This week, we're highlighting another great podcast, Misadventures in Marketing, that is produced by our friends at the American Marketing Association San Francisco (AMASF).
In this, the 4th episode of Misadventures in Marketing, hosts Steve Haney and Peter Farago dive into the fun-filled world of corporate messaging, start-up style. They discuss the importance of creating a messaging house, understanding customer pain points, and the iterative nature of the process. The conversation highlights the significance of crafting compelling messaging that resonates with customers’ worries and pain points, focusing on three core pillars, and the role of repetition in delivery. Corporate messaging, product positioning, and visual identity all play a role in defining even an early-stage tech company’s success.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.