Episode 52: Booked Solid but Broke? Brandon Lazar Exposes the Real Problem

Where to find Brandon Lazar:

Hourly IQ:

https://hourlyiq.comNinja VA

https://ninjavirtualassistants.com

Brandon’s Weekly Newsletter: https://brandonlazar.com

Join Jonathon Henderson from Pressure Washing Marketing Pros as he sits down with Brandon Lazar—former owner of a 7-figure exterior cleaning company and founder of Hourly IQ and Ninja VA—to dismantle one of the most dangerous myths in the home service industry: the idea that being “fully booked” is a good thing.In this no-fluff, insight-packed episode, Brandon explains why being booked out 6–8 weeks is not a flex—and how it’s actually costing your business thousands in lost opportunity.

He shares what capacity really means, how to calculate it for your business, and why capacity management is the key to unlocking smarter scheduling, healthier profit margins, and sustainable growth.

You’ll also hear how Brandon scaled from 2 to 32 techs in a single season, what most business owners get wrong when hiring virtual assistants, and the hidden admin mistakes that quietly bleed your revenue.

Key topics covered in this episode include:

✅ Why being booked out isn't always a good sign

✅ Understanding and managing your business's true capacity

✅ How to scale your team with college students and part-time help

✅ The biggest scheduling mistakes that hurt your bottom line

✅ When and how to hire your first virtual assistant

✅ Common VA expectations business owners get wrong

✅ Why the off-season is the best time to grow

✅ How to track ROI in your CRM and stop wasting money on bad leads

✅ What exterior cleaning businesses should automate first

✅ Brandon’s predictions on AI and the future of operations

Brandon also shares his favorite time-saving systems, why most service pros should stop doing their own admin work, and what separates companies that stall at $250K from those that scale to $1M and beyond.

👉 Free Strategy Session: https://pwmarketingpros.com/free-strategy-call/

👉 Facebook: https://www.facebook.com/pressurewashingmarketingpros/

👉 Apple Podcast: https://podcasts.apple.com/us/podcast/pressure-washing-marketing-podcast/id1637345968

👉 Spotify: https://open.spotify.com/show/pressurewashingmarketingpros

Tune in now to learn how to stop glorifying being busy and start building a business that runs on systems, not stress.