Building More Than Smiles: The Journey of Starting an Orthodontic Practice

Welcome back to Practice Talk with your host, Lacie Ellis. Today, we’re excited to welcome Janine Chinitz of Chinitz Orthodontics, a startup that’s been making waves in the industry for the past two years. Janine will share the five key factors that have contributed to the success of the practice, from choosing the right name to building a standout team. We’ll explore how strategic planning, effective marketing, and strong community connections have helped them lay a solid foundation for growth. Whether you're just starting out or looking to level up your practice, this episode is filled with invaluable insights and practical advice.

 IN THIS EPISODE: 

• [0:25] Meet Janine a co-founder of Chinitz Orthodontics
• [10:30] Choosing the name, completing the vision and the motivation for their dream
• [16:36] What sets Chinitz Orthodontics apart from other practices
• [21: 59] Hiring the right staff is critical
• [25:43] A listener poses a question about the most effective marketing strategies 
• [30:01] Laci describes the services provided by People in Practice
• [35:30] Janine responds to a listener about balancing work and family life
• [40:32] Taking the Chinitz Practice to the next level

KEY TAKEAWAYS: 

• Planning your orthodontic practice’s location, design, and hiring strategy is essential but not covered in dental school. These decisions impact your budget, visibility, and patient experience, laying the foundation for a successful practice
• Expand your orthodontic business by networking with local practitioners and promoting your practice to everyone you encounter
• Orthodontists need reliable staff to manage the front desk, handle essential tasks, and oversee finances and scheduling, ensuring the practice runs smoothly

RESOURCE LINKS

People + Practice  - Website

Practice Talk Podcast - Free Downloads

Chinitz Orthodontic - Website

Chinitz Orthodontic - Instagram

QUOTES: 

“Our goal is not to be a factory.  Success is defined by each person. So, while we could probably see 100 patients a day, that is not successful in our minds. We want to see less than that so that we can give time to our patients and give them the care they deserve. People are responding like crazy. They're switching from other doctors and referring their family and friends because they're like, ‘Oh my God, this is so nice’.” Janine Chinitz

“We found a place that would match our mission. We are in the neighborhood where my husband grew up. While it seems obvious that we named our office Chinitz Orthodontics, his last name has a great reputation in the area, and every single one of my husband's family members is a doctor. So we're using this reputation in the medical field and in our neighborhood’s location.” Janine Chinitz