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February 6, 2025 • 10 mins

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Tired of patients who only care about what insurance covers or those who never need more than a basic cleaning? In this episode of Practice on Fire, Dr. Graham Dersley reveals how to attract high-value patients who actually want the treatments you love to provide. Learn how to shift your marketing from generic ads to patient-driven messaging that brings in motivated patients—ones who value their health, say yes to treatment, and aren’t just looking for the cheapest deal.

🚀 What You’ll Discover:


✅ Why most dental marketing fails & how to fix it
✅ How to attract patients who need dentistry—not just price shoppers
✅ The simple shift that reduces your dependence on hygiene for restorative work
✅ How consistent marketing creates practice growth, higher fees, and less stress

Next Episode: Don’t miss our deep dive into Case Acceptance—because great marketing is worthless if patients don’t say YES! 

Check out PracticeOnFire.com for downloads and more info on our premium platform.

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