Just released the latest episode of the Practiceology 7 Questions in 7 Minutes podcast featuring Tor Davies, founder of Co-Kinetic, and it’s a must-hear for all clinic owners in the allied health space 👏
Tor shared some truly actionable insights on building a steady patient flow and making marketing authentic (and… dare I say… fun!).
Here are my 3 key takeaways:
Consistency = Results: Block just 2 hours a week for marketing—treat it like a patient appointment. Use this time to build visibility, whether that's sending an email, writing a blog, or shooting a short video.
Avoid “Shiny Object Syndrome”: Stick to a strategy. Hopping from tool to tool or endlessly tweaking your website won’t move the needle. Focus on actions that build trust and nurture your patient community.
Value-Led Marketing Matters: Great marketing is just helping people at scale. Share useful content freely, nurture your audience, and charge confidently for your expertise—being authentic wins.
If you want ready-made resources, check out Tors website below for tons of free marketing guides, AI prompts, and more.
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