Building a Brand That Feels Real with Megan Matthews – Part 2 (Ep. 55)

We’ve all heard the phrase “Your brand is what people say about you when you’re not in the room.” 

But what if you don’t know what they’re saying?

In this episode, brand strategist Megan Matthews joins John and Alex to unpack what makes a brand unforgettable and what makes it forgettable. From taking over her father’s firm, Instinct Brand Equity, to working with elite firms on their emotional resonance and strategic positioning, Megan shares powerful insights into why branding must evolve with intention.

Whether you’re running a family business or managing a legacy firm, this episode will challenge the way you think about identity, trust, and perception.

Here’s what you’ll learn:

• Why PR overtook advertising and what brands must do now
• What it’s really like stepping into a parent’s legacy business
• How emotion, not just logic, builds brand loyalty
• The biggest brand risk no one talks about: being “good enough”
• And more!

Resources:

• “Unreasonable Hospitality” by Will Guidara
• “Start With Why” by Simon Sinek
• Building a Brand That Feels Real with Megan Matthews – Part 1 (Ep. 54)

Register for one of our upcoming events:

• January 28, 2026: Retirement Red Zone – Dinner Presentation
• February 3, 2026: Retirement Workshop Part 1 – Lunch Workshop
• February 10, 2026: Retirement Workshop Part 2 – Lunch Workshop

Connect with Med-Wealth Financial Services: 

• Med-Wealth Financial Services
• LinkedIn: John Soutsos
• LinkedIn: Alex Soutsos
• LinkedIn: Med-Wealth Financial Services
• X (formerly Twitter): Med-Wealth Financial Services
• [e-mail]
• 905-568-2000
• 1- 888-568-1170

Connect with Megan Matthews: