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June 17, 2025 39 mins

Julie Bort has been in tech journalism long enough to have had not one, but two tenures of 13 plus years – first at Network World and then at Business Insider, now editor of VCs and startups at TechCrunch. You might be surprised to learn that one of the most prolific voices in B2B Tech reporting nearly became a teacher, and you'll definitely be surprised to hear that she and her husband gave it a go at being scuba bums (her term) on the island of Maui. 

Julie joined us to talk about tech culture, the year she spent diving off the coast of Hawaii, and where she thinks tech startups are headed for this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B tech. I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old-fashioned relationship building, we've identified B2B Tech's, top 200 media and influencers, including Julie. Here's our chat with Julie, enjoy.

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