Kevin Hupp is a part-owner of Unprecedented Media, a digital marketing agency. He’s a specialist in all things social media, influencer marketing, and music marketing. He’s built a TikTok following of over 1.5 Million, and has generated millions of views for clients ranging from Mountain Dew to Shutterfly and so many more. And, of course, he’s one of my best friends!
In this episode of Press Record with Kellan Reck, we talk through the history of Kellan and Kevin. We break down the two times in Kevin's life where he took a significant leap of faith. We go on to discuss the highs and lows of building a business and working together as friends.
Find Kevin Hupp online:
Kevin Hupp on Instagram - https://www.instagram.com/kevinhupp/
Kellan and Kevin on Instagram - https://www.instagram.com/kellanandkevin/
Unprecedented Media - https://www.umcreativegroup.com
Time Stamps:
Setting the Stage (00:00:00)
Introduction to Kevin Hupp
Reflecting on the Past (00:01:30)
Discussion about past experiences and the potential for recurring appearances on the show.
Starting the Business (00:02:31)
Discussion about the birth of Unprecedented Media and the challenges faced in its early stages.
Life during the Pandemic (00:04:05)
Exploration of the impact of the pandemic on Kellan and Kevin's lives and the start of their content creation journey.
Navigating Challenges (00:09:20)
Reflection on the struggles faced during the initial phase of content creation and the lessons learned.
Unexpected Recognition (00:11:51)
Discussion about the unexpected recognition and the impact it had on Kellan and Kevin's lives.
Personal Branding (00:16:15)
Exploration of the importance of personal branding in the context of content creation and business.
Monetization and Business Development (00:21:35)
Consideration of the potential for monetization and the development of a business around content creation.
The first job leap (00:22:35)
Kevin's transition to a career aligned with his skill set and aspirations, joining an influencer marketing company.
Unprecedented Media creation (00:24:42)
Kevin and Kellan's venture to help businesses expand on social media, their success, and client relationships.
Deciding to quit the full-time job (00:28:30)
Kevin's decision to leave his stable job for the growing business, the support system, and making a plan.
Challenges of running a business (00:33:31)
The difficulties of leaving stable work, maintaining a partnership, and understanding each other's work styles.
Balancing work and personal life (00:39:44)
Kevin's daily schedule, business prospecting, and prioritizing physical, emotional, and spiritual health.
Gym and personal growth (00:43:20)
Kevin's focus on fitness, confidence, and personal growth through gym workouts.
Life Changes and Career Growth (00:45:23)
Discussion on personal growth, career changes, and transitioning into a new phase of life.
Following Your Passion (00:46:48)
Advice on pursuing one's true passion and being accountable for aligning actions with personal dreams.
Book Recommendation: The 10th of December (00:49:10)
Recommendation of the book "The 10th of December" by George Saunders, emphasizing the value of creativity and persistence.
Contact Information and Musical Performance (00:51:08)
Sharing social media and website links, followed by a musical performance and closing remarks.
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