Behind the Braces: Balancing Clinical, Marketing, and Patient Care

In this inspiring episode of Practice Talk, host Lacie Ellis sits down with Christi Hubert, a purpose-driven leadership professional with over 11 years of experience in the orthodontics industry. Christi shares her journey of growth, resilience, and unwavering commitment to excellence, emphasizing the importance of creating a welcoming, home-like environment for patients and team members. From navigating unexpected challenges to embracing discomfort as a path to growth, Christi offers invaluable insights into finding purpose, staying grounded, and inspiring team empowerment in the workplace. Whether you're a seasoned orthodontics professional or just starting in the field, this conversation will leave you motivated to rediscover your "why" and fall in love with the impact you make every day.

 IN THIS EPISODE: 

• [0:25] Christi Hubert discusses how she balances their busy schedule
• [6:09] Collaboration in team empowerment and marketing content
• [18:10] Listener question: showing the value of social media to their doctor
• [22:46] Listener question: promoting the orthodontic practice while staying true to its values
• [29:33] Christi shares her key to purpose-driven leadership
• [34:30] Christi leaves advice for pursuing a multifaceted role in orthodontics

KEY TAKEAWAYS: 

• Purpose-driven leadership involves encouraging team members, involving them in decision-making, and praising their contributions. This approach fosters empowering leadership and team excellence. It builds a positive, engaged work environment where everyone feels valued and motivated. By aligning these communication tools with these principles, marketing efforts become effective and enjoyable.
• Creating marketing content can be a transformative team empowerment experience that highlights Personal Development and energizes the entire team. Embracing authenticity and showcasing each team member's strengths fosters excitement and creativity. Allowing personalities to shine through playful videos or behind-the-scenes contributions enhances the organization’s culture and builds genuine connections with patients. This inspires team members to step out of their comfort zones, strengthening the practice’s story and its relationships.
• A holistic approach to social media involves aligning the practice values with its online presence across multiple touchpoints in a patient’s decision-making journey. By sharing professional insights and personal moments, practices foster team empowerment and differentiate themselves from other orthodontic practices. 

RESOURCE LINKS

People + Practice  - Website

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