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June 25, 2024 47 mins

Next month, Fortune Brainstorm Tech will once again bring together the top thinkers in tech and business in Park City, Utah. And for the first time since 2020, Andrew Nusca will be leading the show as editorial director. He promises the typical knockout conference with big-name keynotes, Olympic-level networking and panels on everything from AI to security to how to communicate with Gen Z. The son of a dance instructor and a nurse - yes, he can tap - the Philly-bred Nusca played drums in a rock band for a while. But while we’re sure he’s a darn good drummer, he’s a really great storyteller. So we’re quite pleased that he eschewed rock and roll for reporting. He’s proof that hard work works. He turned  a dizzying array of internships while attending NYU and Columbia, into his first tech reporting job with ZDNet, and then - in his mid-20s - into an editor gig at FORTUNE in 2013. After a brief three-year rumspringa with stops at Morning Brew and Activision PR, Nusca rejoined the FORTUNE team earlier this year. Ahead of the show, Andrew joined us to discuss his the many faces of his FORTUNE job, why he considers himself a publisher and a journalist, and who he thinks the world’s best drummers are - he picked two - for this episode of Pressing Matters, from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech.  I’m Dave Reddy, head of Big Valley Marketing’s Media + Influencers Practice and your host. Through research and good old-fashioned relationship-building, we’ve identified B2B Tech’s Top 200 media and influencers, including Andrew Nusca. Here’s my chat with Andrew. Enjoy.

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