Why Your Marketing Isn’t Working in Private Practice (A Real-Life Example That Explains Everything)

If you are a counsellor, psychologist, or social worker in private practice and you feel like you are “doing all the marketing things” but bookings

are slow, inconsistent, or not happening at all, this episode will likely give you the clarity you’ve been missing. In this episode of the Private Practice Podcast, I break down real-life marketing basics using a surprising example from Simon Cowell’s failed boy band relaunch and show you exactly how the same mistakes show up in private practice websites, messaging, and marketing strategies every day.

This episode is for Australian therapists who are tired of guessing what to focus on, overwhelmed by marketing advice, or questioning whether they are doing something wrong. You’ll discover why effort does not equal results, how friction quietly kills inquiries, what a realistic conversion rate actually looks like, and why being “experienced” can sometimes work against you. I also explain why relying on fame, credentials, or “what used to work” is not enough, and how identity, messaging, and user experience determine whether people take action or click away.

By the end of this episode, you will walk away with a clearer understanding of what is actually happening when people visit your website, why your marketing might not be landing with the people you want to attract, and one simple action you can take this week to make it easier for clients to book with you. A quick win to start with: open your website and try to book with yourself. Notice how many steps it takes, how much reading is required, and where friction appears. What feels obvious to you may feel exhausting to a potential client.

 

Mini FAQ

Why am I getting website visitors but no inquiries? In most cases, it’s not a traffic problem. It’s friction, messaging disconnects, or asking people to do too much before they can take action.

What is a realistic conversion rate for private practice websites? On average, 2–3 people per 100 visitors should inquire or book if your website is clear, simple, and aligned.

Do I need to be on every social media platform to get clients? No. Being everywhere usually leaks energy and reduces visibility. Your website should work first, then you choose one platform to support it.

Is marketing supposed to feel this hard? No. When your messaging matches what your audience actually needs and the process is easy, marketing feels lighter and more consistent.

Is identity really part of business growth? Yes. How you see yourself determines how you show up, what actions you take, and the results you create.

 

 

 

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