In this episode, Lindsey Rando, owner of Bobbles and Lace, discusses her entrepreneurial journey in the fashion industry. She shares the challenges of starting her business with limited funds, facing competition, and adapting during the COVID-19 pandemic. Lindsey emphasizes the importance of client relationships and the role of social media in marketing. She also talks about franchising her business, balancing motherhood with entrepreneurship, and her future expansion plans. Offering advice to aspiring entrepreneurs, Lindsey advocates for hard work, learning from failures, and the joy of affordable fashion.
As one of the founders and co-owners of Bobbles and Lace, Lindsay Rando is a modern-day entrepreneur and fashion maven who has helped to bring high fashion to the Northeast.
Find Lindsay Rose Rando/Bobbles and Lace online:
Lindsay's Instagram - https://www.instagram.com/llubets/
Bobbles & Lace - https://www.bobblesandlace.com/
Bobbles & Lace Instagram - https://www.instagram.com/bobblesandlace/
Timestamps:
The journey of entrepreneurship (00:00:00)
Lindsay's early experiences and her journey into entrepreneurship and fashion business.
Philosophy behind fashion store (00:04:00)
Discussion about the philosophy behind Bobbles & Lace, and the impact of moving the business from LA to the Northeast.
Challenges and resilience (00:08:05)
Lindsay's reflections on the challenges she faced and her resilience in overcoming them, including the impact of COVID-19 on her business.
Franchising 101 (00:14:02)
An overview of the franchising process, including the decision to franchise, the development of a training manual, and the unique approach to franchising at Bobbles & Lace.
Social media and digital marketing (00:20:44)
The evolution of Bobbles & Lace's social media strategy, including the transition from a single page to store-specific accounts and the role of social media in the business.
The importance of social media (00:20:56)
Lindsay discusses the profitability and personal connection of social media, the role of a social media director, and the impact of social media on sales.
Evolution of social media (00:22:43)
Lindsay reflects on the evolution of social media, from operating without a computer to the current influence of social media on client interactions and styling experiences.
Balancing work and family (00:30:47)
Lindsay shares her experiences and challenges of balancing motherhood and a career, emphasizing the importance of quality time and support systems.
Business expansion and future goals (00:36:44)
Lindsay talks about the expansion of Bobbles & Lace, the development of hubs in different parts of the United States, and her loose approach to future plans.
Following your passion (00:39:28)
Lindsay emphasizes the importance of pursuing what one loves and having the courage to follow one's passion, drawing from personal experiences and advice received.
Start Small and Market Testing (00:40:57)
Lindsay advises starting small and market testing before investing heavily in a business venture.
Online Presence and Store Locations (00:42:15)
The host encourages visiting Bobbles & Lace stores and discusses finding them online and on Instagram.
Affordable Fashion Philosophy (00:43:03)
Lindsay emphasizes the affordability of their fashion and the importance of keeping it fun and stress-free.
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