was.
I can't even remember whichpodcast it was.
It was definitely not a ranchingpodcast.
Two politicians, two, twopodcasters, one that was ultra
right conservative, one that wasultra left liberal.
And they were on, that's what itwas, the Wall Street Journal
podcast.
And they were calling this lastpresidential election, last

(46:33):
election total, the podcastelection.
Which I hadn't heard that.
Yeah.
But they said that one thingthat helped President Trump was
him going on to Rogan andseveral of his others.
And we almost had him on ours.

Dale (46:47):
You're kidding.
Yeah, but it was like rightaround the time he was doing
Rogan and, talking to hiscampaign managers, they had,
around that week, they decidedthat Rogan would be the last.
Okay.
Which he ended up getting like50 million views or something.
It was crazy.
On any given night, I think,almost maybe a million people

(47:08):
might watch CNN.
I think it's 48 million thatwatched that Rogan podcast.
Who would have

Matt (47:15):
seen that coming?
And yeah.
Oh,

Dale (47:16):
I mean all of us in the, in the podcast.
Yeah.
Of course.
It's pretty telling.
You know, the

Matt (47:22):
only thing that's would been cooler than you getting
Trump on your podcast is megetting you on this one.
There you go.
I mean, let's put it inperspective.
No, that, and I heard you onRogan.
That was cool.
What a deal.
What an experience.

Dale (47:37):
He was a good one.
And he's, He's, I don't know, Itry not to get too far into the
weeds.
He got to talking about farmingand I just don't know a lot
about farming.
Well,

Matt (47:45):
he tried to do exactly what I don't know that much
about ranching, but he tried todo exactly what you were saying
we've got to be careful ofwithin the beef industry.
He was trying to get you tothrow mainstream agriculture
under the bus and you didn'tfall for it, which I was proud
of you, um, because sometimes,and I don't listen to very many
of those, but sometimes he canget out there a little bit.

(48:07):
Well, it's such an

Dale (48:08):
easy headline to get behind when you talk about like
hormones or something and like,it just sounds weird, but people
just expect that means thatyou're putting that ralgro shot
in them an hour before they're,you know, slaughtered when in
reality, but, but, but also, Imean, if you, you know, and
again, I'm preaching to thechoir, but I mean, just doing

(48:30):
the math on feed conversion, ifyou got a pin of a hundred and
they're, Without it, they'regoing 7 pounds of feed to 1
pound of gain, and average dailygain of 3, so they're eating 21
pounds to get the 3 pounds, andthen you, you do use that long
before they're slaughtered.
Now all of a sudden they knockit down to let's say 5 to make
the math easy.

(48:51):
And now all of a sudden it'staking them 15 pounds to gain 3
pounds, well that's 6, wellthat's a 100 head in the pen,
now you're 600 pounds in oneday.
Yep.
You know, and like, that's, Idon't know, that's pretty
efficient, and To me, it'salmost like the cholesterol
conversation, like, that's justthe theory.
That high cholesterol causesheart disease.

(49:12):
50 percent of the people thatdie of heart disease don't have
high cholesterol.
Don't.

Matt (49:17):
Dietary

Dale (49:17):
cholesterol.
You would think, as the way thatthe media has demonized beef and
cholesterol, you would thinkthat 97 percent of the people
that died of a heart attack hadhigh cholesterol.
And my dad died of a heartattack at 55 and so I
investigated it myself andthere's, I don't know if you
guys have heard of the liondiet.
You ever heard of the lion diet?

(49:39):
So if you, if you're familiarwith podcasting, Jordan
Peterson, Jordan Peterson andhis daughter, Michaela, both
each have podcasts, right?
They are both on what's calledthe lion diet.
It is beef, salt and water.
Whoa.
She has New York strip forbreakfast, New York strip for
lunch.
New York Strip for dinner.

(49:59):
Sometimes she'll have lamb.
That's the lion diet.
It has cured, not cured, but ithas like, her autoimmune
diseases are like gone.

Matt (50:10):
Skin disorders,

Dale (50:11):
like gone.
So not only is she surviving onjust beef, she's thriving.
And so, that made me in 2023start the carnivore diet.
Which is basically anything froman animal.
And then I added fruit.
So that's basically my day today is I'll have Um, meat, eggs,

(50:32):
or cheese, or milk, and then anytype of fruit, mainly berries.
And it's crazy that we don'thave to have a side.
We don't have to have all thosecarbs, you know.
And so, anyhow, my point in thatand connecting it with the
hormone deal is just like, Ithink it was Harvard came out

(50:54):
with a study that, Lucky Charmsare more healthy than beef.
Oh my gosh.
You know what I mean?
You know what I mean?
Like, alright, well that's nottrue.
We got a, surely this, thisfactory made marshmallow that
you put into this cardboardcereal.
That lasts for 17 years.
And not the cardboard box withcereal.
The cereal is pretty muchcardboard.

(51:15):
Yeah, that can last for years.
You're saying that's morehealthy than this beef.
And I just, I don't know.
Uh, I don't know the exact, youknow, I don't know all there is
to know about RALGRO and allthat.
But I, I just know that I'm notgonna just chase a headline.

Matt (51:31):
SIN of

Dale (51:31):
XS, whatever you decide to use.
Yeah.
I don't mean to, I'm not tryingto pick on.
Cause I'm gonna use them.

Matt (51:35):
Your new sponsors.

Dale (51:36):
Cause I'm gonna use them.
Like, I don't care.
Like, I just.
I'm gonna save the six pounds aday.

Matt (51:41):
I just had a conversation this week, and I can't remember
if it was on the podcast,because I've recorded several of
these, or just out in thehallway, but a guy was telling
the story about talking tosomebody that was very
environmentally focused.
They were convinced that we hadto go green, we had to go all
natural, and he said, Well,which do you want?
And they said, What do you mean?
He said, Do you want naturalbeef, or do you want green,

(52:03):
sustainable beef?
Well, I want natural.
And he pointed out the fact thatthat natural beef, again, not
that there's anything wrong withit, if that's what you want to
make that didn't have thatgrowth promoting added, took way
more land, way more water, waymore time to produce a pound of
beef.
So the green beef is actuallythe one that had the implant.
Absolutely.

(52:23):
Yeah.
The, the

Dale (52:24):
600 pounds in a hundred, just what you said.
Yeah.

Matt (52:27):
So that's green, even though they consider or make it
a,

Dale (52:30):
you know.
10, 000 head feedlot.
Oh, yeah.
And do the math.
Yeah, do the math.
Add the zeros, essentially.
Um, yeah, exactly.
Like how many, how much moreneeds to be harvested based on
that.
And, uh, but they're trying to,like I said, their headline
reading.
Yeah.
And, um, so, but I think thatthe, I think that the pendulum

(52:51):
starting to swing, you know,obviously this recent election
showed that like, not the wholeworld doesn't agree with You
know, all the things that justseem like, and I think that's
our fears, this really loud,super left, you know, group of
people are yelling from therooftops that it's okay for men

(53:12):
to compete in women's sportsand, you know, you've got to eat
this way and, um, well, it turnsout that was a very small
minority.
and so I think that's the hopeand the encouragement now is
that like, hey.
Even what I'm talking about,carnivore diet, you should look
into it just for education'ssake.
I'm not saying you should go doit.

(53:32):
I'm no doctor, but it has got somuch momentum.
There are so many people, um,that are just kind of swinging
back to like, Oh, okay.
I don't, like oatmeal, forinstance, not the healthiest
choice in the morning.
And, uh, there's a lot ofresearch showing that.

(53:54):
Bacon and eggs goes so muchfurther health wise than
oatmeal.
And I think everybody listeningto this would probably agree
about the cereal statement.
You know, that one's an easy,like, obviously.
But, um, anyway, I don't know.

Matt (54:10):
Well, and I think as we see whether you go to the
extremes on either side, eithervegan and I'm not going to eat
any red meat or processed meator whatever else, or nothing
but.
The lion diet, quite often,somewhere in between those might
work for the majority of people.
For sure.

(54:30):
There may be some that need oneend to the other, but for the
most part, and that's what Ithink has been frustrating to
me, is the number, it's not justthe media, but the number of
research trials dating back tothe 50s or 60s.
Well, well that's where.
That were, that were kind of.
Trumped up to show what theywanted it to show.
Well, that's what I'm saying,like, nobody's ever

Dale (54:51):
Nobody's ever proven that high cholesterol causes heart
disease.
The dietary cholesterol isliterally, factually, right now,
that is a theory.
Yeah.
That high cholesterol causesheart disease.
It's a theory.

Matt (55:03):
Now, uh Here's a girl you need to have on your podcast.
Well, I've got to look her up.
Diana Rodgers, have you had her?

Dale (55:11):
No, I have had, there's a guy, uh, Paul Saladino.
Okay.
And he's on social media.
He's a doctor.
And he, uh, his handle used tobe CarnivoreMD.
Okay.
Uh, he's very pro animal based.
Yeah.
He does like the grass fedconversation a lot.
Okay, yeah.
He's got a, I brought him on thepodcast.
He's got a product, uh, lineage.

(55:34):
And it's like, uh, air dried?
beef, not beef jerky, but ittastes really good.
But he, he brought it on mypodcast.
He was like, and it's, it'sgrass fed right out of
Australia.
And I was like, man, I loveAustralians, but I love U.S.
Beef more than that.
So I wish it was, I wish it wasTexas beef, but yeah, you know,
I just, but anyway, he's a big,advocate for animal based diets.

(55:56):
And I'm not saying people needto get on Lion, diet, you know,
but there, there are, it wasjust crazy that there's, People
with the skin disorders,autoimmune deals that, my sister
in law being one of them, thatyou know, when she can tell if
she'll get on like an animalbased diet, it'll clear up her
skin.
I'll be darned.
And, uh, that was just anindicator to me that maybe Lucky

(56:19):
Charms aren't more healthy andthat it is okay to eat beef.

Matt (56:24):
I'd say you're going to get a lot of nods of agreement
out across folks who arelistening.
Do your own

Dale (56:29):
research for sure.
Yeah.
What I'm not going to do isbelieve the media.
Yeah, yeah.
That's what I'm not going to do.

Matt (56:37):
And there'd be people that say one thing I'm not going to
do is believe that podcast thatMatt Perrier is running.
But, again, listen, listen,think, decide, research, and
don't just take one person'sword for it.

Dale (56:50):
Right, yeah.

Matt (56:52):
So I'm going to let you wrap it up here, and, or maybe
I'm going to wrap it up for you.
Um, first of all, thank you.
You bet.
I mean, how cool?
I had no idea what I was gettingmyself into, and you, I'm sure
didn't either.
But the thing that I think is socool about this whole
conversation and everything thatyou're doing, we've talked about

(57:13):
the recent election, we'vetalked about how people make
their food choices, where theyget their news and their
information, where they gettheir entertainment, how they
use the social media, how theyuse all these different things
that are available to them.
And I think the one commonthread that I see today, more
than I've ever seen in my life,is they want authenticity.

(57:35):
They want transparency.
They don't want the 30 secondsoundbite.
They don't want the polished,perfectly worded script that was
read off of a page not offsomebody's heart.
They want something that's realand that's what you represent,
And you do it in a way that isof high enough moral character

(57:56):
that like you said we can haveour seven year old daughter
watch it and we can watch itwith our 57 year old friends and
Everybody enjoy.
And I think that that togetheris a refreshing departure from
sometimes what's a single focus.
You know, if you're going towatch comedy, it's going to be
dirty comedy.
If you're going to watchranching, it's going to be

(58:18):
boring because we're all justsitting there punching cows and
not telling.
Yes, sir.
So, anyways, hats off to you.
Keep doing what you're doing.
it, I, I think from within ourindustry and I hope eventually
even outside of our industry, I,I, I think it's It's of huge
value, not just entertainmentvalue, but encouraging us.

(58:40):
Just like you said, ranches needto have a social media page.
We need to tell people whatwe're doing and put a face with
the name.

Dale (58:47):
Well, it's just already so interesting.
It's not interesting to usbecause we, you know, you
might've, you know, you were ona horse before you realized
that, Hey, this is a uniquething that most people don't
like people.
People, people are good athorseback riding before they
realized that.
Most people aren't good athorseback riding.
And so like it for us, it'ssecond nature, but my buddy that

(59:10):
did those murals, whenever hetold me that I was like, dang.
And, um, it made me turn mycamera on a little bit more,
which, which has helped.
But like I said, these days,there's a lot of people doing it
and, uh, I love it.
I love it.
So

Matt (59:23):
the more, the merrier.
Well, it shows and, uh, keep upthe good work.
And again, thanks for beinghere.
Yes, sir.
All right.
Thank you.
You bet.
Take care Pow,

Dale (59:30):
Pow!.

Microphone (Yeti Stereo (59:32):
Thanks for tuning in to Practically
Ranching, brought to you byDalebanks Angus.
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(59:53):
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