In this podcast episode, Tricia McCormack, a photographer and entrepreneur from the Berkshires, shares her journey from a 14-year corporate career to founding three businesses: a photography studio, a photo booth service, and a fitness venture. Tricia discusses the internal struggle she faced in the corporate world, the challenges of transitioning to entrepreneurship, and the importance of a supportive team. She offers advice on wedding photography, balancing work and family, and personal branding. Tricia emphasizes authenticity, mentorship, and creating a relaxed environment for clients, providing valuable insights for aspiring entrepreneurs.
Tricia McCormack is a talented photographer and successful entrepreneur, based in the Berkshires! After a 14-year career in the corporate world, she left and founded three businesses: Tricia McCormack Photography, a Photo Booth rental service, and TK-Fit, an outdoor fitness bootcamp. Beloved by her clients for her attention to detail, creativity, and energy, Tricia balances her thriving businesses with raising two boys. Her passion and dedication are evident in her work, whether capturing special moments at weddings or leading fitness sessions. Tricia's influence and enthusiasm make her a cherished figure in her community.
Find Tricia McCormack online:
Tricia's website - http://triciamccormack.com
Berkshire Photobooth - https://berkshirephotobooth.com
TK Fit - https://tk-fit.com
Timestamps:
Leaving the Corporate World (00:00:00)
Tricia's struggle to leave the corporate world and pursue her authentic self.
Starting Multiple Businesses (00:02:29)
Tricia's journey from corporate life to starting and managing three businesses simultaneously.
Challenges and Lessons Learned (00:14:15)
The difficulties and lessons learned from starting two businesses simultaneously and the importance of support.
Building a Team Model (00:18:30)
Tricia's approach to building a team and the success of her photography business through team collaboration.
The wedding photography space (00:22:00)
Advice for couples planning weddings and the importance of finding the right photographer.
Managing work-life balance (00:26:08)
Struggles and strategies in balancing raising children and building multiple businesses.
Promoting personal brand (00:37:02)
Challenges and strategies in promoting oneself as a multi-faceted professional in photography, fitness, and more.
Future trends in wedding photography (00:39:58)
The shift towards authenticity and capturing real moments in wedding photography.
Photography and Observant Eye (00:43:12)
Tricia discusses her approach to photography and how her observant nature has shaped her work.
Candid Moments in Editing (00:44:00)
The excitement of discovering candid shots during the editing process.
Early Influences on Photography (00:44:14)
Tricia shares how a childhood game with her father sparked her interest in photography.
Seeking Mentors and Lessons Learned (00:45:47)
Tricia emphasizes the importance of seeking mentors and learning from experiences in building a business.
Final Remarks and Business Information (00:47:46)
Tricia shares advice and details about her photography, photobooth, and fitness businesses.
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